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Marketing in Aisa - Essay Example

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In the context of globalization and increased competition among the multinational companies, the fight for market share both in domestic as well as in international markets is very intense. Identifying the opportunities is the key to success. The "New Management Initiative" started by then president Lee has helped Samsung to perform well during the Asian Crisis…
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Marketing in Aisa
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Download file to see previous pages Reinvestment of profits in R&D, manufacturing and supplying chain activities are clear winning strategies to compete with companies like Sony, GE, and Intel etc.
Being a quality player as well as introducing innovative products without losing cost effectiveness is prime focus for most companies. The brand image of Samsung is not well known in international markets. Increasing the brand visibility and strength in technology products will help Samsung to be top in the market place. Global marketing and building the brand in the international market place is one of the main challenges a Chief Marketing Office. As a path to achieve high profitability and be one of the top players in the international consumer goods market Samsung has to develop strategies regarding efficient market planning and attract several consumer segments.
1. SEC's turnaround strategy during the Asian Crisis has really helped to change the way the business operated before. The crisis has pushed SEC to change its business model and develop a system that will be resilient to competition and sudden changes in future. This has made SEC to distinguish from its competitors. The "New management Initiative" by then president is intended to put SEC as a global business leader. This initiative has included some key strategies like
These are some o
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