StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

The Success of Amazon - Essay Example

Cite this document
Summary
This essay "The Success of Amazon" focuses on Amazon.com which has become one of the biggest online retailers of the world. Amazon was a small company that used to sell books on the Internet. They were able to become one of the biggest online retailers…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95% of users find it useful
The Success of Amazon
Read Text Preview

Extract of sample "The Success of Amazon"

         Amazon.com has become one of the biggest online retailers in the world. Amazon was a small company that used to sell books on the Internet. Slowly with precision planning and goal-oriented strategies they were able to become one of the biggest online retailers. One of the important strategies to study is the feasibility study.  A feasibility study is an important phase in the development process. It enables the developer to have an assessment of the product being developed. It refers to the feasibility study of the product in terms of outcomes of the product, operational use, and technical support required for implementing it.

         The feasibility study should be performed on the basis of various criteria and parameters. The various feasibility studies are (1) Economic Feasibility,  (2) Operational Feasibility, and (3) Technical Feasibility.

         Their strategies include low prices and free shipment. This factor played an important role in the long-term development of the company. The cheaper prices of goods with high quality and further free shipment attracted many. Another factor is customer service. The customer plays an important role in the development of the company because it is the customer who uses the product that was developed by the companies and Amazon’s services were good at it.

         To stay and hold the position in the present competitive market Amazon has planned to expand its business outside the US like Eastern Europe and Far East Asia.  Amazon is encouraging other companies to advertise their product on their website. A study has shown that Amazon would make more profit in diversifying than expanding.

         TOWA matrix (Threats-Opportunities-Weaknesses-Strengths) has been used to develop feasible alternative strategies. The matrix consists of four quadrants. They are (1) using strengths to overcome weaknesses,

(2) Using strengths to overcome threats, (3) overcoming weaknesses to take advantage of opportunities, and (4) overcoming weaknesses to address threats.

         The first quadrant concentrates on possible strength-opportunity strategies. Important factors are to hire highly skilled workers, wide brand recognition, customer satisfaction, effectively and efficiently raising capital resources, etc.

         The second quadrant concentrates on possible strength-threat strategies. Important threats that have to be overcome are changing government regulations, seasonal shopping, and competition from eBay and Wal-Mart, protecting business and customer information, currency exchange, etc.

         The third and Fourth quadrants concentrate on the Possible Weakness-Opportunity Strategies and Possible Weakness-Threat Strategy. The third quadrant looks at reviewing products, developing standards up to customer satisfaction, etc. The fourth quadrant looks at implementing backup systems, implementing policies to protect and avoid security risks.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Amazon Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1512268-amazon
(Amazon Essay Example | Topics and Well Written Essays - 750 Words)
https://studentshare.org/miscellaneous/1512268-amazon.
“Amazon Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1512268-amazon.
  • Cited: 0 times

CHECK THESE SAMPLES OF The Success of Amazon

Comparing Two Similar Businesses: Amazon and Borders Bookshop

Comparing Two Similar Businesses: amazon and Borders Bookshop History and core business amazon.... By 1999, the company had experienced phenomenal growth that included having numerous services such as Auctions and zShops, a wide selection of products from toys to electronics to home improvement and international sites in Germany and UK (amazon.... amazon.... Both amazon and Borders bookshop began their business as book retailers, the former as a pure-play e-commerce company and the latter as a brick and mortar business....
5 Pages (1250 words) Term Paper

E-Commerce Amazon Company

Some of the functions of amazon Company include software development, warehousing, and retailing of goods.... amazon Company Name: Institution Abstract Different companies that conduct their transactions online have been established as new opportunity of online selling and purchasing has hit the market.... This paper will therefore analyze how amazon Company has used these resources in order to become one of the leading online companies.... One of these companies is amazon Company....
3 Pages (750 words) Research Paper

How Does Amazon.Com Use Their Digital

The Success of Amazon.... In other words, The Success of Amazon has been secured by focusing on the type and range of product offered to the public.... Evaluation of Amazon's strategy using the literature The Success of Amazon.... In other words, The Success of Amazon has been secured by focusing on the type and range of product offered to the public.... Being able to offer to customers a high range of choices in regard to the particular product has been a distinctive characteristic of amazon....
7 Pages (1750 words) Essay

Macro Environmental Factors-Pestle Analysis

It did try to create an online presence in 2001 after the emergence of amazon.... Although Borders group attempted to retain its original stature through franchising and establishing self-owned stores however due to excessive market competition in physical book stores and also other market players like amazon, Borders group faced aggressive competition.... Where amazon was in the market after 1995 and had a stable establishment by 2000, it was already too late for Borders group to compete with the diverse and highly personalized nature of service offered by it (Wasserman, 2012)....
9 Pages (2250 words) Case Study

E-Books in Modern Life

This paper 'E-Books in Modern Life' discusses the history of e-books, as well as the various devices where e-books are read.... It will also explore how e-books e-magazines and e-newspaper reading may become more of an internet connective or group activity.... ... ... ... Many people think that e-book has been around for just a few years....
6 Pages (1500 words) Research Paper

Amazon and eBay during Recession Period

The literature review "Amazon and eBay during Recession Period" provides a comprehensive analysis of the performance of amazon.... he case of amazon is however relatively different as the decline in the book sales on the high street stores is captured by online sellers such as Amazon.... The profitability of amazon has therefore risen even during the period of recession and it is generally believed that Amazon has successfully withstood the credit crunch....
6 Pages (1500 words) Literature review

Digital Marketing: Opportunities and Challenges

The intention of this discussion is to describe the opportunities and challenges presented by digital marketing to today's companies by using two concrete examples, amazon and American Airlines's SABRE.... The paper 'Digital Marketing: Opportunities and Challenges' looks at digital marketing, which is expected to totally transform marketing for a lot of companies for it gives marketers the opportunity to provide immediate, individualized information and services....
6 Pages (1500 words) Assignment

How Amazon Communicates Their Core Proposition and Promotional Offers

Gregg (2012) illuminates that one of the communication avenues that have contributed to The Success of Amazon is the use of Bing.... The author of the paper "How Amazon Communicates Their Core Proposition and Promotional Offers" will begin with the statement that the core propositions of amazon are price, selection, and convenience.... The clients of amazon are categorized into three facets - consumers, sellers, and developers.... Since the inception of amazon, its vision has always been consistent....
8 Pages (2000 words) Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us