CHECK THESE SAMPLES OF Market Segmentation in Sports
...?Rationale Chevy Volt is an eco-friendly electric vehicle offered by General Motors in US market as part of its ‘go green’ initiative. The global carmanufacturer has spent over $750 million on research and development of Chevy Volt, which competes with Nissan Leaf. Taking above into account, it should be pinpointed that Volt costs nearly 41,000 after inclusion of taxes to a consumer, whereas the Nissan’s Leaf costs $32000 (after tax) on average (Weingarten, 2011). Nevertheless, the initial target market of Chevy Volt is upper – middle and elite consumers with stable purchasing power and with inclination to acquire premium quality branded electric automobiles. The market could be...
2 Pages(500 words)Research Paper
...? CRITERIA FOR MARKET SEGMENTATION Demographic Criteria One of the major methods and the most frequently used method of segmentation isdemographic segmentation. This method is based on the assumption that market can be divided on the basis of the variables of demographics such as age, sex, income, occupation, education, religion, race, nationality, family size and marital status. It is the most popular method because of the easy availability and interpretation of the data. Most of the consumer markets can be divided on the basis of demographics but it is also one of the deciding forces behind the purchase behavior of the consumer as well....
6 Pages(1500 words)Term Paper
...? Market Segmentation Introduction Market segmentation is a general term used in business to refer to a process of subdividing a market, which is homogeneous, into identifiable sets or segments characterised by similar needs and wants. This is where the diversity of demand brought by any business entity into the marketplace are properly understood and characterised. It is developed by identifying a given number of identical market segments which are of a justifiable size, can be distinguished, customer oriented, profitable and can be easily accessed, and then selects a target group(s) for its...
3 Pages(750 words)Essay
...Market Segmentation Survey
In the context of marketing, organizations are sometimes forced to compartmentalize their heterogeneous consumer population into defined segments. This compartmentalization gives rise to the aspect of market segmentation, which involves acknowledging existence of homogeneous population of consumers within a given market. According to Weinstein (2004), market segmentation usually aims at availing products and services to consumers who are more likely to purchase those goods and services. From a theoretical perspective, marketing conducted by...
5 Pages(1250 words)Essay
...Market Segmentation of Orbitz
Table of Contents
Task 1 3
Introduction 3
Market Segmentation 4
Targeting Strategy 9
Mass Targeting Strategy for Orbitz 9
Market Positioning Strategy 10
Task 2 12
Organizational Markets & Consumer Markets in Travel Industry 12
Marketing Mix: Tactical Marketing Strategy 15
Product Mix 16
New Product Development 18
Product Life Cycle 20
Task 3 22
Market Entry Modes 22
Marketing Mix for Consumer Markets 24
Reference List 27
Task 1
Introduction
Orbitz is one of the leading travel companies which was formed by...
21 Pages(4750 words)Essay
...a) Oral-B Geographic: Oral-B satisfies geographic market distribution as it is available in North America, Europe, South America, Middle East and Asia Pacific. For the past 50 years, Oral-B has been producing quality products that cater to the people and dental professionals, all over the world.
Demographic: Oral-B is segmented demographically as it has products for children; moreover, the kid’s brushes are also divided into four groups, depending upon the age – from four months of age to children who are above eight years of age. There are cartoon characters in brushes to attract little children. Apart from brushes, kid’s toothpaste is also available. Along with children, Oral-B offers various brushes...
2 Pages(500 words)Essay
...Assignment Byline Market Segmentation There is a lot more to marketing and advertising than might initially meet the eye. Even though the overall goal for companies is to get customers to buy or use their product, there are many different elements that go into attracting these very same consumers. The research that goes into the marketing of each product is rather extensive as companies try to figure out who to sell their product to, how much to sell their product for, and how to go about pushing their product into the forefront of the public’s increasingly short attention span. One of the most important aspects of successfully promoting and advertising a product is the...
2 Pages(500 words)Research Paper
...Consumer Behavior & Market Segmentation Consumer decision making is a complex process because consumers display intricate buying behaviors. However, it is very important for marketing personnel to understand consumer behavior because this is what will decide their marketing efforts. Complexity of consumer decision depends upon the type of purchase; if the purchase is limited the decision will take less time and effort and the opposite is true for extensive purchases whereas for routine purchases consumers just go and fetch the product of their favorite brand. According to Jack (129) consumer decision making can be explained with the help of Engel-Kollat-Blackwell model....
2 Pages(500 words)Essay
...MARKET SEGMENTATION Market segmentation is a the division of market in such a way that all kinds of consumers are targeted separately these targets are set according to the specific details and requirements of every consumer.
Backpacking
Backpackers are usually those kinds of people, who pack necessary things in their back packs and then travel to different areas. Backpackers usually carry each and every thing that they may require in the route of their travel. The transportation that they use is usually public transport and for living in case of harsh weather they use hostels, otherwise they usually carry a rolled up sleeping bag in their backpacks and...
2 Pages(500 words)Essay
...Segmentation and Target Market Segmentation and Target Market Introduction Apple is one of the leading companies in the consumer electronics industry. The industry has many product categories. For example, Apple has four product lines including the iPod, iPad, iPhone and Mac computers (Rollins & Perri, 2014). An evaluation of consumer feedback and revenue generation shows that the company has pursued a successful albeit unconventional segmentation and target marketing strategy.
Market segmentation involves several steps. Firstly, the organization needs to define its...
5 Pages(1250 words)Coursework
