International Management and Cross-Cultural Competence - Essay Example

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The Globe investigates, analyzes and examines modern business culture, its relation to the national culture and a concept of the international cultural values and traditions. Similar to G. Hofstede, the Globe understands that culture can be used for many different types of analysis…
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International Management and Cross-Cultural Competence
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Download file to see previous pages Hofstede analyses and defines uniqueness and peculiarities of world cultures and their impact on business relations. The Globe pays a special attention to leadership and organizational practices taken place on the global scale. One common understanding, however, seems to be that it is related to human values one way or the other and, like culture, interest in human values dates back many years. It should go without saying, but corporations consist of people. The Globe project investigates relationships and communication between employees and the global community. However, people are often not objectively rational and, even if they should fit such a model, they should be in there from the start (The Globe Project, 2008). Competition is a challenge to any participating firm. This challenge cannot be taken on by new technology and economic resources alone. Technological innovation and resource allocation (as all organizational activities) are results of human processes. Few leaders possess all the attributes, and many nonleaders may possess many or even most of them. Also, the attribute approach gives no guidance as to how much of each characteristic a person should have.
The relations of the Global to Hofstede cultural dimensions can be explained by the fact that managers in a firm (as well as other employees), be they leaders or not, have a culture (not only from the national level) which is more or less shared and common. This fact influences, often implicitly, how they manage themselves and other employees, and how they conduct their business, for example, decisions they make about the organization's relationship with its environment and about its strategy. It seems as if culture is having a major effect on the success of the business, somehow. It is common to read statements such as 'the well-run corporations of the world have distinctive cultures that are somehow responsible for their ability to create, implement, and maintain their world leadership positions' However, drawing the conclusion from this that a strong and pervasive culture, directed by formal decree, means business success is not correct, as mentioned previously. At a somewhat deeper level lie the hidden values and assumptions -- the fundamental drives and beliefs behind all decisions and actions. In a business context, this understanding pertains, say, to the importance of listening to peers, what stakeholders to prioritize, the nature of the environment and what learning and progress is all about (Hofstede Cultural Dimensions 2008).
In sum, the Globe project uses Hofstede's theory to investigate and analyze current leadership and organizational trends and create a unique vision of modern business culture and human relations. The actual content of the culture and the degree to which it relates to the environment (present or future) seem like the critical variables here, not strength, pervasiveness or direction. People have come to understand that culture is shared, no matter how it is defined. A key issue in discussing culture is then how deep-seated it is. The degree to which a culture is conscious and open rather than nonconscious and covered has implications for how easily a culture can be studied and, in a business management context, be managed.
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The Globe Project. 2008.
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