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Home Furniture Management - Case Study Example

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The paper contains an analysis of organizational management in Home Furniture ltd which reveals the weaknesses and the strategies that can be used to realign the organization in the international market. It is crucial for such organizations to develop effective cross-cultural management strategies. …
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Home Furniture Management
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Download file to see previous pages While new market segments provide organizations with opportunities to grow, they pose a great challenge to the management and these challenges may lead to the failure of these organizations. International market segments have unique business characteristics, customer demands, regulations, and cultural differences. In principle, international markets require unique approaches due to the variation in market characteristics. Home Furniture Ltd is one of the business organizations that have expanded its business strategy in the international market in an effort to increase its profits. In these new markets, the organization has faced the challenges of deploying effective leadership in a multi-cultural environment. For the organization to position itself in this business market, it is crucial to re-strategize and develops effective leadership strategies desired in the modern business environment (Stahl & Brannen, 2013).
Globalization and cross-cultural management are terms that emerged as a result of organizations efforts to expand their business operations in the international market. Business globalization has many advantages to the organization and this is why many organizations are pushing their operations in the international market. The global strategy helps organizations to take advantage of emerging market segments where the business potential is higher than in local markets. This provides an opportunity for the organization to optimize their profits by investing in rapidly growing markets. Also, globalization helps organizations to increase its customers which will have a positive impact on the performance of the organization. As competition becomes severe in local markets, organizations are pushed to invest in geographical markets to ensure that they survive the severity of this competition. However, the international business market has many risk factors that threaten new market entrants. First, cultural factors influence business strategy.  ...Download file to see next pagesRead More
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