StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Mass Media / - Speech or Presentation Example

Comments (0) Cite this document
Summary
In today's fast-paced modern world, Communication has gained utmost importance. Varied forms of communication have been identified and practised. The most common forms of communication are Intrapersonal, Interpersonal, group and Mass Communication…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.4% of users find it useful
Mass Media Speech/Presentation
Read TextPreview

Extract of sample "Mass Media /"

Download file to see previous pages Wilbur Schramm says, "A mass medium is essentially a working group organised round some device for circulating the same message, at about the same time, to large numbers of people'. (Wilbur Schramm: Mass Communication, Illinois: University of Illinois Press, 1960). Various forms of mass media have been making their way into our lives, thanks to technological advancements. Mass Media like the Print Broadcast and New Media Technology have been catering to the communication and information needs of the masses.
However, sometimes it so happens that not all information and surveillance conducted by the varied forms of Mass Media are authentic or in good light and therefore, they need to be censored or require some sort of surveillance mechanism for the news to pass through and restrict certain unwanted elements from them. In addition to this, not all news can be given equal importance or prominence. Therefore, news needs to undergo prioritisation and classification, in order to transmit the most important news in the desired form, to the masses. Such mechanisms have been classified under numerous categories and this paper attempts to discuss some of them.
Various theories have been formulated in the context of Mass Communication and the ...
Rather, the public reacts to those events portrayed or reflected in the media. All the events do not gain equal attention, but those are pictured in the media receive greater levels of reaction and attention. Therefore, the Theory of Agenda Setting deals with the proper organisation of news and information, since they have a great impact on the masses.
In the words of McCombs and Shaw, " This impact of the mass media - the ability to effect cognitive change among individuals, to structure their thinking - has been labelled the agenda-setting function of mass communication. Here may lie the most important effect of mass communication, its ability to mentally order and organize our world for us. In short, the mass media may not be successful in telling us what to think, but they are stunningly successful in telling us what to think about." (McCombs and Shaw, 5). Evidently, the Mass Media has the ability to channelise our thoughts and affect our reactions to a great extent. Agenda Setting can be categorised under three sub-categories or stages in the whole process of influencing the masses. The three stages are as follows:
Media Agenda: This aspect of agenda setting deals with the process of media activities. These activities are based on the ways and means to classify and prioritise information and news, in order to impact public opinion and notions. For instance, the media personnel sieve through news and pick up the most important ones as headlines and the rest as ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Mass Media Speech/Presentation Speech or Presentation”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1528838-mass-media-speechpresentation
(Mass Media Speech/Presentation Speech or Presentation)
https://studentshare.org/miscellaneous/1528838-mass-media-speechpresentation.
“Mass Media Speech/Presentation Speech or Presentation”, n.d. https://studentshare.org/miscellaneous/1528838-mass-media-speechpresentation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Mass Media Speech/Presentation

Web Presentation: Mobile Learning

The field of mobile learning rapidly increases during the 1990s and early 2000s. Aiming to reduce the illiteracy gap among the young citizens who are not succeeding in school, the European Commission has extended financial support with as much as €4.5m for a three-year pan-European research and development program form-learning.3
Over the years, the quality and efficiency of the Internet, as well as the emerging Information Communication Technology (ICT) infrastructure, has improved a lot. The increase in the supply of mobile learning pieces of equipment eventually resulted in a decline in the costs of online learning experience throughout the private and government industries including institutions like schools, etc. Th...
10 Pages(2500 words)Assignment

Blairs Speech

The last few years saw his waning popularity with the journalists, ultimately resulting in his disillusionment and resentment towards the media for their alleged mistreatment and misrepresentation of his political decisions.
When Blair spoke at Reuters, it was like confronting the lion at his den because time and again, he came back to lash at their role as a public prosecutor and raised many pertinent questions at the ways and means of the journalists to present their version of the news to the public at large. His reference to “so much cynicism about politics and public life” reinstates the cause for it! But again “it does mean that to understand cynicism it is sensible, to begin with, analysis before we c...
6 Pages(1500 words)Speech or Presentation

The Purpose of Speech in the Book of Chuang Tzu

We are not able to see the world in its entirety and get separated from Tao, unable to find the way. This position is explained in Chapter II, demonstrating how Dao, the great law, makes things equal. Chapters IV, XI, XIII, and XXII add much to our understanding of the essence of speech. The philosopher also dwells on the significance of silence. In Chapter XXVII the author demonstrates that properly organized speech of the wise serves the great purpose of human education and enlightening. Speech is the major instrument of human communication and cognition, must be used properly.

