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Computer System Infomation - Essay Example

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Google is now transforming from a mere search engine technology company to, what its competitors perceive as, a full-fledged software company. The two important issues now confronting Google are, how to retain leadership in the core business it operates in and how it should prepare itself to be successful in the new areas of business it is entering into now.
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Computer System Infomation
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Download file to see previous pages It is constantly upgrading its search engine. Apart from this it has constantly tried to add value to its Google search users like Google alerts, Google news.
Till now Google's main raw material has been in the domain of free content, whereas the new business it is entering requires partnerships and networking for content. For doing the new business the organization will require new skills in customer service, negotiations and networking. Meeting customers' expectations and partners needs will become very important. As an organization it has been leveraging its technical skills to drive the company. As of now, as an organization, it has not been able to adequately respond to problems related to customer satisfaction. Many of its customers have suffered using their AdWords product. Some of its products have created conflict with its partners in copyrights and other Intellectual property related aspects, which have not been adequately resolved. This is an area which Google does not seem to have identified as a problem area and looked for solutions.
Google has attracted a large pool of talent in the IT sector to develop innovative products for its growth. Now it needs to translate organizational needs to be met through human resources. ...Download file to see next pagesRead More
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