Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Country of Origin Ethnocentrism & Hyrbrid Product - Essay Example

Comments (0) Cite this document
It was stated in Brodowsky (1998) that several previous studies have shown and examined consumers' ethnocentric attitudes towards foreign products as well as there for domestic products, treating country of origin as a single cue. Partly in fact due of the increased globalization of markets, companies are more likely to head their brands of products in one company while making, designing, or putting them together in other countries…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.1% of users find it useful
Country of Origin Ethnocentrism & Hyrbrid Product
Read TextPreview

Extract of sample "Country of Origin Ethnocentrism & Hyrbrid Product"

Download file to see previous pages Therefore, the country variable in country of origin studies should be treated as a multidimensional concept that can indicate the different dimensions of country of origin. This will better reflect the market environment as well as the ethnocentric consumers' evaluations. The customers attitudes towards the different dimensions should also be examined (Brodowsky, 1998; Acharaya and Elliot, 2003; Brodowsky, Tan and Meilich, 2004).
Severalstudies have investigated and looked into ethnocentric consumers' attitudes. They have put their attitudes and evaluative beliefs to a multi-dimensional formulation of country of origin (COO), including country of design (COD), and country of assembly (COA) (Brodowsky, 1998; Acharaya and Elliot, 2003; Brodowsky, Tan and Meilich, 2004).
Brodowsky (1998) also examined how the country where the product was assembled and the country where it was designed effects the evaluative beliefs and attitudes towards buying automotive products between people with high and low ethnocentric qualities. The results of the study proved that consumers with high ethnocentric ideals had more positive beliefs and attitudes towards buying domestically designed automobiles than foreign designed and domestically assembled automobiles than foreign assembled. ...
On the other hand, not only did people with low ethnocentric ideals not have positive evaluative beliefs and attitudes towards domestically designed or assembled automobiles, but expressed more positive evaluative beliefs and attitudes towards buying foreign designed than domestically designed automobiles., and foreign assembled than domestically assembled automobiles. This is also not surprising given the other study about people with high ethnocentric qualities. Brodowsky (1998) also stated that the positive ideals of low ethnocentric consumers towards foreign assembled and foreign made automobiles may have been based on their evaluations of the foreign product, which often times can be superior to the home made product.
In a seperate study, Acharya and Elliot (2003) also researched the patters of high and low ethnocentric consumers' evaluations and intentions to purchase domestically assembled than foreign assembled products, and domestically designed than foreign designed products. This was tested for three different product categories all differencing in their mixed levels of involvement. The results revealed that high ethnocentric consumers expressed positive evaluations and attitudes towards buying domestically assembled than foreign assembled products for the three product categories examined. Results also showed that high ethnocentric consumers expressed more positive attitudes towards buying domestically designed than foreign designed products. However, contrary to their hypothesis, high ethnocentric consumers expressed more positive evaluations for foreign designed than domestically designed products. This was the case for two of the three products examined. Further, Brodowsky (1998) highlighted that high ethnocentric consumers ascribed put a bigger ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Country of Origin Ethnocentrism & Hyrbrid Product Essay”, n.d.)
Country of Origin Ethnocentrism & Hyrbrid Product Essay. Retrieved from
(Country of Origin Ethnocentrism & Hyrbrid Product Essay)
Country of Origin Ethnocentrism & Hyrbrid Product Essay.
“Country of Origin Ethnocentrism & Hyrbrid Product Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Country of Origin Ethnocentrism & Hyrbrid Product


College: Ethnocentricism Ethnocentricism is one of the oldest beliefs that have transcended ages, regions and cultures and continue to play a central role in our day to day life. According to ( Axelrod & Hammond, 2003) ,ethnocentricism is a thought that one’s cultural group is superior to others. This could be based on the historical factors or a mere thought that a one’s tribal group is inherently better than others. Consequently, in such situations, there would be penchant to view individuals from alien cultures as being lesser and inferior. A judgment about such cultures is usually made as a viewpoint of one’s own group. Most social anthropologists and psychologists converge to the verity ethnocentricism is a root of wrong judg...
2 Pages(500 words)Essay

