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Services Marketing - Assignment Example

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Westin Hotels and Resorts and MGM Grand both belong to the service industry offering exceptionally unique and comfortable hospitality services among those who travel around the world depending on their interests. Although both companies are under the same industry, they have different marketing strategies that apply to their target customers in the market.
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Services Marketing Assignment
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Download file to see previous pages Westin Hotels and Resorts' ad displays a quieter and more relaxed atmosphere that is implied by showing more of nature - the sea and the sky. MGM Grand Hotels shows otherwise. Its advertisement demonstrates more of a different kind of fun - active interaction with other people, party, clubs, and loud music.
The service package that Westin Hotels and Resort wishes to offer its market is one that involves a quieter lifestyle. Its style includes more of a relaxed kind of fun that is in extremely distant from the noise and the pressure of a city life filled with diverse groups of people. The ad, though does not show the cost of being able to enjoy such kind of atmosphere, implies simply that the target market may not spend as much to be able to experience such a serene atmosphere. Westin Hotels and Resorts sell its products directly to its customers through its ads. Utilizing the publishing industry as its channel upon reaching its potential customers is one way.
Thus, it can be inferred from these companies ads that Westin Hotels and Resort's target market are those who wishes to commune with nature, to find serenity and relaxation. This market involves people who are probably tired of the life in the city - the noise and the pressure of interaction with diversified group of people. ...Download file to see next pagesRead More
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