Nobody downloaded yet

Mr Cod - Essay Example

Comments (0) Cite this document
Mr Cod is UK's leading fast food take-away and restaurant business specialising in fish and chicken. The story of Mr Cod began sometime in 1979, when it opened its first UK outlet near London. Since then, the company has come a long way expanding its presence in other parts of the UK through dedicated network of franchisees…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Mr Cod
Read TextPreview

Extract of sample "Mr Cod"

Download file to see previous pages The company manages its operations through specialised American machinery to international standards, but with a difference. Mr Cod has its roots firmly targeting British sentiments and maintains a high quality that is synonymous of its service. Mr Cod's special Fish and Chips and other famous chicken products are, in the opinion of its staunch supporters and existing franchisees, superior to any multinational competitor.
Mr Cod is the brainchild of Mr John Brewer, a pioneer of fast food franchising in the UK, and a former director of Kentucky Fried Chicken. He became a founder member of the British Franchise Association in 1977, and a founder member of the British Fast Food Federation in 1978 (Mr. Cod, Mr. Cod Background and History,
The fast-food industry has seen a remarkable upward trend in recent years in the UK. It was estimated that this business industry, which, if coffee shops were included, was valued at around 10.78bn, in 2005, an increase of 4% to the corresponding period the previous year. It's quite easy to predict the cause for this growth pattern. With globalisation come opportunities. Its not just here in the UK or in Europe, but the world itself is becoming one big union. China was the first to break the communist jinx and follow a path to liberalisation and open market. This opened the floodgates and multinational companies took advantage of the benefits of cheap labour and raw materials to establish and expand their market presence there. It didn't take long for other Asian countries to recognise the benefit of liberalisation. Soon others joined the bandwagon to economic freedom and FDI.

Perhaps one might wonder what this has got to do with the fast food industry. Time! Just about everyone competes with the other for space. Fast-paced and time restrained, the people who make things happen, have just no time to share the table with their colleagues and family. Gone are the days when families got together on weekends over a barbeque and had fun. Today, the world is fast-paced. Only those who have the inclination and dedication for fast-paced life, survive. Breakfasts during transit, business meetings over lunch, and late dinner are a part of an executive's life. Liberalisation and globalisation has brought countries closer to each other. With more and more conglomerates setting up their business in other countries, competition has become stiff. Time is money and people just don't seem to have the time to sit over a cup of coffee with a paper in their hand.

This phenomenon has created opportunities for hoteliers and other like-minded entrepreneurs as well. Fast food for the fast-paced! Just about every corner of the street is occupied by a burger or hot dog vendor making a decent income by sunset. Welcome to the world of fast foods. This tradition has caught the imagination of almost all people ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Mr Cod Essay Example | Topics and Well Written Essays - 4500 words”, n.d.)
Retrieved from
(Mr Cod Essay Example | Topics and Well Written Essays - 4500 Words)
“Mr Cod Essay Example | Topics and Well Written Essays - 4500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document



...?Research Report for the Management of IBM By Mentor Letter of Transmittal IBM Management Address Dear Sir/Madam Re: IT Industry Customer Benchmark Survey Pursuant to your request, I have conducted an examination of the referenced survey and the data it intends to solicit. An analysis of the survey was conducted with a view to determine if and how it can be improved to meet IBM’s objectives. My findings and recommendations and contained in the report attached to this letter. Yours truly Contents Letter of Transmittal 2 Contents 3 Executive Summary 4 Introduction 5 Report Analysis 6 Surveys as a Method of Research 6 IBM’s Survey: An Analysis 7 Recommendations 10 Conclusion 11 Bibliography 12 Executive Summary IBM has established... Report for...
8 Pages(2000 words)Dissertation

Mr. China: A Memoir

... Mr. China: A Memoir Mr. China: A Memoir is a book which tells of a story of a young man who travels to china thinkingthat he will bring the Chinese into modernity. His misguided belief is unveiled when he meet the most proficient and resourceful people in his life. Mr. China learns to appreciate the nation he intended to conquer. This book was written by Tim Clissold. He has been working in China for almost two decades as a financial adviser and investment specialist in China. This book is a must read for all interested in investing within the boundaries of the Chinese economy. Clissold is surprised when he first travels to China. He comes to enjoy the challenge and way of life in China. In his first visit to China, he was told... in the...
3 Pages(750 words)Book Report/Review

MR, empanada Internal Anaysis

...MR, empanada Internal Analysis Primary activities Empanada as the suggests a Spanish terminology meaningspicy or sweet turnover. However, in this case it is used to illustrate a crescent shaped turn over, prepared from different kinds of dough and stuffed with well seasoned combinations of meat, chicken or any of food seconded by mixture of desert elements. Mr. Empanada franchise corporation. Primary activities are based on mass-production process, which requires that the distribution to the restaurant branches whereas an enormous amount of requirements that are need by the organization is stored by the Headquarter (UNT MGT 431). The organizational chain supply process is tracked by the respective branch...
6 Pages(1500 words)Research Paper

