StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Carnival Cruise - Case Study Example

Comments (0) Cite this document
Summary
As a brief backgrounder, Carnival Cruises is the #1 cruise line operator in the world, with roughly 12 cruise lines and 85 ships under its corporate umbrella. It is estimated that as of 2008 they are servicing over 7 million passengers around the world.1. In the global cruise line segment, its main competitors include Royal Caribbean International and Star Cruises…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.1% of users find it useful
Carnival Cruise
Read TextPreview

Extract of sample "Carnival Cruise"

Download file to see previous pages The company currently has 21 ships in active service, with one more under construction. On a trivial note, all of their ships have names ending in "of the Seas". The company also operates the well-known Celebrity Cruises line, Pullmantur Cruises, and Azamara Cruises among others.
They are famous for building the largest cruise ships in the world, highlighted by their Freedom and upcoming Genesis class of ships. The Freedom of the Seas is currently the world's largest cruise ship in operation, accommodating over 4,300 passengers and 1,300 crew.
Royal Caribbean offers a comprehensive line of activities which augment the entire cruise experience. These include rock climbing, ice-skating shows, and a specially built "Flowrider", a wave simulator where one can learn to surf. There is also an on-board casino, several bars and lounges, a 400-foot mall, and even scuba diving to boot.
A sample itinerary for a trip to the Caribbean would include climbing Jamaica's Dunn's River Falls, mountain biking in Costa Rica's rain forests, snorkeling with stingrays, horseback riding on the beaches of St. Thomas, diving 800 feet below see level to a research submarine, exploring the Hato Caves in Curacao, and exploring Mayan ruins.
The company's biggest strength is that it has a tremendous marketing arm, and it is very effective in leveraging off the publicity it gains with its high-profile cruise ships. Even the construction of "Freedom of the Seas" was featured on the Discovery Channel. This attests to their very effective strategies in increasing overall market share through word of mouth and mass media.
The cruise's main weakness is that if you are a person who likes privacy, it is not exactly the best choice. Its cruise ships are the largest in the world, and it is teeming with people. If one would like a nice, relaxing time by the pool, this is most likely a remote possibility as many others would most likely be doing the same.
Its clientele and target market include upper middle to high net worth individuals. It is considered very expensive by some quarters. Their clientele has an average age of 42, 7 years younger than the industry average.
Another major player in the cruise ship industry is Star Cruises. It is the third-largest cruise line in the world behind Carnival Cruises and Royal Caribbean. It dominates the Asia-Pacific Market with a combined fleet of 22 ships and over 35,000 berths, and is credited as the primary catalyst for the industry in the region.
The cruise line was founded in 1993 under the Genting Group of Malaysia, with its corporate headquarters in Hong Kong.
In 2000 it acquired Norwegian Cruise Line, and became the first global cruise line in the process
It had a net revenue of $337 million in 2007, up 15.4 % from the previous year
Activities onboard include a multi-million dollar production show, superstar musicians for entertainment, and a murder mystery game. For further entertainment and leisure there is also a golf driving range, a jet current exercise pool, a basketball court, a wine shop, a card room, and ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Carnival Cruise Case Study Example | Topics and Well Written Essays - 1000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1506487-carnival-cruise
(Carnival Cruise Case Study Example | Topics and Well Written Essays - 1000 Words)
https://studentshare.org/miscellaneous/1506487-carnival-cruise.
“Carnival Cruise Case Study Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1506487-carnival-cruise.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Carnival Cruise

Vacation with Carnival Cruise Lines to the Western Caribbean

...?Cruising the Western Caribbean: Jamaica, Grand Cayman, and Cozumel Taking a cruise is a wonderful way to get to several destinations in a short time, for one price. Instead of having to plan separate vacations to each island or destination, cruise packages offer multiple destinations in one area, such as the Western Caribbean package offered by the Carnival Cruise Line. As an added bonus, while traveling on the cruise, there are always things to do aboard ship, thereby eliminated the (sometimes) boring in-between travel time between destinations, alongside the fact that most of everything is usually included in the cruise package while aboard ship (though it is always advisable to check with not only a travel agent, but with the cruise...
20 Pages(5000 words)Research Paper

Carnival Cruise Lines

...and was injured. The spouses filed suit, alleging negligence against the ship’s owners, Carnival Cruise Lines, and its employees. The action was filed in the U.S. District Court for Washington’s Western District. Carnival contended that the proper forum for the resolution of the dispute is in Florida, on the basis of the terms and conditions of the Passenger Contract Ticket. The Appellate Court had ruled in favour of the Shutes, for which reason Carnival elevated the case on a question of law. 4. Conclusion – The Court ruled that the forum selection clause is enforceable. The Court based its analysis on the standards applied in the Bremen case, noting that the Shutes...
3 Pages(750 words)Case Study

