Nobody downloaded yet

Fast food In a Fast Economy: The US - Essay Example

Comments (0) Cite this document
The moment the word Fast food rings in the authors ears, he only thinks of America which is known for its obsession with junk foods and Fast foods. This certainly kindles the spirit of any aspiring business novice with a spirit of entrepreneurship to venture into this Industry…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.9% of users find it useful
Fast food In a Fast Economy: The US
Read TextPreview

Extract of sample "Fast food In a Fast Economy: The US"

Download file to see previous pages Advantages are of many kinds like the first mover advantage, locational advantage, price advantage, customer loyalty and of course the differentiation of products. Thus Micheal Porter's five force theory comes in handy to analyse the forces that will apparently have its impact on fast food Industry. Before getting down the brass stacks it would be apposite to define the five forces. They are the Entry and Exit barriers, Forward integration, Backward Integration, Substitutes and competitive rivalry. The fact that three locations have been selected for establishing the fast food outlets it demands the owner to check whether all the locations are ideal for the outlets. The more populous the place is, the better the opportunity to grow provided the competition at that locality is not much. Fast food industry is one such industry which gives ample opportunity to the owner to win the customers heart through his products
as well as his services, i.e it is one industry where the tangibles as well as the intangibles will prove to be rewarding. When it is said that the rewards come easily, one should also remember that it wouldn't take much time for the reputation to get tarnished in no time. One major driver of the fast food industry is the word of mouth advertising where customers spread the message about the outlet to their kith and kin. This is the priceless way of advertising where the owner doesn't need to shell a penny from his pocket but the same word of mouth may drive the outlet to dogs. So the onus is in the hands of the company that ventures to act different and win people's heart.
Though the five forces model of porter mentions about five different forces, a careful examination would reveal that all of them bottle down to one general aspect - The competitive advantage that one has over the other. Thus the five forces could be construed as the sub divisions of the competitive advantage. More often than not people think that industry monopolies and oligopolies are only in the higher end fields which is technology is intensive but the fact is that it is worse in a low technology intensive industry like fast foods. While competition may keep mushrooming everyday, substitutes are no where far and the forward and backward integration of the outlet plays a vital role in delivering on time the ordered products. Industry that has a low entry barrier needs a lot of initiatives and expertise to sustain and here since the exit barrier is also low, it wouldn't prevent one from experimenting. So, one has to face the real competitors with these trial blazers. How the entrepreneur faces endures the forces and acts accordingly in the fast food industry is defined through a diagram in the following pages.

Antony 4
Entry & Exit Barriers:
As mentioned in the diagram when it comes to a fast food industry the entry barrier is seemingly that may attract anyone to experiment with it. But the real fact is that there are many barriers that impedes. First is the location, which is of paramount importance, fast food outlets before was literally used to serve food fast and therefore people didn't really bother about the ambience, but now it has become a luxury destination and people have started using the fast found joints for socializing. Therefore they want a hassle free place to relax and enjoy the food. So renting or owning a good ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Fast food In a Fast Economy: The US Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Fast food In a Fast Economy: The US Essay Example | Topics and Well Written Essays - 1750 words. Retrieved from
(Fast Food In a Fast Economy: The US Essay Example | Topics and Well Written Essays - 1750 Words)
Fast Food In a Fast Economy: The US Essay Example | Topics and Well Written Essays - 1750 Words.
“Fast Food In a Fast Economy: The US Essay Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Fast food In a Fast Economy: The US

Fast Food, Fast Life, and Fast Death

...of an active lifestyle and exercise, lead to accumulation of unhealthy fats the body. Cholesterol clogs arteries, leading to severe complications like heart disease. According to statistics released by the CDC1, 26.6% of Americans are obese, and obesity is the direct result of eating improper diet coupled with a lack of exercise. As many as 16% of US soldiers are obese, making it the primary reason for discharging them from duty in the Military. Fast foods lack desirable essential nutrients and dietary fiber, the most important components of a healthy diet. British researchers from the Medical Research Council Human Nutrition Center and the London School of Hygiene and Tropical Medicine...
6 Pages(1500 words)Essay

Fast food

...outlets and most these outlets may or may not provide sitting space. Everyone is responsible for their daily calories intake, hence, it is the personal responsibility for everyone to cut down on fast foods and invest in low fat foods. There is no need to blame fast food restaurants for the obesity issues, since; nutrition is a mandatory requirement for everyone who desires good and perfect health. The obesity crisis can be blamed largely on the sedentary lifestyle that most of us have adopted. Nowadays, you will not find anyone participating in agriculture, as it is enough exercise to keep the body lean. Our diets are composed of high...
3 Pages(750 words)Essay

