E-Commerce Amazon Company - Research Paper Example

Some of the resources that are available for e-business are technology and Internet. This paper will therefore analyze how Amazon Company has used these resources in order to become one of the leading online companies. It will also analyze the products and services that the company produce or transact in order to earn its revenue. In addition it will analyze how the company reach and maintain a close relationship with its customers. Introduction With increased level of globalization, the world has experienced a great change in advertising and marketing sector.

Globalization has enabled multinationals to open different branches in various parts of the world. They have also targeted different markets in the world due to efficient flow of information and opening up of trade boundaries by the countries. As a result e-commerce has become well established in order to fill the gap between the producer and customer. Companies have taken this opportunity and become successful. One of these companies is Amazon Company. Literature review Amazon Company is an American company, which specializes with electronic commerce.

It has its headquarters in Seattle, Washington. It was started in 1994 by Jeff Bezos. At first, they started as an online Bookshop but later, they diversified their operations to other items. These included VHS tapes and software, furniture, etc. currently the company has grown to employ approximately 14500 employees worldwide all of those who have specialized in different sectors of online marketing. The company has different websites for different countries such as, United States, Germany, Spain, Japan, etc.

In 2011, the company partnered with DC comics. The main aim of the partnership was to get more digital rights to many comics (Amazon, 2012). The company has diversified its operation in order to reduce risks that are associated with online marketing. Some of the functions of Amazon Company include software development, warehousing, and retailing of goods. Some of retail goods that Amazon deal with include books, music CDs, electronics garden items sporting equipments, jewellery, scientific supplies, etc.

in 2007, Amazon went ahead to offer services that dealt with both perishable and non perishable foods. Customers needed to order and the products will be delivered in their homes either in the morning or at any specified time. In addition, Amazon provides a service referred to as Amazon prime. This is a service that involves two-day shipping on all purchases that are eligible, for a constant fee as well as shipping rates that are discounted. It also provides its customers with instant videos i.e. steaming movies and even TV shows at no extra cost.

The company also develops and sell its software to different customers who are widespread in different parts of the world. It also acts as a distributer of different products by different companies at a low cost. This is made possible by different links that the company have overseas (Amazon, 2012). Information technology and management had played a great role in helping Amazon Company to succeed. One of the greatest technologies that keep the company running is Linux-based. This technology enables Amazon Company to handle millions of back-end operations each day and about one million queries from third party sellers.

In addition, the company uses information technology to record data on consumer behaviour which enable them to analyze and