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Business Decision Making Discussion - Essay Example

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The decision involved whether to hire an offsite freelance copywriter or to opt for an onsite part time contractual copywriter for the growing need of copywriting for our web portal that sells high-end men's and ladies online clothes and accessories. As you are aware, our portal is growing at a rapid pace and needed this talent immediately.
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Business Decision Making Discussion
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Business Decision Making Decision The Supervisor was sent the following e-mail: I am sending self-evaluation about a recent business decision I made based on Bazerman's six-step rational decision-making module.
The decision involved whether to hire an offsite freelance copywriter or to opt for an onsite part time contractual copywriter for the growing need of copywriting for our web portal that sells high-end men's and ladies online clothes and accessories. As you are aware, our portal is growing at a rapid pace and needed this talent immediately.
Problem definition: Whether to opt for offsite or onsite person and whether to opt for freelance or contractual person.
Identifying the criteria: Selected person should be 1) Adept at writing compelling copy that appeals to both the genders. 2) Able to produce outstanding copy that signifies style with substance. 3) Should be original and innovative 4) Should have lifestyle writing background 5) Comfortable working under tight deadlines 6) Possess 2-3 years SEO type of writing experience. 7) Should be able to multi-task occasionally. 8) Should be able to start work immediately.
Weighing the criteria: Maximum emphasis on exposure, experience and expertise, combined with a natural ability to write flamboyantly.
Generating alternatives: On the basis of evaluation of applications received, following alternatives were worked out: 1) Consider hiring a fresher as a part time contractual person with a training period during which he will be given a stipend and to award a salary and benefits when s/he is adequately groomed. 2) Hire an experienced part time contractual person. 3) Hire a freelance copywriter and ask him to do a few evaluatory pieces of copywriting on given subjects before finalizing her/his appointment and monetary deal.
Rate each alternative on each criterion: 1) The first alternative did not match any of the criteria, because the company had neither the time nor the resources to groom a prospect. Besides, the trial-and-error methodology did not match with the company's immediate result-oriented need. 2). An experienced part time contractual person, although being compatible with all the criteria, was proving to be a costlier alternative than the freelancer. 3) The freelancer, besides matching all the criteria except criterion # 7, had the additional advantage of: a) Being at least 25% cost-effective than the contractual person, mostly because the minimum wages rule did not apply, b) The freelancer offered the unique package of benefits like excellent English, sincerity of purpose, high educational qualifications and hard working nature c) Being a freelancer, he had the exposure and experience of working on a cross-cultural and cross-continental dimension, which the local contractual recruit could not offer.
Computing the optimal decision: Since the maximum emphasis was to exposure, experience and expertise, and since the freelancer met all the criteria except one, and also since the other benefits that the freelance option offered far outweighed this only mismatch with the criteria, the computation metric went in favor of the freelance option and it was considered ideal.
Hindrance faced while computing the alternatives: The only major factor that went against the freelance option was that it would not offer a face-to-face encounter. But then, it was argued that the words that the person wrote were more important to the company than the words that he spoke in person. Hence the prospect was asked to do a few evaluatory works before finalizing an association with him, to which he readily agreed. Also, going by the success of virtual work module as a global business phenomenon that is mutually beneficial, we froze this option.
No weakness was detected in applying Bazerman's six-step rational model to this case. Read More
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