Fast food

... as per the article of Blake Gopnik. I find some lack of information in the article “The Big Debate: Can Food Be Serious Art?” by Blake Gopnik when compared to others. It is not mentioned about the traceability of origin of art form of food. But it is clearly mentioned in “Still life” article by Kate Olsen with some common instances around us. Also, the former lacks the information about the statues formed out of carving the food materials. But, the latter points out the same. This reminds the statues formed out of butter by Jim Victor. Most of his creativity depicts animal life. According to Blake Gopnik, the food was not at all critical to be an art. This proves that the raw material is also important in forming the art of food... ”...
3 Pages(750 words)Essay

Fast food

...FAST FOODS AND OBESITY The Latin America has characteristically the most hit by alarming levels of obesity, mostly affecting the young and school going age. However, this implies that the condition is witnessed even with the older generation as it spills over through the development stages. Much of the studies revolving around this menace have focused on who is to blame over the alarming levels that obesity is taking over the society, not only with the Latinos but also with the entire US at large. For instance, Glassman, Figueroa and Irigoyen in the year 2011, studied the perceptions of Latino parents on the role that as parents to school going children, they would play to control the...
8 Pages(2000 words)Research Paper

Fast Food

...Fast Food Introduction Owing to the fact that convenience is quickly becoming a commodity, the fast food business is booming. This coupled with the fact that consumers are looking for consistent, high quality food in a location that values their time has resulted in the speedy growth of fast food outlets. At the same time, this has created opportunities for specialization in the fast food industry as consumers look for variety and freshness as well. The fast food industry is ‘ripe’ with opportunities for different types of entrepreneurs because of these...
5 Pages(1250 words)Research Paper

Fast Food

..., A. and Darmon, N. (2005). Food Choices and Diet Costs: an Economic Analysis. The American Society for Nutritional Sciences J. Nutr., April 2005, 135, 900-904. Ebbeling, C. B., Sinclair, K. B., Pereira, M. A., Garcia-Lago, E., Feldman, H. A. and Ludwig, D. S. (2004). Compensation for Energy Intake From Fast Food Among Overweight and Lean Adolescents. JAMA, June 16, 2004, 291(23), 2828 - 2833. Figurilli, J. M., Forzano, L. B. and Szuba, M. (2003). Self-Control and Impulsiveness in Children: Effects of Visual Food Cues. The Psychological Record, 53 (2), 2003, 161. Fine, B. (1998). The Political Economy of Diet, Health and Food...
38 Pages(9500 words)Coursework

Fast Food in US

...the long road. This is what Eric Schlosser took a deep look into in the book Fast Food Nation. Using witty examples and biting realism, Schlosser was able to tear apart the wrapper surrounding the Big Mac that is the fast food industry. Showing the whole what they really were eating, Schlosser offered a unique journalistic look into the making, formation, and distribution of the one of the most beloved things in America: Food. The companies probably weren't expecting this to happen. They were safe under the wrappers they had made, and didn't want people to know how unhealthy the food is, and how it really is all part of...
5 Pages(1250 words)Essay

Fast food

...causing our economy and our waistlines to grow tremendously. Sebastian 6 Fast foods contain large amounts of sodium to enhance flavor and to make these food last longer. Increased intake of sodium can increase blood pressure. A person with high blood pressure will have narrow arteries which may impede blood flow. Therefore, the heart has to work harder to pump blood. Over time, high blood pressure can damage blood vessels and lead to the hardening of the arteries. The end result is often heart failure, heart attack or stroke. Because fast foods contain high amounts of cholesterol and saturated fats, they may increase an individual’s risk...
8 Pages(2000 words)Research Paper

Fast Food

...Fast Food Introduction Fast food is an evil of the modern world. Fast food consumption has increased manifold in the US over past few decades. The menus in fast food outlets tend to have high fat, sugar and salt in their servings and low nutrients and fibre content. People need to know how often they eat in fast food outlets and how to reduce eating in fast food restaurants to secure their health. In order to get more insight ourselves, we asked four questions to 30 respondents selected randomly. The first and foremost...
4 Pages(1000 words)Research Paper

Fast Food a student, even the imbalance of 2 percent in the intake and the required metabolism can result in chances of obesity. Media influence and its contribution to obesity: For the purpose of promotion of fast food, different measures and methods have been adopted. The best and most prominent ones are those of media usage. Media is the best source they could use for this purpose, and so far it’s paying maximum amount of dividends. The reason for high success over media is the fact that large segments of society, ranging from children to adults to middle age to older people, all are associated with the media viewership and this industry ensures its sufficient presence around whenever there...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Fast food In a Fast Economy: The US for FREE!

Contact Us