Country of Origin Labeling

The Agricultural Marketing Act of 1946 was amended by ‘the 2002 and 2008 Farm Bills’ as part of providing source country information to customers (National Archives and Records Administration, 2009). The 2008 Farm Bill includes a set of provisions such as the addition of new commodities and requirements for labeling products of multiple origins. This framework also requires a supplier to share a country of origin and other production information with the retailer. Retail firms which are functioning under the Perishable Agricultural Marketing Act (PACA) are legally liable to comply with the provisions of the COOL. A person selling any type of perishable goods at retail comes under the jurisdiction of PACA. As per PACA r...
7 Pages(1750 words)Coursework

Origin of Country Music

... truth in the assumptions based on historical recollections, country music is much more. This music has been played for generations and persists today. While the original singers and followers would be pretty much summed up by the above description, it has over the years transcended a myriad of cultural, social, and even geographical barriers making it able to hold its own among all the other genres of music of today such as hip-hop jazz and blues. In fact, a deconstruction of the structure and histories of many genres especially the rock and metal music, which is so popular in America today although by all appearances very far, removed from the sober country music would show a connection closer than the majority would expect. I will seek...
7 Pages(1750 words)Research Paper

Country/product Brief

...? Country/product Brief This study will focus on globalization strategy of an Indian pharmaceutical company. The purpose of the report is toanalyze the market entry opportunity for an Indian pharmaceutical company in USA. Organization selected for the study is Lupin Ltd, which is an Indian MNC catering to more than 70 countries across the globe. The report will highlight the external business environment of USA and offer insights to entry opportunities for Lupin in USA. This study will also focus on the competition level in pharmaceutical market and future prospect for Lupin to establish itself in the USA market as a pharmaceutical giant. Table of Contents 2.1 Political Factor 5 2.2 Economic Factor 6 2.3 Social Factor 6 2.4 Technological...
7 Pages(1750 words)Essay

Adopting Financial Product in Emerging Country: Thailand

...?Running Head: Adopting Financial Product in Emerging Country: Thailand Adopting Financial Product in Emerging Country: Thailand [Institute’s Name] Adopting Financial Product in Emerging Country: Thailand Marketing of Financial Product Financial products or services refer to any product or service which can be traded in the financial markets. Treasury bills and government bonds are most common and widely used examples of financial products. There are several mechanisms that can be used to classify financial products and services based on their maturity period, fixed or variable interest paying nature, source in terms of whether that source is deposit taking or non-deposit taking and others (Sathye, 2005, p. 45). There is a growing...
14 Pages(3500 words)Literature review


Ethnocentrism: Stumbling Block to World Peace Ethnocentrism has since the dawn of history posed the single biggest threat to world unity, peace and progress. Before 1971, however, when the term gained popular use, it went by some other less grating names. Ethnic means “cultural heritage” while centrism refers to the “central starting point.” In that sense, ethnocentrism may be defined as a people’s excessive amount of cultural pride, a mindset that clouds their understanding of other cultures and thus leads to a tendency to look down on other groups as inferior. An ethnocentric, anthropologists agree, likes to make premature judgments about other cultures and consequently brings false assumptions into his dealings with othe...
2 Pages(500 words)Essay

Debate: Ethnocentrism

He defined ethnocentrism as the viewpoint that “one’s own group is the center of everything,” against which all other groups are judged. Ethnocentrism often entails the belief that one's own race or ethnic group is the most important and/or that some or all aspects of its culture are superior to those of the other groups. Within this ideology, individuals will judge other groups in relation to their own particular ethnic group or culture, especially in the context of language, behavior, customs, and religion. These ethnic distinctions and sub-divisions serve to define each ethnicity unique cultural identity.
This is something that has crossed my mind many times but I never really bothered to give it any seriou...
6 Pages(1500 words)Essay

