We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Launch of the Camera Phone - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Launch of the Camera Phone"
The launch of a product has to be very strong and powerful as the future of the product depends on it. Camera Phones have a huge market and many competitors; if the launches of these are not planned very well with futuristic thinking the company can face major losses…
Download full paper
Polish This Essay
Launch of the Camera Phone
Read TextPreview

Extract of essay "Launch of the Camera Phone"

Download file "Launch of the Camera Phone" to see previous pages... Promotional activities like advertising, marketing collaterals, personal selling and promotional activities should be all done in alignment with the goals and objectives of the company. Media should be managed and used to company's benefit and sales promotions should be used to attract people to new product and create market penetration.
Let us write or edit the essay on your topic "Launch of the Camera Phone" with a personal 20% discount.. Try it now

The camera phone is a 3G Smartphone which is a superior phone with an integrated camera. It has 100 hours stand by battery time and 20 hours talk time. It has all the functions of a phone including audio video conversation, organizer, text and picture messaging. It has an MP3 player and a 5 mp camera which ensures great result of pictures and movies. It has access to internet and has word processing applications. It can store up to 1000 contacts and messages. It has an internal built in memory of 2 GB and is priced at $ 320.
Marketing Analysis is done to determine how attractive and receptive the market will be for this product. (McQuarrie, 2005)It also analyses the opportunities and threats of the market that may result in strength and weaknesses of the product. The target market of this phone is upper middle class, who need functionality, style and entertainment all in one phone.
In the world today there are 4.1 billion subscribers of cell phones (Sachoff, 2009) , every 1 out of 5 phones sold is a 3G phone which makes the market size of 3G phones around the globe around 0.8 billion. The market growth in 2008 was approximately 14% this year it is estimated to be 13% even after the global recession. The camera phone industry in nowhere near the decline and it still has a lot of growth potential. (Palenchar, 2009)
All the major competitors in the market like Nokia, Motorola, and Sony Ericsson are showing 18% -25% of net profit so market profitability can be assessed to be around 20% for this phone. This also indicates that the buying power of the buyer allows him to buy the phone easily. The supply needed for the making of the phone is easily available, in most countries barriers to entry are very low, only in highly developed countries there are some legal implications. The camera phone had to constantly redefine itself and innovate as it may be substituted by other products. The competition is intense and rivals are working day and night to achieve a new universal selling proposition daily. (Glader, 2006)
According to the current market trends a mobile phone should be able to provide basic functions of the phone that is voice conversation and text messages. (New smart phones can be a smart buy, 2006) Along side this people want their mobile phones to have cameras and mp3 players and the capability to enable video conversations. Bluetooth connectivity, organizers, e-mail facilities , instant messaging, games, radio, infrared and ability to watch streaming video and download video for, wireless modems and wireless accessories, memory cards are becoming the essential demands of customers. The makers of this phone have kept in mind the changing market trends and made sure that their phone attracts a large number of people through its functions. The distribution channel used for this of phone is shown below:

The manufacturers in this market select ...Download file "Launch of the Camera Phone" to see next pagesRead More
Cite this document "Launch of the Camera Phone"
  • APA
  • MLA
(“Launch of the Camera Phone Essay Example | Topics and Well Written Essays - 2000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1515635-launch-of-the-camera-phone
(Launch of the Camera Phone Essay Example | Topics and Well Written Essays - 2000 Words)
“Launch of the Camera Phone Essay Example | Topics and Well Written Essays - 2000 Words”, n.d. https://studentshare.org/miscellaneous/1515635-launch-of-the-camera-phone.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Phone Price War Drags Sony Ericsson to Loss
The subsidiary of the Sony Company has recently witnessed losses due to a reduction in the shipment (Thomas). The reduction in the shipment of the product is articulated to increased competition, which is a witnessed 20% decline comparing the attribute to the previous year.
3 Pages(750 words)Essay
Camera Obscura Edinburgh
The Short family (who made scientific instruments) built it in the 1770s, and upon its opening it was initially used to display the family’s finest works; these included telescopes among other amazing instruments. This paper will examine the different ways in which the two significant aspects of Edinburgh’s Camera Obscura can be improved.
4 Pages(1000 words)Essay
This is because the life cycle indicates the pattern of sales and profits that products should have at each stage. The camera’s growth and maturity stages have been so dynamic enabling organizations such as Kodak and Nixxon to reap high sales and profits.
5 Pages(1250 words)Essay
There is no fixed time period for the Product Life Cycle. Each product may have a different PLC as well as the length of each stage of the PLC of a single product may vary. PLC curve is important from the perspective of a company as PLC may be used for strategic marketing planning for identifying the support needs of a product, redesigning, renovating or withdrawing a product, forecasting cash flow and determining the revenues generated by the business.
5 Pages(1250 words)Essay
Until the photograph is developed the true power is hidden, as the picture comes alive its power is beyond the control of the photographer, it projects and propels its own course of action and reaction. The chain of effects is very similar to that which state has to undergo when it implements an active force of action backed by law, constitution, social and cultural influences.
8 Pages(2000 words)Essay
Business Plan for Camera Phone
Following this it was then concluded that there is a clear understanding that people are very prone towards the innovating products and the range of 'cam phones' Our cam phone will be a break a new concept in the industry. So the company will follow a strategic marketing plan for advertisement and to reach to the target market.
5 Pages(1250 words)Essay
Marketing Plan for a Camera Phone
According to the paper the document details the product and marketing strategy that the company is planning to employ for the marketing and the distribution of the products. The key challenge before the company is to highlight the special features of the camera phone and ensure that it meets the specifications of the consumers and it is to their liking.
6 Pages(1500 words)Essay
Exploring the factors influencing Consumer on choosing iphone in the mobile phone market(Marketing )
Apple always offers products as per consumer’s needs and requirements. Apple has been focusing on the right marketing of the right product in the right market to the right consumers. Mobile market has been doing well globally. Mobile market is
18 Pages(4500 words)Essay
Product launch
In Canada for example, the temperatures are normally very low and this makes the floor very cold. It is for this reason that Can-A-Floor; a heated floor will be launched in Canada. The radiant heating process has been designed to use hydronic and
1 Pages(250 words)Essay
History of the camera
icture appears in one’s imagination than a person standing approximately in the position when his right hand is raised as it holds the device that gives the flash, and the head of the man is in a box covered with a black cloth – this is exactly how our ancestors made the
3 Pages(750 words)Essay
Let us find you another Essay on topic Launch of the Camera Phone for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us