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Wiki, Blog, and Podcast analysis - Essay Example

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Summary
In today's era of competitive marketplaces return on customer and customer retention are two fundamental focus areas that find highest priority among the marketing strategists. Organizations are ready to invest extra efforts and money into standards, procedures and technologies that can ensure better engagement with customers…
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Wiki, Blog, and Podcast analysis

Download file to see previous pages... Such a transition may require one or more strategies from the following as defined by Ballard (2008):
This presentation is pertaining to the feasibility analysis of Wiki, Blogs and Podcasts for Smith Systems Consulting for the purpose of two way interactions with the customers. The paper is presented in the form of feasibility study and proposal for Smith Systems Consulting. The organization is in the business of web site development for the customers staring from conceptualization to productionization. Smith Systems Consulting uses cutting edge programming, database & networking tools, methods and techniques to develop the websites for their customers. In order to keep in touch with the customers, Smith Systems Consulting wants to carry out research on Wiki, Blogs and Podcasts to verify their feasibility for this purpose. The author hereby presents their feasibility analysis in the next section.
Austin and Coates et al. (2009) define the Wiki as a fully editable website on which users can read and add content to contribute to a framework of collaborative knowledge. One of the most prominent examples of Wiki is the Wikipedia - the free encyclopedia that comprises of more than 2 million articles available in 265 languages. The content on Wiki's can be updated by any user through a web interface that allows almost instantaneous updating of the content. The system is subject to reviews like peer reviews, expert reviews, abuse control, etc. Wikis can be public (editable by anyone) or private (editable by a closed user group).
i. Type of Information that Wiki can effectively convey

Wiki is used as shared knowledge database in which content is added and managed related to a particular subject matter, project, reporting matter, conference, discussion groups, on-line terms & glossaries, dictionaries, collaborative software development, etc. Hence Wiki can be used for any collaborative environment for knowledge sharing. The content in Wiki can be entered and ...Download file to see next pagesRead More
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