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To ascertain the motivational factors for buying wine - Essay Example

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Armand Gilinsky, Cristina Santini, Luciana Lazzeretti, Robert Eyler (Volume: 20 Issue: 4; 2008): Desperately Seeking Serendipity: Exploring the Impact of Country Location on Innovation in the Wine Industry.
Charters, S, and Lockshin L Unwin (2000): Consumer Responses to Wine Bottle Back Labels: Journal of Wine Research: Volume 10 Number 3: Pgs 183-96: Routledge Publishers: Print ISSN: 0957-1264: Online ISSN: 1469-9672
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To ascertain the motivational factors for buying wine
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Download file to see previous pages John Bruwer and Graham Wood (2005): Motivational and Behavioral Perspectives: Journal of Wine Research: Volume 16: ISSN 0957-1264, Online ISSN: 1469-9672: Rout ledge, part of the Taylor & Francis Group.
Nelson Barber, Barbara A Almanza and Janis Donovan (2006): Motivational Factors of gender, income and age on selecting a bottle of wine: International Journal of wine marketing: Emerald Group Publishing Limited, 18 (3), pp.218-232.
Olson, J. C and Jacoby, J (2002): Cue utilization in the Quality Perception Process: In Venkatesan Proceedings of the 3rd Annual Conference of the Association for Consumer Research, Chicago, pp. 167-179.
Orth, U. R. & Krska, P. (2002) Quality Signals in Wine Marketing: The Role of Exhibition Awards, International Food and Agribusiness Management Review, 4, pp.385-397.
P.T.H Unwin (2000): Wine and the Vine: A Historical Geography of Viticulture and the Wine Trade: Routlegde Publishers: (Pgs 352-409)
Keith Grainger and Hazel Tattersall (2005): Wine Production: Vine Bottle: Wiley-Blackbell (Pgs 56-125)
Jenster, P. and Cheng, Y. (2008) Dragon Wine: Developments in the Chinese Wine Industry, International Journal of Wine Business Research, 20 (3), pp.244-259.
Stephen Charters (2006): Wine and Society; The Social and Cultural Context of a Drink: Butterworth-Heinemann (Pgs 135-140)
Sun, H., Yu, Y, Goodman, S., Chen, S., and Ma, H. (2009): Chinese choices: a survey of wine consumers in Beijing, International Jo ...Download file to see next pagesRead More
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