Carnival Cruise Line, The Fun Ship

...the current economy, oftentimes when people go on vacation luxury and immunity are some of the first things that they seek to ensure our present. Although there is nothing wrong with seeking to make Carnival Cruise Lines the Walmart of cruise lines, publicly stating such an approach is likely have a negative impact on sales and further foster negative images within the consumer. Anytime one seeks to engage with the given firm as a means of determining its overall strength within the market, it is necessary to perform what is known as a SWOT analysis. Such a SWOT analysis is merely shorthand for analyzing the strengths, weaknesses, opportunities, and threats the present themselves to...
4 Pages(1000 words)Assignment

Cruise lines Carnival vs Royal Carribean

...Carnival and Royal Caribbean are the top two cruise lines, and each has its own distinct attributes that make it uniquely appealing to its base. Carnival was founded in the early 1970s, while Royal Caribbean was established in 1969. They have grown to become the leading competitors in the pleasure cruise market. According to a review of the two carriers on Cruisemates.com, "it is the ongoing rivalry between the two lines that is largely responsible for bringing about the modern age of mass market cruising as we know it today" (http://cruisemates.com/articles/reviews/rci/index.cfm). Carnival's reputation has evolved from being associated with the young party crowd to being the "Fun Ships" with a less formal ambience and greatly improved...
3 Pages(750 words)Essay

Operations Management - Cruise Inc

...Operations Management - Cruise Inc. Table of Contents Table of Contents 1 Question 1: 2 Question 2: 3 Question 3: 4 Question 4: 5 6 Question 5: 6 Question 6: 7 References 8 Question 1: How would you measure productivity at NCL? Is productivity measurement important to NCL? Be very specific with your response. Try to determine the implications of any productivity measure that you propose. The insight of the Norwegian Cruise Line’s Pearl gives a great understanding of the massive $30 billion cruise industry. Almost every activities of the cruise generate business for the company in any way through the intensive demand of the customers to avail the royal offering from the cruise. NCL generates revenue from every section of the cruise...
5 Pages(1250 words)Case Study

Cruise marketing

... Cruise Marketing A cruise vacation is not necessarily expensive since the actual rates will depend upon the ship you choose, particular time you cruise, cabin category, how far in advance the reservation is made and the number of cabins you book. There are cruises to fit every budget. Cruising is the best vacation value. 2. Not at all, the present day cruise ships are one-class meaning that all the ships facilities are accessible to all people. But it’s good to keep in mind that the price of a cabin is merely based on its location and size. You’ll enjoy services same as everyone else regardless of the category you book. 3. There are a number of things to do on a cruise ship that will keep you entertained throughout the trip. The list...
1 Pages(250 words)Admission/Application Essay

Strategic Management at Carnival Cruise Lines

...it is essential to use them to keep the competitive advantage. The probable strategy to attract new customers is widely discussed by the Carnival’s managers. One of the most important things is to make the customers loyal. The one possible way is to use customers’ relationship management. CRM strategy has been already applied but due to the rather neglecting attitude towards information technologies, the strategy was not applied successfully. CRM strategy can help Carnival attract new customers and gather important data about them (Kwortnik). Works Cited Kwortnik, Robert J. (2010), “The Fun Ship Experience at Carnival Cruise Lines,” in Cathy Enz, Hospitality Strategic Management Concepts and Cases, 2nd Ed., Hoboken, NJ: Wiley,...
1 Pages(250 words)Case Study

Carnival

...Carnival of Carnival Carnivalesque is a concept that is directly associated with the theory of Bakhtin presented in “Rabelais and his Word”. Bakhtin explained that culture has been managed or controlled by authorities and church mainly in the medieval time. However, with time, culture became a surrogated element for generally accepted activity of humor. Bakhtin presented a very clear idealistic image of carnival where everything could happen to illustrate life and celebrate the presence of body. This rather raises the question regarding carnival as a significant part of modern life. This paper aims to discuss the statement of Bakhtin stating that carnival has undergone a great deal of transition from medieval time to romanticism...
6 Pages(1500 words)Essay

Carnival and Royal Caribbean Cruises

...Carnival and Royal Carribean cruises The strategic position of Carnival and Royal Carribean cruises Most businesses develop strategies that focus on achieving the organizational goals. In essence, strategic position refers to the concept in which an organization determines how to effectively compete and serve their customers within the market they operate in (Cunningham & Harney, 2012). It is the ‘how’ in which an organization will be able to position itself within a market as per the resources that the company has at its disposal. Royal Caribbean Cruises Ltd and Carnival Corporation understand this concept too well as they both work in the cruise industry and have been successful at achieving competitive advantage over their rivals...
1 Pages(250 words)Essay

Carnival Cruise - Case 16

...Carnival Cruise - Case 16 Carnival Cruise - Case 16 In any business industry, competition is a healthy aspect that keeps the industry balanced and running in the most appropriate manner. All businesses undertake various forms of research so as to gain a competitive edge within their respective industries. Competition, in any industry, is the key reason behind the competitive forces. These forces drive the competition as well as the returns to a perfect level. This ensures that no single company in an industry realizes supernormal returns. Therefore, a form of balance is achieved as a result of the competitive forces. These forces include threats from new entrants in to the market, bargaining powers of the customers or the buyers, threats...
4 Pages(1000 words)Case Study

