We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Carnival Cruise - Case Study Example

Comments (0)
As a brief backgrounder, Carnival Cruises is the #1 cruise line operator in the world, with roughly 12 cruise lines and 85 ships under its corporate umbrella. It is estimated that as of 2008 they are servicing over 7 million passengers around the world.1. In the global cruise line segment, its main competitors include Royal Caribbean International and Star Cruises…
Download full paper

Extract of sample
Carnival Cruise

Download file to see previous pages... The company currently has 21 ships in active service, with one more under construction. On a trivial note, all of their ships have names ending in "of the Seas". The company also operates the well-known Celebrity Cruises line, Pullmantur Cruises, and Azamara Cruises among others.
They are famous for building the largest cruise ships in the world, highlighted by their Freedom and upcoming Genesis class of ships. The Freedom of the Seas is currently the world's largest cruise ship in operation, accommodating over 4,300 passengers and 1,300 crew.
Royal Caribbean offers a comprehensive line of activities which augment the entire cruise experience. These include rock climbing, ice-skating shows, and a specially built "Flowrider", a wave simulator where one can learn to surf. There is also an on-board casino, several bars and lounges, a 400-foot mall, and even scuba diving to boot.
A sample itinerary for a trip to the Caribbean would include climbing Jamaica's Dunn's River Falls, mountain biking in Costa Rica's rain forests, snorkeling with stingrays, horseback riding on the beaches of St. Thomas, diving 800 feet below see level to a research submarine, exploring the Hato Caves in Curacao, and exploring Mayan ruins.
The company's biggest strength is that it has a tremendous marketing arm, and it is very effective in leveraging off the publicity it gains with its high-profile cruise ships. Even the construction of "Freedom of the Seas" was featured on the Discovery Channel. This attests to their very effective strategies in increasing overall market share through word of mouth and mass media.
The cruise's main weakness is that if you are a person who likes privacy, it is not exactly the best choice. Its cruise ships are the largest in the world, and it is teeming with people. If one would like a nice, relaxing time by the pool, this is most likely a remote possibility as many others would most likely be doing the same.
Its clientele and target market include upper middle to high net worth individuals. It is considered very expensive by some quarters. Their clientele has an average age of 42, 7 years younger than the industry average.
Another major player in the cruise ship industry is Star Cruises. It is the third-largest cruise line in the world behind Carnival Cruises and Royal Caribbean. It dominates the Asia-Pacific Market with a combined fleet of 22 ships and over 35,000 berths, and is credited as the primary catalyst for the industry in the region.
The cruise line was founded in 1993 under the Genting Group of Malaysia, with its corporate headquarters in Hong Kong.
In 2000 it acquired Norwegian Cruise Line, and became the first global cruise line in the process
It had a net revenue of $337 million in 2007, up 15.4 % from the previous year
Activities onboard include a multi-million dollar production show, superstar musicians for entertainment, and a murder mystery game. For further entertainment and leisure there is also a golf driving range, a jet current exercise pool, a basketball court, a wine shop, a card room, and ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
Carnival Cruise Lines
The terms & conditions of Passage Contract Ticket specify: in No. 3 (a) that acceptance of ticket is deemed agreement to the terms and conditions thereon; and in No. 8 signifying agreement between passenger and Carrier that all disputes arising from the contract ticket shall be exclusively litigated before a court in Florida.
3 Pages(750 words)Case Study
Service Operations Management - Celebrity Cruises Case Study
Celebrity Cruises provides for an upscale experience at reasonable prices with additional propositions of connection, enrichment and rejuvenation. However, given the highly competitive nature of the cruise shipping line industry, the marketing strategy employed by celebrity Cruises is, at best, indistinct since it finds it difficult to find ways of creating and maintaining customer loyalty while also working towards increasing revenues.
4 Pages(1000 words)Case Study
Carnival Cruise Line, The Fun Ship
The first of these is the fact that such a stance necessarily champions of value over luxury all stop whereas choices must continually be made by the consumer with regards to which product or service they will choose, it is a somewhat dangerous stance for Carnival Cruise Lines to champion low-cost as their primary method of integrating with the consumer.
4 Pages(1000 words)Assignment
Developing Hospitality Tourism
Cruise Tourism has become a popular global leisure activity. In 2004, there were over 63 million international cruise tourist arrivals. Founded by cruise visionary Ted Arison in 1972, Carnival Cruise Lines had a very rocky start when its first ship, the former ocean liner Mardi Gras, ran aground off Miami on its maiden voyage.
12 Pages(3000 words)Case Study
Norwegian Cruise Lines
This may be possible through productivity measurement procedures such as single factor productivity measure and multifactor productivity measure. Single factor means a measure of the output along with the single source of input and in case of multifactor, a
5 Pages(1250 words)Case Study
Case Study
These accidents have raised concern over the safety of cruise ships with some passengers opting out of the luxurious trips. After the accident involving the Triumph Cruise Ship, the company has embarked on advertisements and emergency upgrades that will help
1 Pages(250 words)Case Study
SWOT Analysis of Carnival Corporation: Acquiring Princess Cruise Line (2002)
It also owns its own hotels and transportation coaches in areas such as Alaska which saves on expenditure and is another source of income to the corporation. It has a market share of 32% in the cruise industry which puts it in the leading position. When
3 Pages(750 words)Case Study
Carnival Cruise Lines
However according to Enz (2010), with time as the industry continues to grow, these firms also develop in their structures and general operations. The firms then develop to large
3 Pages(750 words)Case Study
Carnival Cruise - Case 16
These forces drive the competition as well as the returns to a perfect level. This ensures that no single company in an industry realizes supernormal returns. Therefore, a form of balance is achieved as a result of the
4 Pages(1000 words)Case Study
Cruise ship tourism

The author states that the consolidated industries have marketing communication systems that are articulated to promote the entertainment architecture of the ships. To reinforce the essence of fun in Carnival, the cruise industry has adopted marketing strategy in order to become more competitive than the fragmented industries.

3 Pages(750 words)Case Study
Let us find you another Case Study on topic Carnival Cruise for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us