SWOT Analysis of Apple - Research Paper Example

It could not be denied that this name has assisted them in becoming better pioneers of quality product and high-end service in the field of technological developments. As noted earlier in the discussion, Apple is a well-known brand worldwide. It is undeniable that this brand has naturally grown among the other brands that introduced high-end quality to the market. As an established brand, it could be observed that Apple Computer Corporation is already a well-known name in the industry that the market would likely be able to readily trust.

(Carlton, 2000, 33) IT is also noticeable how the pioneering status of the organization was able to carry out its name in the field of global trade. Certainly, through this status, Apple has no problem penetrating any outside market besides the United States and the United Kingdom Territories. (Deutschmann, 2000, 43)From this particular fact, it could be observed that it is an essential asset of the corporation to take great concern of the fact that they were already able to establish the right kind of reputation for their carrier brand to make a great impact in the world market.

Marketing the said brand to the worldwide number of target purchasers would become much easier to handle since the reputation of the organization has already been trusted within the global market. The proof for this fact had been continuously presented through the level of sales that the corporation annually makes worldwide. The level of profit that is set for the WeaknessesOne particular mater that is serving as a weakness on the part of the business strategies adapted by Apple Corporation, as their primary asset against global competition, is that of loosing their contract with that of IBM and replacing their processor with Intel.

This particular approach to change may cause a lot of troubles on the part of the confusion of the people as to what particular brand they are supposed to trust. Of course, both Intel and IBM have their own reputations in the industry. Over the years, there are some percentage of the major customers trusting Apple Computers simply because they trust IBM as a quality producer and distributor of processors. Hence, with the sudden change of provider, some of the customers may make different decisions when it comes to purchasing the products that they are offering today.

OUTSOURCING is also one issue that may serve the Apple Corporation both the best and worst results of business. It could be noted that as the company began to outsource from China, India and Taiwan, the cost of expenses on the part of the company has decreased, giving them better chances of decreasing the rate of their products as offered to the market. However, it is also through this particular fact that some of the major clients of the organization may be lost simply upon knowing that the other parts of the gadgets distributed by the company was not made from the United States or UK.

This situation cannot be controlled simply by saying that the works from other countries where the company outsourcers its programs and hardware parts from are of high-edge quality. Some consumers could not be robbed off from their belief on the brand and manufacturer that they trust. OpportunitiesWith the growing number of technological gadgets released in the market every now and then, it could be