Consumer Ethnocentrism

... and people with temporary employment and also where there was acute competitiveness, people became more ethnocentric. CETSCALE developed by him became a measurement ‘to measure consumers ethnocentric Tendencies related to purchasing foreign- versus American-made products’ (Shimp and Sharma). Richard Netemeyer along with his associates, tried to use CETSCALE at cross national perspectives and with multinational samples and found that ‘most of the correlations of the CETSCALE with attitudinal, belief, and ranking variables are significant and, importantly, the pattern of correlations is consistent across each countrys sample, providing evidence of nomological validity’ {Cronbach and Meehl 1955). This was a very positive aspect since...
2 Pages(500 words)Essay

Important Thoughts about Ethnocentrism

...Ethnocentrism According to studies, everybody normally has an attitude of ethnocentrism (Barger). In my opinion, this is quite true since I myself was a victim of such attitude. In one incident while at a restaurant having a meal, there was a couple of Chinese origin at the far end also having a meal. The couple was receiving glances from a number of people in the restaurant; this is because while other people were using spoons, the couple opted chopsticks. In my opinion at that time, the couple was at the wrong place; this is because I could not come into terms with the fact that one could eat food with chopsticks in the current century, little did I know that it was a culture. Although I handled the situation according to my own...
1 Pages(250 words)Essay

The Concept of Ethnocentrism

... nations. This has been evidenced by the country's dabbling in the matters of other nations without much regard to the right formality that should be followed. A good illustration of this dabbling is the country's current involvement in affairs of MiddleEast, which is mainly castigated by the perceived belief that it is a super power.This has led to the country spending a lot on affairs of other countries, which are not necessarily in its control, rather than focusing on funding development in needy developing countries. Cultural ethnocentrism continues to prevail in majority of the African communities where the communities believe that there cultures are better than the rest and they in particular tend to be unreceptive to the western...
4 Pages(1000 words)Essay

The Origin of Melodrama and its Evolution

...Are tears always the product of powerlessness? Summary: This report traces back the origin of melodrama and sees its evolution over the many years. Melodrama is individually assessed as a genre separated from drama and tragedy, which are studied independently. This paper draws example from the works of Steve Neale and many others. Prominent critics, help this report arrive at the conclusion that the power of tears in melodrama is immense and what evokes this reaction from the viewers is examined. A variety of perceptions, opinions and techniques are studied as melodrama is understood in its truest essence and the reaction of onlookers is discussed in depth, with a critical analysis of the strength of tears in melodrama. Contents Page...
14 Pages(3500 words)Coursework

Country Study: Mali

The territory of Mali has had a great history. We have been centers of the Ghana Empire, the Mali Empire, and the Songhai Empire for about six centuries. Thereafter, during the 17th and 18th centuries, several small states developed along the Niger basin, but they fell during the holy war waged by Muslim leader Al-Hajj Umar, whose kingdom extended from Timbuktu to headwaters of Niger and Senegal. His successor, Ahmadu was defeated by the French in 1860. ( /mali.html)

As is well-known, we have had a turbulent past. We were a French colony for 80 years until we achieved independence. Now we are a multi-party democracy with Presidential form of Government. While the executive power rests with the...
6 Pages(1500 words)Case Study

The Launch of Kones New Product

Political: 90% of Kone’s sales come from international markets. This makes it very vulnerable to political stability in its global markets for example Italy is one of the markets of Kone and elevator regulations are governed in Italy by parliament. Thus, to bring MonoSpace i.e. an elevator without a machine room in compliance with standards, it would require an act by the parliament.
Economical: The performance of the elevator industry is directly proportional to the performance of the construction industry. The construction industry has a maximum potential in developing countries rather than in developed countries. The reason for this is that the developed countries have maximized their growth potential whereas the dev...
12 Pages(3000 words)Case Study

Country Analysis Framework: China

Its impressive economic performance accompanied by a huge current account surplus of $304 billion in 2007, serves as a beacon to the audacious foreign investor. A multitude of factors has contributed to this phenomenal success of a country with more than one sixth of the world’s population. In brief it is a burgeoning market for luxuries and semi-luxuries.
I seek to focus the attention of the company management on the three fundamental but interrelated factors – strategy, context and performance. Strategic initiatives of a nation are basically determined by a set of broader predefined policy objectives that outweigh otherwise unimportant presumptuous goals. Context acquires both a national and an international sig...
9 Pages(2250 words)Case Study

Gross Domestic Product and the Nations Competency in Terms of Economic Welfare

It is often used to compare the economic performance to aid as a prediction tool and to analyze the business cycles and the recessive and expansive economic performances within them. This further aid economic and fiscal policy formulation of the government and is also used to analyze the consumer behavior and the economic phenomena involved. (Heakal, R. 2008).These figures can be a benchmark to compare economies of different nations and the economic prediction process is also made possible.

