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E-commerce Strategy for Sport goods retailer - Essay Example

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Regardless of the raise in use and attractiveness of the Internet in the recent years, the concern of why consumers choose to shop on the Internet for some products and not for others still remains cynical about Internet shopping (Asch, 2001). There were experimental researches on customer's choices for shopping on the Internet has not been competitive…
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E-commerce Strategy for Sport goods retailer
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Download file to see previous pages Moreover, the plea and implementation of online shopping have been hampered by substandard Internet retail site design and purposes. While, historical patterns have not had adequate time to build up to forecast consumer shopping behavior (Asch, 2001).
As Internet retail sales persist to enhance at a slower rate than expected, business practitioners and Internet practitioners alike are looking for the product kind that consumers will purchase from the Internet (Aspinwall, 2001). The preferences of customers for shopping on the Internet may be based on the product type, which will in turn affected the need to acquire the information of product easily and at reasonable price. Moreover, the motivations of the consumers' to purchase on the Internet may differ based on the features that Internet retailers provide online shopping such as website quality, product quality, service quality and product information. With respect to Internet business, the influence of website quality on purchase intentions and loyalty is based on a specific type of product. Describing the product classifications have a important impact on clients' choices for purchasing on the Internet, and the value they designate to the Internet retailers' characteristics.
Even though it is always viewed as the kind of product b...
These products will be available globally as the consumers may order online. The name of the website is Sports Unlimited. The buying decisions of the consumers are based on the products' descriptions like the image of the brand, dependability, accessibility and style of the company's service (Bakos, 1007). For example, the status and representation of an e-tailer may be presented in the product quality or representation of their brand. Sports Unlimited should recognize that buyers have different product type therefore Sports Unlimited should categorize its products through shopping goods and convenience. The price of the products can be secondary.
Marketing Strategy
Target Market
Sports Unlimited is challenge of creating their target consumers based to their efforts to market their website (Bellenger and Korgaonkar, 1980). Since Sports Unlimited fully understands the responses of their consumers, this gives them a great advantage. As such, this online sports shop target market are the ones who spends a lot of time surfing the internet and does a lot of sports activities or they can be just simple sports fan like the NBA.
The Four Ps of Marketing
Product.
The management of Sports Unlimited has initiated their product development approaches by marketing their present sports goods in a new market. Delivering these sports products globally and thereby grabbing some advance opportunities of expanding market penetration and market contribution (Bloch and Richins, 1983). By having their own website, Sports Unlimited had updated their models as sports good shop to offer the consumers what they need and what they desire, enhancing the sports shop's own-brand sports product which could be strategically ...Download file to see next pagesRead More
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