Speech is very powerful. With its help, humans can narrate events, and draw pictures so vivid and great that listeners are astonished. With th...
10 Pages(2500 words)Term Paper

The Role of Mass Media in the Development of Aggression

Despite the fact that longitudinal studies have proven that human aggression is to some extent an unwavering trait, it is undeniable that the environment plays a big role in influence the aforementioned behavior (Slaby & Roedell, 1982). Our daily encounter with the environment is a form of socialization that is defined as the process of integrating within oneself a sense of connection to a larger social world by means of discovering, understanding and adopting the beliefs, values, and norms of culture of other people. To a certain extent, sociologists consider the mass media as a powerful socializing agent as its significance is not constrained to the content alone of the media messages. Instead, it affects how we learn a...
10 Pages(2500 words)Report

The Effect of Mass Media on Latinos' Self Image

The willful perversion of facts relating to the representation of Latinos in the U.S. media is disgraceful, inconsiderate and extremely misleading and hence calls for immediate attention to prevent the degradation of a particular section of the society since their depiction and imagery in mass media plays a significant role in shaping their social identity and governs their self-esteem. Television and films both being dominant forms of media persistently depict racial stereotypes which are largely false representations of the
According to U.S. Census (2000), Latinos are the fastest-growing ethnic communities in the United States constituting almost 12.5% of the population of which merely 3 – 4% of the Latino population...
7 Pages(1750 words)Term Paper

How Does the US Media Effects Evolve in Singapores Current Media

Lewis and Slade (2000, p. 223) in their critical evaluation of the effects of media communication on the audience argue that media effect is achieved incongruent with social context. Their study recounts the experiment on the influence of television on identity in Singapore indicates that US social values and Singaporean values greatly differ from each other. The sharp differences in program content have a negative influence on the audience because Chinese raised Singaporeans value marriage, social values, and collectivism whereas US social culture involves career, family and the struggle to balance the two. Therefore the question of US media's influence to destabilize Singaporean national identity is limited. This view is emphasi...
6 Pages(1500 words)Assignment

The Times and The Guardian as the Most Influenced Media

The broadsheets are probably the most famous to readers overseas. Media is one of the fastest-growing industries in the UK. And among them, a newspaper is one of the major media businesses in the UK. The media industry in the UK is expected to be ₤ 84 billion in 2010. In 1985, this industry was only ₤ 7 billion. (“UK Mediaphile 2010: UK media market could be worth £84 billion by 2010”, 2009) and in 50 percent of the media market was of print media, that is, mainly newspapers. However, the scenario has changed now, according to some study, it is expected that in 2010 only 16 percent of the whole media industry will comprise of newspaper or basically print media. A major chunk will move towards electronic media suc...
10 Pages(2500 words)Case Study

The Evolution of Public Media

To instigate one to a category can now just as easily break out into a full-on discussion that may exhaust time and brain cells and yet still remain undefined.
In so much so that censorship and other restrictions, imposed by governments, critiques, audiences and other artists may condone a certain message of restraint that could bring about a new sense or in some cases lack thereof of artistic freedom. It is no longer a matter of identifying the genre and then moving along with the idea. Today’s global world will continue to embark and expand to involve all who are part of this world to be within the grasp of criticism or acclaim.
This categorizing and boxing up is now becoming obsolete as more and more works show...
9 Pages(2250 words)Coursework

The Effects of Media to Its Audience

... The Effects of Media to Its Audience Introduction Media is known to have an influence on the audience. This can be attributed to the fact that the relationship of media and the audience completes the basic process of communication. The media and its components can be considered as the stimuli causing the audience to react in different ways. One of the main areas of interest in the said field is the affective process of the media. In the study undertaken, the main objective is to present the ways and means which exhibit the effects of the media on the different types and classification of audiences. In addition, the said effects are also classified into advantageous and detrimental in nature. The Media and the Audience The effects...
7 Pages(1750 words)Case Study

The Law and the Media

New and complex issues have arisen which demanded fresh understanding and handling of cases involved them. This has resulted in the enhanced development of specialized laws e.g. cyber laws and interpretation of those laws. The same is true with Media Laws. Media has developed much in the last half-century. As it evolved as a profession and more people started to join it, there arose the levels of money involved in it. With this grew the contractual obligations on the parts of parties and concerned laws e.g. patent laws, privacy laws, and copyrights laws, etc. also started to play their parts. With these issues, the role of law in the media industry also reached a new height.
Mathew Fisher, the appellant, joined a band with Mr...
6 Pages(1500 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Speech or Presentation on topic Mass Media Speech/Presentation for FREE!

Contact Us