Tesco in Chinese Market - Essay Example

Question 2: To consider the risk and additional difficulties involved when a UK based retail supermarket expands its outlet to include wider Europe and Central Asia. The aim of the question is to get suitable answers that will aid in the reduction of some particular risks. The discussion will flow in the direction by first providing evidence of research which inform regarding the implications of expanding business in the said geographies and especially expanding in foreign markets. An analysis of the possible risks and steps involved to mitigate such risks will also be mentioned.

Question 1: The proceedings of the RICS foundation construction and building research conference stated the following with regards to the client and stake holder briefing during the pre design phase of construction. "Client briefing is considered to be one of the most important stages in the life of a project .. Research in the UK has identified the need for the clients and advisers to be aware of the importance of what can be commonly termed, the strategic level of decision making."(Smith 2002) The research resulted in indicating that client briefing at the strategic level had the most potential for cost savings in the project.

The outcome of the briefing can be maximized positively if client advisers at the time of meeting place high priority on: 1. Understanding the project priorities and business objectives 2. Providing advice which assist clients to gain competitive advantage. 3. Being client oriented rather than focusing too much on the details of the project to the detriment of the broader issues and objectives. (Hapanova et. al 2005)The briefing at the pre design stage should no doubt be one that is wholesome and involve all the participants in an active manner.

This can be achieved only if the needs and concerns of everyone are addressed. Eventually there arises a need for the development of a process that will systematically solve issues and clarify doubts raised. The process must be useful well organized and sensitive to client and stakeholder needs. Thus any briefing process designed must have the following essentials in order to improve outcomes for the client, the stake holder and the members in the design team. 1. Create various strategic options for the future direction of the organization 2.

Actively involve a range and number if different types of stake holder;3. adopt fair and rigorous means of decision making 4. To allow each participant (the client, stakeholder and the members in the design team) to contribute to the decision making process irrespective of their position and their role in the organizational hierarchy. 5. Involve external stakeholders so that they can contribute to the development of a strategic decision.6. Provide commitment to decisions made to improve their chances of implementation.7. be supported by senior management in the process and through the decision makin