Environmental Scan Paper - Essay Example

This research centres on the environmental scan of the internal and external environments of two real-world organizations, their competitive edges and firm strategies for developing value and sustaining competitiveness. Scanning of the environment particularly the internal organizational environment mainly looks at culture of the firm, the relations between employees, management and the shareholders. Moreover, it will also focus on the organizational structure, access to natural resources and product awareness.

On the other hand, scanning of the external organizational environment dwells on the industry analysis, national and macro-environment. Industry environmental analysis evaluates the level of competition of the company and that of its rivals. The national environment examines the effect of the national framework for enabling an organization accomplishes competitive edge on the international scale. The macro-environment reveals the social, legal, political, economic and political effects on the functioning of an organization.

Apple Inc. is a global organization with deals with computer software, consumer electronics and communication servers (Kang, 2013). The primary apple products include iPad, iPod, iPhone, and Macintosh computer. The company was officially registered by its original founders in 1977 in California and has been operating since its incorporation. Apple employs environmental scan to evaluate its business. The firm has been effective in the technology industry in which it operates. The success of this company is mainly attributed to its revolutionary ideas and capability to bring ideas to reality, revealing a sound business strategy.

Internal environment The internal environment of Apple is characterized by dynamism, creativity, and flexibility. The organization internal environment has been built such that it promotes its workforce to participate in branding of the company image (Kang, 2013). Apple appreciates its employees for