We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Objectives of an organizations public relations department - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Objectives of an organizations public relations department"
The predominant objective of an organization's public relations department is to create and sustain a positive image within the public. Thus, public relations serve as an interface between the organizations and the general public. the positive image of the organization is enhanced and upheld by the company by ensuring that the successes and achievements of the company are highlighted, the effects of the failures and shortcomings of the same are understated and additionally the various activities of the company are made public as well as and when required.
Download full paper
Polish This Essay
Objectives of an organizations public relations department
Read TextPreview

Extract of essay "Objectives of an organizations public relations department"

Download file "Objectives of an organizations public relations department" to see previous pages... The first recognized and agreed upon definition of public relations was given by Edward Bernays who said that public relations was a management function that studies and records public attributes, lays down policies, strategies and procedures with a view to the aspirations of the organization, which is implemented by the setting into motion a sequence of actions capable of achieving a positive public perception and acceptance.
Let us write or edit the essay on your topic "Objectives of an organizations public relations department" with a personal 20% discount.. Try it now
One of the major tasks of any public relations wings of modern organizations is to maintain up-to-date information on the public opinion. This is usually achieved by the public relations wing by way of surveys and opinion polls that obtain responses in the form of various questions that aim at understanding the public perception towards a particular entity of interest to the company. In the modern age, such information is often conducted on a global scale and the information is routed and collected using various technologies of the day such as through the Internet and through satellite means (Paul Baines, John Egan, 2004).

In fact, the Internet has evolved as the single largest medium for understanding public perception by most public relations establishments. In addition to the simplicity involved in conducting online polls, the speed and efficiency with which the obtained information can be processed and viewed for required results has resulted in a rapid rise in the use of cyberspace for most public relations initiatives. Apart from these two approaches, public relations also cover the aspect of popularizing any product or service of the organization by introducing them and their inherent capabilities and functionalities to the customer. This is done by using phone based campaigns, advertising and online promotion. The public relations society of America had the following to comment on the utilities of public relations (Jane Johnston, Clara Zawawi, 2004):

"Examples of the knowledge that may be required in the professional practice of public relations include communication arts, psychology, social psychology, sociology, political science, economics, and the principles of management and ethics. Technical knowledge and skills are required for opinion research, public issues analysis, media relations, direct mail, institutional advertising, publications, film/video productions, special events, speeches, and presentations."

Thus, from the above definition, it can be well understood that operating under public relations requires the individual to possess certain skills that cover many domains from management to technical knowledge to psychology. Public relations are so vital to the prospects o a company and its vision, more so for the ones that are constantly under the public eye, so much so that any company would have a certain ...Download file "Objectives of an organizations public relations department" to see next pagesRead More
Cite this document "Objectives of an organizations public relations department"
  • APA
  • MLA
(“Objectives of an organizations public relations department Essay”, n.d.)
Objectives of an organizations public relations department Essay. Retrieved from https://studentshare.org/miscellaneous/1515158-objectives-of-an-organizations-public-relations-department
(Objectives of an Organizations Public Relations Department Essay)
Objectives of an Organizations Public Relations Department Essay. https://studentshare.org/miscellaneous/1515158-objectives-of-an-organizations-public-relations-department.
“Objectives of an Organizations Public Relations Department Essay”, n.d. https://studentshare.org/miscellaneous/1515158-objectives-of-an-organizations-public-relations-department.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Objectives of an organizations public relations department"
Public Relations Theory
Black spots are national tragedies in different countries leading to unnecessary loss of lives. This is caused by government neglect or inadequate funding of such black spot projects. Several issues make underfunding of dangerous areas in South Australia a media issue. Minimal participation of the media in highlighting casualties has resulted to lack of awareness.
7 Pages(1750 words)Essay
Public Relations
There has been considerable pressure observed in the non-profit sector in the recent years for developing PR as one of the core competencies. Many NPOs have already been engaged in performing PR at different occasions. However, these NPOs have been criticized to completely embrace the practice of PR.
13 Pages(3250 words)Essay
Public Relations
This study is comprised of a case study of Cafe Royal. Cafe Royal has a rich history of success and image, but suffered a relatively short period of decline and possibly suffered some damage to its public image. The hotel closed for four years from 2008 to 2012 and reopened under new ownership and adopted an aggressive public relations campaign to introduce the newly opened hotel.
28 Pages(7000 words)Essay
Public Relations in Business
One of the earliest definitions of PR was coined by Edward Bernays. According to him, "Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance.
16 Pages(4000 words)Essay
Marketing *public relations
Marketing and advertising has become an investment because of the profitable results that are likely to emerge upon implementation of such strategies (Goldberg, 1992). Moreover,
12 Pages(3000 words)Essay
Public Relations
According to the Public Relations Society of America (PRSA), “Public relations help our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring
4 Pages(1000 words)Essay
Public Relations Consultancies
pular belief, a consultancy is not necessarily an agency whereby for instance, a management consultancy is not the same as a management agency in that the former offers a whole range of services that deal with consultancy while the latter works on a commission for the employees.
10 Pages(2500 words)Essay
Public Relations Consultancies
Typically, management consultancy is not the same as management agency in that the former involve helping organizations improve in terms of their performance and operates by analyzing the existing problems as well as developing improving improvement plans,
8 Pages(2000 words)Essay
CSR is just public relations
The standards body defines an organizations terms and concepts related to social responsibility. In the contemporary era ethical practices are regarded as the most important concept behind the success of a business.
8 Pages(2000 words)Essay
Evolution of Public relations
Applied public relation provides companies an opportunity to analyze and observe how businesses interact with the key influencers and groups. The organization needs to embrace public relations to maintain and develop relationships (McKee & Lamb, 2009). It offers valuable insights on the contemporary organizations conduct their businesses.
10 Pages(2500 words)Essay
Let us find you another Essay on topic Objectives of an organizations public relations department for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us