Marketing discussion - Essay Example

28th September 2006 Nike: A brand conveying a consistent promise over the years. " Just do it" Nike in it owns words say just do it and the magic of Nike has been casting over all aged men and women for all these years. It is a brand that we opt with out any doubts. The quality and the comfort they promise are definite. The goals they set for themselves are their values and that is how Nike is defined. They promise to bring inspiration and innovation in the minds of every athlete and they have been doing well in all these years [1].

The way Nike define an athlete is one that has a body! This is how they have been inspiring every body and have stayed focused on creating performance opportunities for everyone who would benefit. Undoubtedly offering empowering messages for everyone who would listen. The message they convey is that they are there to provide service to the human potential. Their mission has always been to provide a competitive edge, to help athletes perform better. There mission is to resides inside the mind of every athletic.

Nike products monitor the human potential and this is how they continue to shape their product in order to stay competent. They are committed to the very best performance products, products of the pure imagination and to improve performance.The Nike family is a fairly vast enterprise. The diversity inherent in such size is helping Nike evolve its role as a global company. "If you have a body, you are an athlete. And as long as there are athletes, there will be Nike."Customer Insight over a tag lineMAYBELLINE: "MAYBE SHE'S BORN WITH IT.

MAYBE IT'S MAYBELLINE"Maybelline New York, the worlds top cosmetics brand, provides quality and innovation with a modern feel that every women idealize. Decades before the slogan, "Maybe she's born with it. Maybe it's Maybelline," was created in 1991, the brand was making the "it" accessible to women everywhere and empowering women worldwide to make the most of their unique beauty potential [2].Being Famous in makeup products, the target audience is definitely women. For women the process of deciding makeup brand is very important.

Not only they want the makeup to look good on them but they are concerned about their skin too. Surely from this tag line the target customers will definitely get the clue for which they have a desire. Seeing a stunning woman wearing makeup and just looking perfect and saying " Its Maybelline". The customer insight would be that only using Maybelline products they could look as gorgeous as the stunning women on the poster. That's it! This is what an ad campaign intend to do and this is what we call a success of an Ad campaign.

Another aspect of the tag line is that when they see a product in the market place, they relate it with the tag line and to a greater extent have a strong believe in it. From a customer's mind they refer the tagline with the product and the tagline becomes the identity of a product.Works Cited[1] Bill Bowerman, Co founder of Nike. < http://www.nike.com/nikebiz/nikebiz.jhtmlpage=4> [2] Maybelline Official Website. < http://www.maybelline.com/home.aspxres=true>