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Eco tourism....Eco labeling: a marketing ploy...i think. Unless you can come up with a better one - Essay Example

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I plan to investigate its impact on the host destination, how operators have tried to counteract this impact, whether these measures have been successful or do they only claim to sell ‘eco’ tourism and use this as a…
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Eco tourism....Eco labeling: a marketing ploy...i think. Unless you can come up with a better one
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Download file to see previous pages Objective 1: Review the current literature to see if eco-tourism is defined by any recognized authority and if it is regulated, or if the use of the term is regulated. One example of regulation of a term is the use of the terms: recyclable and made from recycled materials are governed in the USA and Canada by strict definitions plus detailing the percentage of composition which must fit the definition before any company can use the words or internationally recognized logos on their labels or in their advertising.
The paper will provide a historical overview of the eco-tourism market in order to establish how the market has developed up to its current form. Identification of the eco-tourism product will enable an evaluation of marketing practices versus marketing theories and developing a definition of eco-tourism which is measurable. The results of this will enable conclusions to be made as to whether eco-tourism is being market ethically or just used to gain a competitive advantage.
This paper will evaluate various eco-tour locations and the governemtns and businesses involved, seeking a model which exemplifies the best definition of ecotourism, using this to develop a grading scale which can be used to evaluate any venture labelled as eco-tourism.
Primary research will not be used as the sources are currently not availableSecondary research will been undertaken from sources journals such as Adventure Travel, Marketing textbooks and selected industry magazines, journals and on line sources. The data sources will provide mainly qualitative information, however, some quantitative data may be utilised within the research. This research will arguably raise some interesting issues around the topic of marketing ethics such as ‘operators selling eco tourism, however not adhering to the ethics of true eco-tourism’ and ‘marketing ...Download file to see next pagesRead More
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