We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Barco Projections Systems Strategic Marketing - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Barco Projections Systems Strategic Marketing"
When it came to manufacturing projectors in the mid-to-late 1980's, Barco Projections Systems (BPS) seemed to be secure in its position on the top of the niche market for high resolution units. Known for its commitment to research and development (R&D), as well as overall quality, BPS had intentionally placed itself high within the market by supplying superior products that had the best electronic components of all competitors…
Download full paper
Polish This Essay
Barco Projections Systems Strategic Marketing
Read TextPreview

Extract of essay "Barco Projections Systems Strategic Marketing"

Download file "Barco Projections Systems Strategic Marketing" to see previous pages... Naturally, as one progressed from the lowest resolution to the highest, the price increased significantly. BPS had chosen to focus on the top-of-the-line markets where its commitment to R&D would give it a major competitive edge. Sony shocked the management of BPS, as well as the rest of the industry,
Let us write or edit the essay on your topic "Barco Projections Systems Strategic Marketing" with a personal 20% discount.. Try it now
in 1989 when it unveiled its newest projector at the Siggraph trade show in Boston. By introducing a product that was both technologically superior as well as less expensive than the current units available, Sony demonstrated that its expectations of future market demand was different from everyone else. What the industry saw at that trade show was a projector which offered superior performance at a price not previously available. (2002: 10) Sony had obviously decided that the graphics segment of the market held the most potential for profitability and the least direct competition.
BPS anticipated increased competition in the data segment of the market. ...
Accordingly, BPS was positioning itself to introduce a competitive new projector targeted to that same market in 1989. Its plans for delivering a better graphics-compatible product were scheduled for the latter part of 1990 because the expectation was that Sony would be focusing on the data segment, not graphics. (2002: 10, 12) In this expectancy, unfortunately, they were sadly mistaken.
Sony had clearly decided that the high-end graphics market segment was ripe for exploitation. The reason for this is likely due to Sony's perception that it could successfully drive the industry using its strong manufacturing base. In broadening the market by offering superior technology at lower prices, Sony would be forcing the other manufacturers into a price war. This was a battle that BPS could not afford to fight. (2002: 12) Further, if Sony could catch its competition off guard, no one would be able to respond with a competitive product before Sony had seized a sizeable advantage in terms of market share and brand recognition. Sony rejected the BPS vision of the market because Sony saw an opportunity in the high end of the major market segments and moved to get there before anyone else.

The threat of the Sony 1270
There is no doubt that Sony's new projector was a major threat to the other manufacturers. Within any market, it is vital that a producer provide a superior product. When that product can deliver higher performance at a lower price, it is well on its way to capturing market share. If the manufacturer can then provide sustained delivery to pre-release orders and post-release customers alike, they should rightfully expect to see the positive impact on their bottom line. From BPS' perspective, imagine ...Download file "Barco Projections Systems Strategic Marketing" to see next pagesRead More
Cite this document "Barco Projections Systems Strategic Marketing"
  • APA
  • MLA
  • CHICAGO
(“Barco Projections Systems Strategic Marketing Essay”, n.d.)
Barco Projections Systems Strategic Marketing Essay. Retrieved from https://studentshare.org/miscellaneous/1513599-barco-projections-systems-strategic-marketing
(Barco Projections Systems Strategic Marketing Essay)
Barco Projections Systems Strategic Marketing Essay. https://studentshare.org/miscellaneous/1513599-barco-projections-systems-strategic-marketing.
“Barco Projections Systems Strategic Marketing Essay”, n.d. https://studentshare.org/miscellaneous/1513599-barco-projections-systems-strategic-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Barco Projections Systems Strategic Marketing"
Strategic Marketing
This paper discusses some of the problems that might be encountered by logistics, in the distribution and supply chain management and how the internet does influences trends in the marketing channels. The paper also talks about to what extent are these segments measurable, accessible, substantial, differential and actionable.
13 Pages(3250 words)Essay
Strategic Marketing
Marketing is a good entrepreneurship tool in a sales company. The marketing concept of building an organization around the profitable satisfaction of customer needs has helped firms to achieve success in high-growth, moderately competitive markets. A comprehensive industry analysis requires a small business owner to take an objective view of the underlying forces, attractiveness, and success factors that determine the structure of the industry.
4 Pages(1000 words)Essay
STRATEGIC MARKETING
Strategic marketing is one of the tools that a company can use to achieve its long term and short term objectives. Being a technology firm, BT Tech marketing strategy is very important as it determines how the market receives the company’s products. The company has been involved in various marketing programs aimed at improving the accessibility of its products in the mass market.
6 Pages(1500 words)Essay
Strategic Marketing
In recent years, the management theories have changed significantly as management styles have been improving constantly. Increasing competition and expanding market exposure are the major reasons behind such notable improvements. The post-modern business organisations have realized the importance of long term success for achieving competitive advantages.
8 Pages(2000 words)Essay
Three Named Map Projections
GIS Essay – Three Named Map Projections Student Name Course Title Instructor Name Date Essay Topic Compare and contrast 3 different named map projections to illustrate how they differ in representation earth's surface and their purpose in Cartography. Introduction A map can be defined as a document representing an area visually.
5 Pages(1250 words)Assignment
Barco Projection Systems
However, it was also capable of connecting to TVs, VCRs and lately to the computers retrieving data and graphics and screening on the wall. Since the evolution of first projector, BPS has designed and launched various products which are the enhancement of previous versions.
4 Pages(1000 words)Case Study
Strategic Marketing
Making untested strategic decisions can lessen the chance of an organization benefitting from such decisions. The thing that makes a strategic marketing proposal different from a more premeditated plan of marketing communications is the emphasis on combining overall consumer situations with the organization’s general direction.
3 Pages(750 words)Essay
Projections of Body Shop

The author states that the Body Shop has been listed on the London Stock Exchange for 20 years and finally it was taken over by a cosmetic giant from France, L’Oreal, in March 2006. Despite this huge change in ownership, “Anita Roddick’s baby” will retain its existing identity and values and operate independently within the L’Oréal group.

7 Pages(1750 words)Essay
Strategic Marketing
It also helps in the analysis of specific strategies so as to meet customers’ demand (Wiley, n.d.). A strategy, on the other hand is referred to the plan that integrates the major objectives, decisions,
6 Pages(1500 words)Essay
Financial Projections
Budgets and expenditures are developed in the light of marketing expenditures and budgets required. Moreover, sales and revenue targets that are assigned to particular operations teams are also
1 Pages(250 words)Essay
Let us find you another Essay on topic Barco Projections Systems Strategic Marketing for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us