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Fast Food - Research Paper Example

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Student Course Instructor Date Fast Food Introduction Owing to the fact that convenience is quickly becoming a commodity, the fast food business is booming. This coupled with the fact that consumers are looking for consistent, high quality food in a location that values their time has resulted in the speedy growth of fast food outlets…
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Download file to see previous pages Nonetheless, it does not make it an easy endeavor, as it also requires strategic thinking concerning how to undertake it. There are those that will shy away from it due to high costs incurred at the beginning and those who embrace it simply because there is a constant market. In the same way, consumers have become more aware of health hazards associated with fast food forcing restaurants to come up with healthier options. Outline of Opposing Side The most pressing challenge facing the fast food industry is the fact there is an increasing awareness of health implications of fast foods. Previously, the fast food was the go-to business owing to its cheap aspect in the face of hard economic times. Fast food outlets were able to cash out on such times by offering promotions, discounts and cheap combination meals. At the same time, consumers enjoyed convenience in form of fast deliveries. Presently however, fast food outlets have been faced with challenges stemming from health concerns such as the health reform bill passed in 2010 aimed at combating obesity that calls on fast food restaurants with 20 or more outlets to reveal the calorie content of their meals on the menus. This has called for innovation in the industry where restaurants have to look for ways in which they can package their meals in a healthy manner while still making them attractive. This is particularly so with children meals that are usually offered with toys making them more attractive to them; for instance Happy Meals offered by McDonalds. Legislators suggested that such complementary items attracted children to unhealthy meals. Coming up with healthy alternatives costs more and as such restaurants are faced with an uphill task of creating consumer loyalty where for instance consumers will be encouraged to purchase more expensive items after getting them ‘hooked’ on the low-priced ones (“More than menus…”). Second to health concerns is loss of family tradition as an effect of dependence on fast food. This comes from the fact that fast foods offer convenience and low priced items at a time when most people are leading hectic lifestyles defined by long working hours and work plus school routines leaving no time for getting home to prepare a meal. Getting a meal has become a matter of picking up the phone and making an order that is then delivered in no time. Traditional family bonding that happened during meals has faded because of this as people eat away from home so dinner conversations that created time for catching up have become a thing of history. Even with expensive meals, many young people are able to afford them, as many are keen on making extra money after school or during school breaks (Hager 5). It has been reported that approximately 25 percent of adults eat at a fast food restaurant where a typical meal comprises of three hamburgers along with four packets of French fries every week. Such meals are considered junk foods, as they are high in fat and salt and if a soda accompanies them there is high sugar and calorie contents summing up the junk food definition as being low in nutritional benefits. Sugar-sweetened beverages that have over time increased in portions served account for nearly 20 percent of calories consumed by Americans. This is what causes type 2 diabetes and increased body weight where one consumes this continuously without exercising. High saturated fats along with salty meals cause heart disease, blood ...Download file to see next pagesRead More
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