Nobody downloaded yet

Marketing Paper - Essay Example

Comments (0) Cite this document
Summary
The first mail was sent by a credit card company. According to the letter, the company retrieved my name and contact details through their mailing list or database of existing credit card holders. The company, which keeps track and records my credit purchases, eyed me as a potential subscriber for its newly launched card because I definitely fit the profile of their targeted user.
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER99% of users find it useful
Marketing Paper
Read TextPreview

Extract of sample "Marketing Paper"

Download file to see previous pages This is because as a potential customer, one desires to feel valued by the sender/company. An indicator of how much a company values its targeted clients is when it has exerted effort on getting correct details regarding the customer.
Furthermore, addressing potential customers by their complete name adds the personal touch to the sales method that is often appreciated by the client. In line with rules of etiquette, getting customer details precisely signifies respect towards the recipient of the mail.
In both cases, it is highly probable that I would purchase these products. Given my preference for convenience in handling my finances, I opt to use multiple credit cards for various purposes since I am pre-occupied with studies among other things. Thus, it is much easier for me to settle my bills through credit card and at the same time have funds on hand for my purchases.
On the other hand, I have not come to the point of demanding pre-need plans and other insurance products. Probably in the near future I will realize the value of securing my future, my possession, and my loved-ones. For the meantime, I have not identified this product as a need. In this regard, I have not availed of life or medical insurance.
The professional-looking promotional materials from the companies caught my attention since they, in a way, stand out from the rest of my mails. Apart from this, the catchy taglines printed on the elegantly designed envelopes have aroused my curiosity and persuaded me to open their solicitation. The mails looked promising and I felt that I might be mission on a perk or benefit that these companies offer if I failed to open the solicitation.
5. What differences or similarities do these companies use to try to make you buy the product
Both companies offered tempting promos that go with purchasing their products. The difference lies in their approach. For instance, the credit card company was offering a chance to win a vacation package to a tropical paradise if I decide to avail of the credit card. On the other hand, the insurance company was granting substantial discount for the early birds who would purchase their insurance product package.
Another difference is that the credit card company also had telemarketers to contact me shortly after I received the solicitation. In contrast, the insurance company provided an email address that I could write to in order to express my interest to have the brochure sent and its salesperson to get in touch with me.
6. What suggestions would you make to improve these direct mail pieces to have the consumer open them / have the consumer respond
To have the consumer open the direct mails, these companies may consider offering freebies like small souvenir items or mailing the complete promotional kit that may perk up customer interest along with ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Paper Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Marketing Paper Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1529489-marketing-paper
(Marketing Paper Essay Example | Topics and Well Written Essays - 750 Words)
Marketing Paper Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1529489-marketing-paper.
“Marketing Paper Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1529489-marketing-paper.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Marketing Paper

What are the strengths and weaknesses of the performance management system of Riyadh City Council

70 Pages(17500 words)Dissertation

Marketing paper

...? Marketing paper Contents Marketing paper Contents 2 SustainU Product Depth and Breadth 4 Make suggestions for added product lines and/or product categories 4 Evaluate SustainU's branding components 5 Recommend a new product for SustainU and explain your reasoning behind this recommendation 6 Recommendation 6 Suggestions do you have for SustainU in communicating with their customers and closing any gaps you discover in the realm of customer service 7 Suggestions 7 4. Evaluate the pricing for the products presented on SustainU's website 8 As SustainU manages its supply chain through "strategic relationships" what do you think are the most important...
10 Pages(2500 words)Research Paper

Marketing paper

...?Marketing Paper Table of Contents Table of Contents 2 0 Psychographic and Demographic Profiles of Timex and Rolex’s Target Market 3 2.0 Four P’s Marketing of Timex and Rolex in their Websites 4 3.0 Given Their Target Markets, And Their Marketing Strategy, And The Fact That Most People Under 30 Don’t Wear A Watch, Which Company Do You Think Has The Best Prospects For Success In The Future? 7 References 8 Bibliography 10 1.0 Psychographic and Demographic Profiles of Timex and Rolex’s Target Market Psychographic and demographic profiles of Timex consist of the ‘lower-income consumers’ who consider a watch generally as a ‘time-keeping device’ and buy primarily on the basis of price of the product. Timex generally targets the younger... ...
4 Pages(1000 words)Essay

