StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Evaluating a New Service or Product - Essay Example

Comments (0) Cite this document
Summary
William L. Holdings, Jr. is a young real estate agent who has just inherited his father's business. His father has built Lawrence Holdings Associates and has now decided to retire. His son has ambitious plans to build office complexes in Dubai, Shanghai, Kuala Lumpur, Hong Kong and Bangkok…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Evaluating a New Service or Product
Read TextPreview

Extract of sample "Evaluating a New Service or Product"

Download file to see previous pages In this scenario, he also asks his staff to develop the necessary survey questionnaire. His staff provide him with the necessary analysis and feedback. He decides on the content in his website. His education and memberships in prestigious real estate institutions take him to his destination.
Lawrence Holdings Associates (LHA) has been in the business of real estate for the past 40 years. Over the years they have built a reputation of building quality residential buildings in and around the city of Nashville, Tennessee. The present CEO of the company, William L. Holdings Jr., (WLH) has just taken over the control of the company from his father who had run the company for the better part of his able life. Holdings Sr. has decided to retire from active service and wants to spend the rest of his life travelling throughout the world. Holdings Jr., armed with a Harvard MBA, has been with his father for the past 6 years and with the exit of Holdings Sr. he has plans of entering into the lucrative business of building office spaces for huge multinational companies. His market surveys suggest that he build in 4-5 cities in Asia and the Middle East. He has plans to build office complexes in Dubai, Shanghai, Kuala Lumpur, Hong Kong and Bangkok. His father has over the years groomed a group of executives who are very knowledgeable in this field and professional in their approach. He and his team decide that a lot of things have to be changed for an international outlook. This is when his team decides to completely revamp their company's website.
The purpose of this write-up is on how he and his team evaluate the importance of a corporate website and go about setting up one. From now on we will be hypothetically setting up a website for Lawrence Holdings Associates (LHA).
Setting up an effective website
To setup a website for showcasing LHA, WLH considered a lot of things. He ensured that he had the best technical staff and he hired experts who were excellent in communication and could manage the relevant software and hardware. The purpose of setting up this website was very crucial for LHA and the website of a LHA reflected the various facets it was willing to show. The website, it was decided, should reflect the various strategies involved in marketing, branding, information sharing, mobilizing resources, public relations and knowledge sharing. WLH personally ensured that the website of LHA should always be very clear. For, he realized that the website is not just a technical project and hence care was taken in designing the content and the layout.
Research design and methodology
Having decided to setup a website it was more important for WLH laid a lot of emphasis on the focus and scope of the website. Next he wanted to promote the website and then to monitor and evaluate the website. For a company like LHA it is imperative the target audience got the right information and at the right time for the right price. So he devised a methodology whereby he could decide on his future course. He wanted to ask a closed community about the usefulness of his website before he went in for the actual marketing. He began a process of surveying the usefulness of his website identifying people who could be surveyed. Then he had to draft the questionnaire and do the actual survey. Finally he had to analyze and interpret the data collected.
1) Identifying the people to be ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Evaluating a New Service or Product Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Evaluating a New Service or Product Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from https://studentshare.org/miscellaneous/1525300-evaluating-a-new-service-or-product
(Evaluating a New Service or Product Essay Example | Topics and Well Written Essays - 1500 Words)
Evaluating a New Service or Product Essay Example | Topics and Well Written Essays - 1500 Words. https://studentshare.org/miscellaneous/1525300-evaluating-a-new-service-or-product.
“Evaluating a New Service or Product Essay Example | Topics and Well Written Essays - 1500 Words”, n.d. https://studentshare.org/miscellaneous/1525300-evaluating-a-new-service-or-product.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Evaluating a New Service or Product

New product/service development and marketing metrics

...? NEW PRODUCT/SERVICE DEVELOPMENT AND MARKETING METRICS Table of Contents Table of Contents 2 Introduction 3 Market Analysis 3 Evaluation of Relationships and Processes 6 Marketing Metrics 8 Conclusions & Recommendations 10 12 References 13 Introduction Sasol Limited is a multinational public organisation which operates in the petrochemical and energy sector. A wide range of products is offered by the company in various geographical regions of the world such as Africa, North America, Europe, Asia, and Middle East. Some of its product offerings include coal and synthetic fuels based on coal, oil, natural gas, illuminating paraffin, and...
10 Pages(2500 words)Term Paper

Service Product Analysis

...?Service Product Analysis Table of Contents Table of Contents 2 Overview 3 Importance of Servicescape 3 The Purpose of Service Environment 4 The Impact of Physical Surroundings on Customers and Employees 5 References 8 Overview The physical atmosphere is considered to be a noteworthy and significant determinant that influences the satisfaction and the succeeding behaviour of a customer. This holds immense importance in the service industry as services are not just consumed for hedonic reasons but even for customers who interact with the physical settings for reasonable amount of time. There have been numerous studies done based on factors such as colour,...
4 Pages(1000 words)Essay

