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Evaluation of Website - Case Study Example

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Summary
The website www.argos.co.uk is owned by a company Argos which is a part of retail giant Home Retail Group. Argos group was founded in 1973. It is a retailer chain devoted to satisfy the requirements of the consumers living in UK. It sells general merchandise and products from over 650 stores throughout UK…
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Evaluation of Website
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Evaluation of Website

Download file to see previous pages... So this leads to question of analysis of this website. Since the whole website package is popular, we also need to understand the way the website was designed keeping the quality measures in mind. Before checking the quality measures and its related value creation model with regard to the website, we will first understand the structure and related outline of the whole website so that we can get fair overview while dealing with quality assessment of the website.
The following website relates to the retailing merchandise and products selling over the electronic medium. The website sells all sorts of items available at a retail store of Argos, but in an online form. We can almost say that online retail trading has become the norm in this 21st century with practically technology sweeping across all forms of fields and areas. Now let's take a look at the website of the Argos. The website of Argos spellbinds any consumer because of the sheer range of services given to the retail consumers of the company. Even the range of items sold in one department or one section is large. Argos typically helps its online customers by dividing all items as per their section or department. For example a Microsoft Xbox 360 gaming sets would be found in Video Games Section. Argos Cleverly designed its main sections as Office, Personal, Video Games, Jewellery and Watches, Furniture, Kitchen and cooking items, photography and many other items. Now these are being portrayed as the head section or the main sub department of the retail goods and in turn each of these sections consists of sub sections like for example a furniture item section will consists of subsections as beds, sofas, office furniture, dining furniture etc. So if a customer is interested in buying office furniture he first needs to go to main section of furniture and furnishing and from where he will be navigated to the desired section of office furniture. Now the first step of any customer who wishes to buy retail goods from the online shop center of Argos is to get registered to the website. The website provides a login form wherein the customer will be asked to create a login id which enables him to access the online store. Once the customer is registered he will have all the amenities available to a person who goes for a local shopping store. So if a customer wants to buy a specific item he will go to that particular web page which sells this item and if he wants to buy it, he adds it to his virtual shopping trolley. Argos website also has promoted the goods by offering special discounts on the eve of Christmas and New Year. Also the online store has reduced the prices of all the goods it is selling on the internet workspace to attract more online customers to the website. Apart from this the website also has a feature which allows customers who logs on to the website, to receive some special offer announcements to their emails. The website also has facility which helps the customers who reside in UK to locate their nearest Argos store. The website also has provision of Customer services which help customers to understand the service, range of ...Download file to see next pagesRead More
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