We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Cruise lines Carnival vs Royal Carribean - Essay Example

Comments (0)
Summary
Carnival and Royal Caribbean are the top two cruise lines, and each has its own distinct attributes that make it uniquely appealing to its customer base. Carnival was founded in the early 1970s, while Royal Caribbean was established in 1969. …
Download full paper
GRAB THE BEST PAPER

Extract of sample
Cruise lines Carnival vs Royal Carribean

Download file to see previous pages... Carnival’s reputation has evolved from being associated with the young party crowd to being the “Fun Ships” with a less formal ambience and greatly improved quality that is now appealing to cruisers of all ages. “The world's largest cruise line's humble origins pigeonholed it as the cruise industry's version of a floating fraternity party for a long, long time. But that's yesterday, and while Carnival still commands a certain reputation for a flashy, neon-esque atmosphere, and by no means stints on elaborate lounges and discos, its ships continue to evolve” (http://www.expedia.com/daily/cruise/lines/cl1.asp?rfrr=-26926). Carnival’s food, entertainment, and amenities have all improved dramatically, as have the size and technological features of the ships that comprise its fleet.
Royal Caribbean has a reputation as an active cruise line that has a lot to offer for sports enthusiasts, with the largest ships on the seas offering options such as rock climbing and skating facilities. The cruise line is known for consistently high quality that has not changed over the years. “Across the board, food is amazingly consistent and well-prepared—from the dining room to the buffet to the 24-hour room service—especially considering the capacity of the ships” (http://www.expedia.com/daily/cruise/lines/cl10.asp?rfrr=-26926). Royal Caribbean has received kudos for offering free equipment rental for use in its sporting facilities.
The rivalry between these two cruise lines is intense, and has largely driven the cutting edge developments in their ships and services. One is continually trying to upstage the other with announcements of new vessels being developed or put into commission that are the largest known. This battle to be have biggest ships has thus far been won by Royal Caribbean. "One of Royal Caribbean's best tricks has been to repeatedly announce, build and sail the biggest cruise ship in the world. In fact, they relish announcing such a new ship will be built usually the same week as Carnival announces it has just launched its biggest vessel ever. For instance, at almost exactly the same time Carnival floated out the first post 100,000-ton cruise ship ever, Royal Caribbean trounced the publicity by announcing they would build one of nearly 140,000 tons." (http://cruisemates.com/articles/reviews/rci/index.cfm).
The ability of Royal Caribbean to maintain its competitive edge as far as the size of its vessels has enabled it to be the leading carrier by volume of passengers. This dominant market position comes despite Carnival's claim to the most cruise ships afloat. Carnival Cruise Line's parent company, Carnival Corp., when accounting for all of its subsidiaries, "carries one in four passengers today on no fewer than 79 ships" (http://cruisemates.com/articles/reviews/carnival/index.cfm). Obviously, the two companies are the dominant players that set the tone for the entire industry, and might be likened to Coca Cola and Pepsi in the beverage industry, or MacDonald's and Burger King in the fast food industry.
In terms of wide appeal to various interests, Carnival arguably wins. According to Cruisemates.com, "it is hard to compete with Carnival's ability to establish and embellish a simple concept; build fun ships with good food, and make sure the staff understands the concept. Royal Caribbean may have many more things to do onboard, but Carnival may be arguably 'more fun' based solely upon their attitude. Where Royal Caribbean ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Cruise Industry
A high number of small players in the fragmented industry mean that each player competes for every niche in such as a market. In a consolidated industry, the major players such as Carnival Cruise Lines, in the market usually share all the resources themselves and make decisions and agreements.
15 Pages(3750 words)Essay
Carnival Cruise Lines
The terms & conditions of Passage Contract Ticket specify: in No. 3 (a) that acceptance of ticket is deemed agreement to the terms and conditions thereon; and in No. 8 signifying agreement between passenger and Carrier that all disputes arising from the contract ticket shall be exclusively litigated before a court in Florida.
3 Pages(750 words)Case Study
Cruise industry in India
The emerging trends like the rise in the standard of living, Modern lifestyle, enhanced economic standards, competitive work culture and the revelation of internet based technology in tourism and travel has made the planning vacation easier.
4 Pages(1000 words)Essay
Rio Carnival
As Riggio (2004) suggests, "carnival, which is celebrated as a profane event, can thus be likened to a farewell to the pleasures of the flesh. The economic and social impact of Carnival should be considered in the light of its Nineteenth Century roots and the religious context that is more or less still present.
9 Pages(2250 words)Essay
Memo to Passengers on Spree Cruise Lines
After a thorough deliberation with Captain Galati, Engr. Ferguson, Cruise Director Ned, and the management people of Spree Cruise Lines, we expect our arrival into Cozumel to be delayed from Tuesday at 9:30 am, to same day at 4:00 pm.
1 Pages(250 words)Essay
Cruise ship business
Cruise industry analysts reveal that the industry market capacity has been used up to 70% with a further 5% increase expected to be seen in 2015 (Tony, 2011). Such figures indicate that there is major potential to venture in this field. With its
2 Pages(500 words)Essay
Cruise Line Industry
Also included are demographics showing the market that Carnival targets, strengths, weaknesses and today’s threats. Finally, where does Carnival stand in
6 Pages(1500 words)Essay
Why Cruise, why cruise line is used
This paper explores why cruise ship to targeted audience is beneficial for them. Unlike in the past when sea voyages were inclusive experiences, current day cruise lines have tailored
2 Pages(500 words)Essay
Carnival
Bakhtin presented a very clear idealistic image of carnival where everything could happen to illustrate life and celebrate the presence of body. This rather raises the question regarding carnival as a significant part of
6 Pages(1500 words)Essay
Carnival and Royal Caribbean Cruises
It is the ‘how’ in which an organization will be able to position itself within a market as per the resources that the company has at its disposal. Royal Caribbean Cruises Ltd and Carnival Corporation understand this concept too well as they both work in the cruise
1 Pages(250 words)Essay
Let us find you another Essay on topic Cruise lines Carnival vs Royal Carribean for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us