Delovepment of A Marketing Plan - Essay Example

Product, Place, Promotion, Price. Marketing planning is a logical sequence and series of activities leading to the setting of strategic planning objectives for an enterprise, and the formulation of strategic plans for achieving them. In essence, it is a process for determining what a business should become and how it can optimally achieve that goal. The Marketing Process Company assists clients in development of marketing plans, building on the market insights gained from market mapping and market segmentation.

Following strategic marketing planning process using software(s), the users find that they are able to manage marketing more effectively and so identify profitable growth areas. People are able to make better investment decisions, be they about money, people or resources. Increased profitability from focusing on the most favorable opportunities and reduced costs from withdrawal from ill-chosen business soon repay the investment in a strategic marketing planning system and processes. A marketing plan is a written document that details the necessary actions to achieve one or more marketing objectives.

It can be for a product or service, a brand, or a product line. It can cover one year (referred to as an annual marketing plan), or cover up to 5 years. Tourism has started to receive increased attention as an important sector in XYZ's economy, and has provided a much-needed boost to XYZ's economy. Travelers generated $1.94 billion in revenue for XYZ in 1987. There were 45,700 jobs generated through tourism within the state and the state collected $93.3 million in tax revenues from tourism expenditures.

Capitalizing on this expanding tourism interest in XYZ will require each community or region to have a detailed plan for the development, marketing and evaluation of its tourist market. This strategy will help develop marketing and evaluation plans of tourism by XYZ communities and regions. However, with minor modifications, the process can be used for any organization or business. A well-developed marketing plan is necessary to have an effective marketing program, regardless of the type or size of the business or organization.

Market Research SurveyTo gather vital information about current market trends, customers, competitors, and potential areas of growth, enterprises around the world implement Market Research strategies throughout their operations. Market Research Surveys can fully integrate with the existing MR and other business systems, enabling other enterprises to create accurate surveys and maintain up-to-date market research data; turning responses into actionable results. Market Research Surveys can be deployed by e-mail or by pop-ups/banners.

High scalability able to support hundreds, thousands, or millions of respondents. Integrated panel/respondent management system. On-demand and On-Premise offering available. Accurate AnalysisThrough integration, response data collected can automatically update existing CRM or other business systems, providing more in-depth results and analysis. Faster TurnaroundReal-time capability