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Investigate and report on the business strategy of an organization of your choicetrace the organization performance over the last 3 years in terms of profitdetail the external effects which had a serious influence over the last 5 years.STEEPLE or PESTLE - Essay Example

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Google as a brand has an overbearing presence over the internet and prevails in different verticals of service and product on the internet. Though a very strong brand with an equally stronger business, yet a SWOT analysis can only provide us focused analysis of its actual position…
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Investigate and report on the business strategy of an organization of your choicetrace the organization performance over the last 3 years in terms of profitdetail the external effects which had a serious influence over the last 5 years.STEEPLE or PESTLE
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Download file to see previous pages Though Google started as a search engine, it later on moved onto many other services and in most of the cases it has been able to garner a big market share for itself.
Google is one the strongest brands in the world and has gained the No.1 spot in a survey of top- 100 brands of the world (Broache A., April 2008). It covers a wide array of services starting offcours4e from 'search' going up to 'email'. Google offers: Email (Gmail), Browser (Chrome), Advertising platform (AdSense, AdWords), Maps (Google maps), Video (Google Video), Blogging (Blogger), Google Scholar & Books and many more. In the glaobal 'Search' market Google has a market share of 79.90 % (Kim P., et al., October 2008).
In spite of offering so many services or products, Google is still synonymous with 'search'. This over dependence on search might become a weakness. It's a behemoth in the world of internet; therefore its flexibility of decision making might ebb with its growing size. It does not have a powerful worldwide presence in the 'Social networking' area. Though it has taken over the social networking site 'orkut', yet orkut doesn't have a worldwide following like Facebook, Myspace or Twitter. Experts are pointing out that social networking is the next big thing in the world of internet.
Opportunities are galore in the ev...
The area of social networking can be exploited on a worldwide basis by launching a new offering. In the present age, internet is moving from laptops and PCs to handheld devices or Mobiles. Here lies the next opportunity. Google has developed 'Android'. "Android is a software stack for mobile devices that includes an operating system, middleware and key applications" (Android - An Open Handset Alliance Project).Based on this operating system (android) Google has launched its first mobile phone known as 'G1' (Beaumont C., September 2008). Keeping an eye the future trends, Google is doing the right thing.
Threat: In the world of internet, intellectual capability & innovations are the keystones for success. Some startup company might come up with some innovative offering & pose a threat to the company at least in one of its primary verticals. Google has become a powerful brand in the world of technology through its wide array of offerings; it has almost got monopolistic presence in some of its business areas. This monopolistic bent could be exploited in future by 'anti multinational' groups through challenges in the court of law also. Threat could also emanate from pact between Microsoft & Yahoo, two of Google's biggest competitors. Baidu.com is such a phenomenon in China; it is the Number.1 search engine of China where Google trails behind at the 2nd place.Baidu.com has got a share of 62% of the Chinese market (Roberts D., March 2009).Threat could come in the form of political opponents in geographies such as china or Iran, where the Government censors Google and is not very comfortable with its core competencies of free search (China, Iran censor web: rights group, March 2009).
5 Forces Analysis:
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