A usual pattern of assessing the Gross Domestic Product is to have an initial GDP report on every quarter which is an advance report. Two corrective reports follow this before the final figures on GDP are arrived at. It usually takes...
7 Pages(1750 words)Report

Regionalism in Country of the Pointed Firs by Theodora Sarah Orne Jewett

...From an early age, Theodora Sarah Orne Jewett captivated the literary circles with her detail oriented s of New England Maine, and breathed life into characters that, to this day, remain etched in the minds of millions; but finding herself a witness to the encroachment of industrialization as well as to the inspirational hope of the advancement of Women in society, what did Jewett’s use of regionalism say about the women in her novel, The Country of The Pointed Firs, and their relationship to men as well as to each other? Jewett was born in 1849, in South Berwick, Maine. As a young girl, Jewett used to accompany her father, a well-respected medical doctor, on his patient visits. Her writing career began at the age of 19...
8 Pages(2000 words)Book Report/Review

How Does Manipulation of Language in the Media Affect the Way People in this Country Behave

...How does manipulation of language in the media (print, online, television, etc affect the way people in this country behave? The mass media play a very significant role in the lives of people where they inform, entertain and educate the masses through dissemination of information which may be difficult to access at individual level. In this case, print media include publications such as newspapers, magazines for instance, while electronic media constitute television, radio and online broadcasts as well as publications on the other hand. However, information dissemination often involves manipulation of language where the media seek to persuade, impress or even distort the truth in some instances to fulfill various objectives. It can...
8 Pages(2000 words)Term Paper

Female Gender in a Production of The Country Wife

...How would a Restoration Comedy Production Stage Female Gender in a production of The Country Wife? The proliferation of restoration comedies symbolised the English renaissance, marking the liberation from puritanical censorship of public stage performances towards the increased sexuality and prurience in plays through satirised depictions of marital relationships and society. This in turn marked an important change in the portrayal of female gender. Indeed, Copeland highlights the point that: “gender roles and their lengthy production histories were central components of the comedies and their pre-twentieth century history. They were staged during a time of dramatically changing gender roles and lengthy production histories subsequently...
23 Pages(5750 words)Assignment

Green Product that Could be Offered in the Market

... marketing mix through 4P optimization. Green product promotion basically focuses on three areas – address a relationship between a product/service and the biophysical environment, promote a green lifestyle and present a corporate image of environmental responsibility (Dash). The extra pricing of the service can be justified by the overall saving and convenience to the customer. The service should first be introduced in the US market only as this market has the maximum internet usage penetration. This can be followed by other countries based on the success of the strategy. The web-purchasing will be a differentiating factor as compared to the other stores which should be used to target new clients. The incentive schemes attached with web...
6 Pages(1500 words)Essay

Forbidden Love in Nadine Gordimer's Town and Country Lovers

Gordimer who was a poor watchmaker from Lithuania while her mother, Hannah Myers-Gordimer, came from a relatively well-off middle-class English family. She is from a Jewish family essentially but raised in a largely secular household without religion.
She began her early schooling in a Catholic convent school but had to stop going to a regular school when she was eleven years old because her mother thought she had a weak heart and so ended up being mostly home-schooled although she, later on, attended college but this was also quite brief (just for one year) at the University of the Witwatersrand. She instead developed an intense interest in reading and writing as a way to compensate for this.
She married Gerald Gavron...
8 Pages(2000 words)Book Report/Review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Country of Origin Ethnocentrism & Hyrbrid Product for FREE!

Contact Us