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Study of trade journals is definitely appropriate because it can be a tool for an organization to be always updated in the current trade practices. As a business organization, information is power and trade journals publish valuable information for its readers…
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Discussion Paper Strategic Management Opinion
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Download file to see previous pages The Grocer and Construction News are typical and comparatively large circulation weeklies, which the trade uses both to assess itself and to inform itself of environmental changes it may need to act upon (Lowe, 1999, p. 232).
Wiretapping is definitely not appropriate because this is unethical. Wiretapping competitors is one type of economic espionage. This is the "clandestine collection of trade secrets or proprietary information about a company's competitors. This practice is illegal and unethical and carries serious criminal penalties for the offending individual or business" (Kerin, 2003).
Posing as potential customers is probably not appropriate because this is one type of deception. Morally, it is wrong to deceive competitors just to obtain information. Ultimately, ethical choices are based on the personal moral philosophy of the decision maker. If your employees know you have practiced this, they might get the wrong impression and they might follow suit and deceive your own organization.
As emphasized above, information is power. This might be appropriate if the aim is to know what are the advantages and disadvantages of your competitors' products. This practice will be beneficial because you will know on what to improve with regards to make your products at par with the competitors'.
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