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Marketing Ethics: Learning Team Skills - Essay Example

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In the essay “Marketing Ethics: Learning Team Skills” the author analyzes business consultants, who have an important role to play in organizational development. They often have to act in various capacities in conjunction with their client organizations…
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Marketing Ethics: Learning Team Skills
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Extract of sample "Marketing Ethics: Learning Team Skills"

Pharmaceutical Marketing is different from mainstream marketing. Its target market comprises; doctors and medical institutions mainly. Therefore a different skill set is required for such a firm. Since it requires training of sales reps for pharmaceutical companies, an understanding of the sales person's job is required. The team scores are high on salesmen skills which are, therefore, fit for the firm. It requires a certain degree of sensitivity to market pharmaceutical goods. Marketers must be sensitive and responsive to the needs of the customer especially in this area because medicines are critical substances, often used in life and death situations.

This is also a skill that the team members possess abundantly. Other than that being good with details and attention to detail are qualities every consultancy needs. The team members aptly possess these skills.Work Place Etiquette:Workplace etiquettes are extremely significant in order to establish ethical guidelines and code of conduct in a company. Consultancies dealing in this area need to have people who are persistent and committed to making things better in the organizational landscape.

This is because etiquettes and codes of conduct take time in being implemented in organizations. Therefore; persistence is a key skill, which the team members do have. Also, the ability to be persuasive and to be able to reason with people is essential for this type of firm. This is because people often have conflicting views on work ethics and morals which need to be resolved. The team rates well on this attribute. Lastly, being a problem solver helps in this type of industry. The team members also rank high on this skill and would therefore be highly appropriate for this type of firm.

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Marketing Ethics: Learning Team Skills Essay Example | Topics and Well Written Essays - 500 words. https://studentshare.org/marketing/1527541-business-consultants
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Marketing Ethics: Learning Team Skills Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/marketing/1527541-business-consultants.
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