Marketing Paper: Franchising

...? Franchising Franchising has become a common marketing practice in today’s world. Franchising is basically a practice in which another firm’s business model is used but this is mostly done for successful firms. Franchising is a practice used as an alternative to building chain stores. This is done in order to distribute goods just like chain stores but in the case of franchising liabilities and investment is both restricted. Franchising is a type of retailing method that has spread very quickly all over the globe over the recent years. Franchising emerged as a new form of retailing (Bardsley, N., & Key Note Publications. 2000; Kotler, P. 2000) Franchising is a business model in which many different entrepreneurs share a...
7 Pages(1750 words)Research Paper

Strategic Issue Marketing Paper

...technology. They have state of the art manufacturing centers in United States of America, Singapore, and Germany. The high volume and fast yield advance technologies facilitate its marketing. The footprint of this global manufacturing firm has a major support of research facilities. These have enabled the design and development of semiconductor hubs, in Asia, Europe, and United States. The companies have outsourced the paradigm of manufacturing. They are also looking forward to collaborate with other partners in the field. They are delivering a collaborative model for engaging customers. They offer a unique model of design using integrated device manufacturer. It is a model build using optimization of technology for low...
5 Pages(1250 words)Term Paper

Marketing Paper

...? Marketing Paper Introduction There are many definitions of marketing that are in vogue. Kotler (2001) offers one of the shortest definitions of marketing and that is "meeting needs profitably.” American Marketing Association (2007) defines it as “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Encompassing many aspects of marketing, the terse and objective definition of marketing can be given in this way: It is an activity by an organization that is...
3 Pages(750 words)Research Paper

Marketing Paper

...? Marketing Paper Introduction American Goods Wholesale Club (AGW) is a service providing company which offers products made in America to local retailers and to the members of the club. AGW Club is situated in Virginia, United States of America. The club has also planned to expand the company in other States in future with enhanced growth and prosperity. Moreover, the club also has an online store for providing services to members of the club across America in a more efficient manner. AGW Club also facilitates in promoting products manufactured in America and in marketing those products to its members. Moreover, AGW Club acts as a medium for manufactures and the products are offered to the members of the club in accordance... with their...
7 Pages(1750 words)Essay

Marketing paper

...mаnаgement. Business to business mаrketing normаlly is not аs fаst pаced nor requires the sаme budgetаry percentаges аs consumer products mаrketing, but requires the sаme senior mаnаgement support аnd understаnding. Prаcticing the "good old boy sаles аpproаch or believing thаt price is the only thing thаt mаtters will not tаke а compаny very fаr аnymore. Аpplying а strong mаrketing presence within аn orgаnizаtion аnd committing the funds to support its аbility to provide profitаble results is the only wаy а compаny in а free mаrket economy will mаximize its potentiаl. In conclusion, marketing is an important tool of organizational activity that stands for effectiveness and success of the company on the chosen...
4 Pages(1000 words)Essay

How to Build Brands

...Marketing Paper Product branding is essential in business undertakings, constituting a criticalaspect of marketing. Brand names and images that carry favorable pricing and high qualities are preferred by consumers. In marketing, consumers’ rationality cannot be ignored, since it influences buying behaviors of the consumers (Grant 128). Apple, Inc. for example is a business enterprise that accounts for consumer welfare while ensuring that the quality of its products remains highly competitive. This pursuit has enabled the company to charge high prices for its products, and still capture a significant market share locally and internationally. New product...
1 Pages(250 words)Essay

Marketing Paper

... Task: Marketing Paper New merchandise occasionally fails due to unexpected market alterations that cumulate to missed prospects and incorrectly manipulated channels of disbursement. Drawbacks also emanate since affiliations miscalculate their individual technological powers or the specific merchandise technological pitfalls. Moreover, these potential drawbacks often arise in the eventual stages and results into time delays, redesigns and low quality merchandise (Hausler). Affiliations are always looking for channels to evade these drawbacks. One resolution is a new merchandise development mapping that plan the development of an affiliation’s merchandise channels (Hausler). This historical prospect aids the affiliation to identify... is...
2 Pages(500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing Paper for FREE!

Contact Us