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Strategic Analysis of Image Scan - Case Study Example

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For years, Image Scan prided itself as the leading expert on x-ray imaging technology. The company's commitment to innovation and leadership in x-ray imaging is evidenced by its being a pioneer in the development of three dimensional x-ray imaging. (Image Scan Holdings PLC, 2007) However, despite the company's state-of-the-art technology and focus on innovation, Image Scan posted a mealy 8 percent revenue growth in 2007…
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Download file to see previous pages The x-ray imaging marketplace is an emergent one as the use and adoption of x-ray technology in general still has to reach its maturity. The increasing need for public security measures in all aspects of government and business entail that the safety and security market is on the rise. This growth of the safety and security market is primarily driven by increased threats of terror activities confronting governments and businesses and the need for public assurance that safety measures are in place to reduce these threats. (Homeland Security Europe, 2008) The increasing number of terrorist activities and the highly sophisticated means by which these activities are carried out have prompted concerned public officials to seriously respond to the threats of terror attacks using legislation to force strict compliance among businesses and other sectors in the implementation of advanced security systems in highly vulnerable places. The establishment of legal frameworks for safety and security measures have therefore increased the demand for security technologies from x-ray detection to surveillane systems. Meanwhile, Image Scan's experience of the weak performance in its industrial solutions suggests that there is minimal adoption of x-ray imaging technology in industrial settings, which points to the fact that businesses might be more interested in the development of cheaper alternatives to x-ray imaging in quality control processes. It is also logical to assume that companies involved in industrial manufacturing and processing already have their own detection systems in place. On the other hand, technological innovations in the industrial sector geared at automating processes could enhance the adoption of x-ray technologies. This makes the industrial x-ray imaging market a relatively attractive market for industry players.
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