Mr Empanada Recommendation

...? Details Recommendations for Mr. Empanada Introduction Mr. Empanada stands out as a potential market leader in the franchising sector, but needs to implement some recommendations in order to achieve this fete. First, they have to come up with a more colorful logo that is not only eye catching, but also one that captures the spirit of the organization. Such a logo should be one that current and potential clients can identify with. Second, I recommend that the organization should add a healthy compo meal to its breakfast menu. This should enable it to sell more as customers will have a variety to choose from. As a retailer, Mr. Empanada should know that retailing is all about constant...
4 Pages(1000 words)Essay

MR Angiography

...MR Angiography with Existing Modalities in the Initial Diagnosis of Peripheral Arterial Disease. A Critical Review Huegli, Aschwanden, Bongartz, Jaeger, (2006). Intraarterial MR Angiography and DSA in Patients with Peripheral Arterial Occlusive Disease: Prospective Comparison. Radiology 239(3). 901 The general purpose of this study was to evaluate the effectiveness of MR against the standard which is DSA in determining patients with peripheral arterial occlusive disease. The knowledge is available through studies that have been done and this study will be used to compare to those. The outcomes are realistic and there are studies that support the outcomes One that is an example...
6 Pages(1500 words)Essay

Mr. Green

...EWRT 2 WEIYUAN FENG 10/17 In "Mr. Green" Butler uses relationship between a grandfather and his grandchild (Narrator) to develop sexual discrimination of Vietnamese traditional religion. The novel’s narrator "Mr. Green" is a female Catholic, who believes that men and women should be equal. However, her grandfather, a Confucius believer, looks at males as more valuable than their female counterparts. "When my grandfather told me about the birds plucking out the eyes of the dead and about the possibility of our own ancestors, our own family, suffering just like that if we ignore them, I said: Dont worry, Grandfather, I will always say prayers for you and make offerings for you, even if Im a Catholic... You...
2 Pages(500 words)Book Report/Review

Econ: Cod 2013

...Trends in the cod market. Unit Trends in the cod market. Cod catches increased throughout the 1950s and 60s, peaking at 800,000 tons in 1968.( Canadian history) The export price for cod in 1968 was 0.80 cents per pound and the export price for cod in 2008 was 1.45 dollars per pound and 275 million dollars in total. Demand increased between 1968 and 2008 while supply on the other hand reduced which resulted in increased prices. There was an increase between 1960-61, the demand then stabilized between 1961-63, there was a decline between 1963-64 then a gradual increase between 1964-1967.between 1967-68 there was a sharp increase then a sharp decline from...
1 Pages(250 words)Assignment

Trends in the cod market

...Trends in the cod market What was the approximate worldwide catch of cod, in metric tons, in 1968 and in 2008? In 1968, the catch was 3 million metric tons, while the catch of cod in 2008 was estimated as 1.1 million metric tons (Waters), (Seafood Market Bulletin). 2. What was the approximate market (wholesale) price of cod block, in 1968 and in 2008? In 1968, the price of cod was $ 21 cents, while in 2008 the price was $1.51 (Whitaker) 3. supply and demand diagram for cod block From the illustration, it is apparent that the demand for the codfishes has risen over the years because of some factors. From 1968, the there is...
6 Pages(1500 words)Admission/Application Essay

Mr. Jones

...Introduction There are many Hollywood films using main characters who display mood disorders. While some of the films bring disorder out naturally, some do not acknowledge its appearance and when identified, the immediate reference is depression. In this discussion, a film named Mr. Jones (1993) brings out the bipolar disorder through Richard Greer who is the main character. He poses as a carpenter with bipolar-I (Figgis, 1993). Richard Greer who, in the cast acts as Mr. Jones, in the first scene displays symptoms of a hypo manic. This is by displaying a high level of confidence, which inspires both the finds and him to undertake tasks, which in normal sense are very difficult to handle. For the very...
1 Pages(250 words)Assignment

Where have all the cod gone

...Where have all the Cod Gone? A Response Paper Industrialization and the widespread cropping up of Global markets proves that Atlantic cod fishing (Gadus morhua) has become a big time lucrative business and this is seen by the increased number of fishermen who have joined the business. Researchers have found that being “batch- spawners”, with the female cod releasing only 5 to 25% of its eggs at a time, (Assessment and Update Report on Gadus Morhua (Atlantic Cod), 2003; Rowe and Hutchings, 2004) greater care has to be taken for its survival. The primary source of economic wealth in the area, is the successful commercial fishery industry that supply cod...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Mr Cod for FREE!

Contact Us