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PEST Analysis on Deodorant market - Essay Example

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There are so many factors that influences Deodorant market which either contribute directly or indirectly to increase or decrease their sales. This paper will analyze deodorant market using PEST analysis and it will discuss how external environmental factors influence the market.
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PEST Analysis on Deodorant market

Download file to see previous pages... This in turn influences the prices they are to be charged in the market. For example if the import duty imposed on the deodorant is high, this means they will be charged at high prices hence their demand will be low. On the other hand, if the custom taxed charged on them is low, it means that they will be charged less in the market hence they demand will be high thereby increase the sales. 1
On the other hand, economic factors greatly influence deodorant market in that during inflation deodorants are charged more in the market hence they become unpopular to the consumers. At this time, the purchasing power of the consumers is greatly affect and the only money they have, they spend it to buy necessities and not things like deodorants. This in turn affects the deodorant sales. 2
Unemployment is another factor that affects deodorant market. The whole world today is greatly affected by unemployment and there as so many young energetic people in the world that ought to be working and there are no employment opportunities for them. For this case, they are not salaried; hence they have nothing to spend to buy anything like cosmetics. Due to this, the sales of deodorant go down since those people who ought to be buying these deodorants have no purchasing power at all. 3
Deodorant market is also affected by socio cultural environmental factors that greatly affect their demand in ...Download file to see next pagesRead More
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