Cruise ship tourism

...Cruise ship tourism Question 1 The consolidated industries like the cruise industry are more competitive than fragmented industries because the cruise industry has the ability to build new ships that have neon lighting and bright colors that have never been witnessed in the fragmented industry before. Carnival pursued ships in the cruise industry as part of a market-development strategy (Pride & Ferrell, 2014). The consolidated industries also have marketing communication systems that are articulated to promote the entertainment architecture of the ships. To reinforce the essence of fun in Carnival, the cruise industry has adopted marketing strategy in order to become more competitive than the fragmented industries. The cruise...
3 Pages(750 words)Case Study

Carnival Corporation

However, there has been a decline in the overall cash inflow during the year 2008. This is due to the increase in the total operating cost. The operating cost for the year 2008 was 61.71%, whereas for the year 2007 the operating cost was maintained at 58.52%. The increased fuel cost has resulted in an increase in operating expenses. The fuel cost was 14.36% of the total operating expenses for the year 2007, but the fuel cost increased to 19.62% of the operating expenses for the year 2008 resulting in higher operating expenses for the period. From the cash and cash equivalents at the end of the year 2007 of $ 943 million, the net cash and cash equivalents at the end of the year 2008 have come down by 31.07% to $ 650 million. Theref...
6 Pages(1500 words)Case Study

Cruise Lines Business Strategies

...). Ownership Most cruise lines are owned by American and European businessmen. However, in recent days, operators from Japan have joined the fray especially since the Mitsubishi Heavy Industries has established itself as one of the renowned ship construction yards. The main shipping lines are found in the US, Greece, Russia, Italy, the UK, France, Germany, Spain, Finland, Cyprus, Israel; and lately Japan and Malaysia (Shawker, & Sehlinger, 2001). Geographical Reach Fig 1. Major Holyday Cruise Destinations of the World Courtesy of mapsoftheworld.com Most of the ship owners are also involved in the transport business. However, there are a few like the US based Carnival and the UK based Cunard cruise lines who only specialize...
16 Pages(4000 words)Research Paper

Management of the Cruise Industry

...Part 1 Who are the major players in the North American cruise industry? Carnival, P&O Princess, Star Cruises Group and the Royal Caribbean Cruises are the leading players in the North American cruise industry, where in the year 2002, the Star Cruises Group accounted for 69 percent of the total passenger capacity. Currently, P &O Princess has been taken over by the Carnival, which reached over 79% of the total capacity in 2006. By the end of 2010, the top three main players had increased their total capacity to 81 percent. Later, MSC Cruises emerged as the fourth key player in the year 2010, hence cutting down the top three main player’s share. Allure Cruise Line is a small North American Cruise line that currently has only three ships...
6 Pages(1500 words)Case Study

Strengths and Weaknesses of Carnival Cruise Lines

... below 50 percent. Nearly 50 million Americans have expressed their intention of cruising in the next coming years. The cruise industry has experienced high product diversification and additional value-added services such as new cruise ship designs and new leisure activities that enhance the industry profitability (Applegate, Kwortni and Piccoli 5). SWOT analysis Strengths Carnival cruise lines is one of the largest cruise operators and has a well recognized brand image in the operation of cruises in the niche market both in contemporary and luxury cruises. Carnival cruise lines has more than 12 cruise lines and more than 75 ships that cover adequately serve the four North American market segments. Dominant market share One...
6 Pages(1500 words)Case Study

Carnival Corporation and PLC Business Practices

...of the study will include the company’s investment in foreign markets. Keywords: Carnival Corporation & PLC, SWOT analysis, business practices, Marketing strategies Carnival Corporation & PLC Business Practices Introduction An American, Ted Arison, founded Carnival Corporation & PLC in 1972, which is a British American cruise company, but its operations headquarters are in Doral, Florida, in the United States while sales management headquarters are located in Southampton, Hampshire, England. He started the business empire as a transportation company and named it Carnival Cruise Lines. It started growing due to the new markets and...
16 Pages(4000 words)Case Study

B&B Cruise Inn

... Introduction Puerto Rico is territory of United States. It is a very beautiful island having 100miles length and 35 miles breadth. This island is surrounded by many small islands. Huge number of people resides in this island and its surrounding island. The pleasant climate and scenic beauty of this place attracts many travelers and tourist. Therefore tourism and hotel business is very popular here. I have made a plan to open a business of Cruise Inn in Puerto Rico. I will name my Cruise Inn as B&B Cruise Inn. This Cruise Inn will be designed to entertain friend and family owned stay. The location of this inn will be near the port Puerto Rico. In this assignment paper I have mentioned and discussed different issues and factors...
8 Pages(2000 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Case Study on topic Carnival Cruise for FREE!

Contact Us