We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Strategic Marketing Degree - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Strategic Marketing Degree Essay"
A November 11, 2005 report released by the Friends of the Earth, a UK-based environmental protection group, revealed that a major supermarket chain, Tesco, was importing the vast majority of its apples at the height of the UK apple season. More than two-thirds of apples on supermarket shelves were sourced overseas from different suppliers, and some apples traveled over 20,000 kilometers to reach UK stores…
Download full paper
Polish This Essay
Strategic Marketing Degree Essay
Read TextPreview

Extract of essay "Strategic Marketing Degree Essay"

Download file "Strategic Marketing Degree Essay" to see previous pages... Analysis: This was one proof of how environmental groups apply pressure on exporters through large UK companies. They cite that if another supermarket chain, Sainsbury's, can do it (that is, sell apples sourced from Britain), then Tesco should be able to do it. Tesco denied the claim and promised in 2003 that it would not import apples from August through February from any Southern Hemisphere country,
Let us write or edit the essay on your topic "Strategic Marketing Degree Essay" with a personal 20% discount.. Try it now
notably New Zealand, Chile, and South Africa.
An article in the Wall Street Journal mentions the case of Haagen-Dazs chocolate-covered ice-cream bar. The label does not mention any genetically modified ingredients listed there, but consumers who question the company about it are sent a letter stating that the bar's chocolate coatings, in fact, contain soya oil that "may have been derived from genetically modified soya, but it is identical to any other soya oil and therefore does not contain any genetically modified material." The letter adds, "We are, however, investigating whether there are suitable alternative oils."
In another case, AstraZeneca was forced to take off the market a bioengineered tomato puree. Despite outselling other popular and more expensive brands, the genetically modified food controversy affected its sales negatively until the company, AstraZeneca, had to pull out the product from the supermarket chain J. Sainsbury PLC.
Analysis: This case illustrates the paranoia in the UK about genetically-modified foods, even though there's no proof that bioengineered foods pose any health risks. As Haagen-Dazs did, the best way to address the problem is to be forthright in admitting the scientific fact that genetically modified soya is identical to any other soya. It can be funny, but it's true, that there is not much difference, scientifically, between soya that is modified through naturally occuring genetics and one that is genetically modified in the laboratory. In the case of the tomato puree, a successful product, despite being labeled genetically engineered and proven to be a good one, suffered. This could have been avoided if the company came up with a more forthright communication plan to show that genetically modified tomato puree was, as Haagen-Dazs did with soya, better than any other tomato puree.
Stecklow, S. (1999). Attempt at Clarity in Food Labeling Prompts Much Confusion in the U.K. October 26, 1999. Wall Street Journal. New York. [online] Available from: http://www.junkscience.com/oct99/stecklow.htm [November 24, 2005]

Case 3: Terrorist threat to foreign companies and Knowing the Best Location for your office
John Smith, head of group security at Prudential, an American financial institution, underlines the potential risks companies face in the United Kingdom. A veteran of anti-terrorist activities against the Irish Republican Army, Smith suggested that it would be prudent to "plan on the timescales and geographic impact of a disaster like ...Download file "Strategic Marketing Degree Essay" to see next pagesRead More
Cite this document "Strategic Marketing Degree Essay"
  • APA
  • MLA
(“Strategic Marketing Degree Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Retrieved de https://studentshare.org/miscellaneous/1515568-strategic-marketing-degree-essay
(Strategic Marketing Degree Essay Example | Topics and Well Written Essays - 2500 Words)
“Strategic Marketing Degree Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/miscellaneous/1515568-strategic-marketing-degree-essay.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Strategic Marketing College Essay
A profile of the target market is then drawn to mark its demographics, size and buying patterns. From there, the marketing strategy as employed by most businesses today goes into specifics. The organization evaluates its strengths and weaknesses to determine how much time, energy and cost will it spend on the marketing effort.
5 Pages(1250 words)Essay
Strategic Marketing Master Essay
Also, the intense competition has threatened Marks and Spencer's position in the market. Several firms concentrating on food retail have also improved in all aspects of their operations. Primarily, the focus of this discussion is centred on the marketing initiatives of the company.
11 Pages(2750 words)Essay
Marketing Degree Essay
It also focuses on three basic elements, customer orientation, long range customers, and societal welfare. Market as a set of business activities is a different concept. It is not merely selling commodities rather it involves utilizing the business resources so that needs of the customer can be meet.
21 Pages(5250 words)Essay
Strategic Marketing in Uncertainty
If an organisation fails to respond to market uncertainties and mould its marketing strategies accordingly, it is doomed to lose its customers and profitability eventually. The traditional marketing concept surrounding the concept of marketing mix has simply lost its influence in the modern marketing activities because of the evolution and significance of relationship marketing approach.
8 Pages(2000 words)Essay
Strategic Marketing Planning Essay
So, how the cultural factors affect the international marketing strategy how can a market leader best defend its market position how does the relationship marketing influence in developing long-term relationship. These three question will be answered. One of the forces which affect firms to globalize is external.
2 Pages(500 words)Essay
Marketing Research Degree Essay
With the changing business environment the buyers are also changing. With the increasing incomes the buyers have become more selective. For a company to launch a new product it has become important to have the information from the buyer needs to buyer wants.
8 Pages(2000 words)Essay
Strategic Marketing Plan Essay
All parts of the marketing plan are interlinked and should be considered as a single whole. Successful marketing management requires recognition and authority at the top decision-making level. Marketing programs must be carefully planned and based not merely on knowledge of internal corporate affairs, but also on knowledge of external environments.
13 Pages(3250 words)Essay
Marketing Strategy Degree Essay
Another reason is for advertisements a lot of money is invested but does it really increase the sales or it just due to time, name, or even due to brand loyalty the sales are increasing. Moreover every year the rates of advertisements are increasing but at the same time the customers increases as well.
12 Pages(3000 words)Essay
International & Strategic Marketing (Degree Level)
However, some important social and political considerations also need to be managed in order to ensure that the firm remains in good standing. This
10 Pages(2500 words)Essay
Strategic Fashion Marketing
Throughout the early parts of the decade, Paris was the epitome of high fashion. Paris not only constituted the location of much cutting-edge fashion design, but also came to represent a paradigm of designing and marketing that spread throughout many levels of Western society. Individuals sought direct and symbolic linkages of high fashion essence.
5 Pages(1250 words)Essay
Let us find you another Essay on topic Strategic Marketing Degree Essay for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us