Evaluating the new deal

...? Evaluating the New Deal President Roosevelt won the 1932 elections his greatest challenge was the task of saving America from the depression. The new deal is a representation of Presidents Roosevelt’s plan to end the economic depression. During this time, President Roosevelt did support every plan suggested by his advisors, and in turn, congress supported the programs projected by the president. The new deal aimed at achieving three targets, relief, recovery and reform. Relief programs aimed at lessening the suffering experienced by the American people. The recovery programs sort to strengthen the economy and the reform programs aimed at preventing future depressions....
3 Pages(750 words)Essay

NEW product or service in an existing product/service category

...? A Marketing Plan BY YOU YOUR SCHOOL INFO HERE HERE Grandma’s Boy – A Marketing Plan Executive Summary Grandma’s Boy fragrances are a new product conception in a very saturated, highly competitive market consisting of many upscale and mid-priced competitors. To achieve market successes, the business must position according to corporate values related to family and family-oriented values, which are prominent, pre-existing characteristics in the two most desired target markets: The Baby Boomer and the 18-34 year old markets. Research uncovered opportunities for Grandma’s Boy to utilise quality positioning to gain market prominence, with considerable emphasis on values and lifestyles to gain market...
9 Pages(2250 words)Assignment

Product and Service Design

...for developing successful service design. The author gave example of High Acres Landfill which has the license to treat commercial, nonhazardous or residential waste and the company uses operational strategy to perform the task. At the end of the chapter, Stevenson (2011) tested the understanding of readers about the topics covered by incorporating review questions. Evaluation/Analysis of the Chapter In “Product and Service Design” chapter, Stevenson (2011) tried to cover all the pertinent concepts regarding product designing and new product development briefly but the book never tried to go for comprehensive discussion...
15 Pages(3750 words)Research Paper

Service Product Marketing

...companies are prepared to pay for research into customer experiences. For instance if Ford or Toyota can persuade a customer to buy a new car from them every two to three years for life then the company will make a great deal of money. Ford would find customer defections more worrying than a confectionery company given the obvious difference in value between a car and a candy bar. The higher the value of the services and goods sold then the greater the need is to retain existing customers or gain new ones. It is no great surprise that car companies prefer continuous tracking consumer surveys to one off surveys as they need to plan long term for sales and new...
14 Pages(3500 words)Essay

Service Product Marketing

...visitors and tourists. 1.3 Scope of the Report This report evaluates the 7 Ps of marketing in the services industry. Marketing of services differs from marketing of products. Product positioning and target segmentation would also be highlighted. It would also evaluate the governmental support in Greece and the other advantages that Greece has to offer for such tourism products. It would first elaborate on the international tourism sector along with the scope on Greece after which the concept of Spa would be highlighted before presenting the marketing strategy. 2. International tourism sector Tourism represents about...
11 Pages(2750 words)Essay

New product

...New Product New product development requires extensive evaluation and strong marketing strategies that will ensure successful introduction and performance in the market. The idea of developing magic cloth was from internal sources. The company employees conducted a market survey and collected information from the customers on the drawbacks of the regular razor and on their expectation of the quality of the shaving gadget. Opinion of the suppliers was also analyzed to assist develop better product. Magic cloth was developed in the conventional eight sequential stages. The first stage was the idea generation stage where various ideas were...
2 Pages(500 words)Essay

New product

...access and get additional ‘point of contact services. The products sent to the market act as new products due to the new packaging strategy. The team members participate in promoting awareness of the products and the key advantages of the products to all the potential customers. The company aims at introducing new services to the small business clients. The company looks forward to cooperating with any factors that will facilitate its acquisitions of the targeted markets. The implementation phase involves assignments that will address the -who, where, when and how of reaching the goals...
10 Pages(2500 words)Admission/Application Essay

New product

...(Smith, 2012). It is suitable for the business since it would like to offer mobile grooming services that always come with multiple products. Mobile grooming is the primary while other product arises from this such as maintaining friendly environment for the pets. Promotional pricing This strategy is suitable for Pyramid Solution business since it involves the firm being flexible in their prices (Smith, 2012). This pricing strategy allows the business to reduce the price of offering in the quest of attracting customers. It applies to almost all existing industries hence it will be suitable for the business. Transportation cost Road transport Road transport involves the use of the...
5 Pages(1250 words)Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Evaluating a New Service or Product for FREE!

Contact Us