We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

EBay in Asia - Essay Example

Comments (0) Cite this document
Summary to essay on topic "EBay in Asia"
One of the major challenges that the organizations and firms have to face these days is the international markets. The international markets become one of the greatest and toughest targets as they are from different countries having different cultures. Strategic marketing planning is required to be carried out by these firms so that the international markets not only accept the new firms with their products but also let them excel.
Download full paper
Polish This Essay
EBay in Asia
Read TextPreview

Extract of essay "EBay in Asia"

Download file "EBay in Asia" to see previous pages... 22).
EBay has been trying to make its way into the Asian markets. It has been noticed that the American companies have had to face some problems in making their ways into the Asian markets. However, Starbucks has been successfully working in Asian markets since many years.
Cultures have an influence over the markets thus making them cultural markets and these are the main factors that are to be understood.
Let us write or edit the essay on your topic "EBay in Asia" with a personal 20% discount.. Try it now
EBay has been a failure in understanding the culture of Asian markets (Lovelock and Wirtz, 2005, p. 23).
Gunaxi is the term that American companies should be familiar with. This explains the basic nature of dynamics involved in the personal network of influence and this concept runs in the Chinese society. This explains the dealing between two people in which one of the persons performs an act of service. EBay has failed to learn the fact that the Chinese, after the Africans, are corrupt people and bribery is a common factor in the Chinese society. To excel in the Chinese society, EBay has failed to make notice of the ways in which Chinese people could be handled so as to make ways in the markets. EBay had to make sure that right officials were bribed so as to make way into the markets (The University of California, 2006, p. 33).
Marketing is an integrated communication based process wherein it is understood that the needs of the customers can be satisfied through proper communication. Marketing orientations play an important role in the marketing strategy. The product orientation is where the firm is concerned with the quality of the product. The sales orientation, customer orientation, production, marketing and organizational orientations are the main orientations that firms have to keep in mind.
For proper marketing the four Ps are known to the marketing world. The four Ps are necessary to understand the basic requirements for international marketing. The four Ps are inclusive of the Product deals with specification related to the products as well as the needs of the customer. Pricing includes the prices as well as the discounts being offered on the products. Placement or distribution refers to the ways in which a product reaches the customer. Promotion is the way in which a product is marketed in the market so as to attract customers. These are the four main points that EBay has to keep in mind when reaching out to the international markets (Freeman and Bartels, 2004, p. 33).
These are the four points which make up the marketing mix for any organization. Apart from these four points the other issues that should be kept in mind while reaching out to the international markets are the cultural differences with the other countries. These are the main errors that have been committed by EBay when making their ways into the international markets, especially Asian markets.
In addition to this the expansion and entry into foreign markets can be achieved successfully by following the four mechanisms. Exporting is the mechanism by which an international market can be reached in a proper manner by selling the product in a foreign market. The property of the licensor for product production can be used by the mechanism of ...Download file "EBay in Asia" to see next pagesRead More
Cite this document "EBay in Asia"
  • APA
  • MLA
(“EBay in Asia Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
EBay in Asia Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/miscellaneous/1508409-ebay-in-asia
(EBay in Asia Essay Example | Topics and Well Written Essays - 750 Words)
EBay in Asia Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/miscellaneous/1508409-ebay-in-asia.
“EBay in Asia Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/miscellaneous/1508409-ebay-in-asia.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The firm uses Pay Pal for payment which is one of the fastest, secure, and the largest online transaction medium. The successful purchase of the rights of Skype in 2009 for an amount of 2.75 billion dollars has provided a competitive advantage to eBay (Washington Post, 2009).
8 Pages(2000 words)Essay
Moreover, some of its acquisitions were not doing as well as expected. Its synergies with its customers were also starting to be diminished, with less than flattering observations about the bureaucracy pervading the company. Under new management, improvements to online maneuvering in the website improved and the clients were able to improve on the marketing of their products.
2 Pages(500 words)Essay
These updates come in the midst of their plans to reinvent themselves as a top innovator in e-commerce. They have managed to abandon and update their image as ‘internet has beens’ and since then, two years after an initial investor meeting, their shares have managed to jump nearly 8 percent (Sage, 2010).
6 Pages(1500 words)Essay
Buying Behavior & Market Analysis
With its operations online as an auction company, eBay’s model in business centers on the use of the internet in delivering its services and products to its customers. Hence, the eBay stores have no inventory and do not ship products to its customers. However, the company gains its income through movement of information.
5 Pages(1250 words)Essay
Ebay and Market Entry Challenges
Competition from GMarket, a similar online seller, had a better service model that better meet the needs of Chinese customers. For example, GMarket provides the ability for sellers to have links to their own business websites where sellers can provide incentives and where customers could chat with sellers in real-time (Ihlwan, 2006).
3 Pages(750 words)Essay
Ebay Case Analysis 2
The auction close when the seller is satisfied and the highest bidder won. eBay’s model was easy, but successful given that eBay customers carry out the bulk of the value added. At eBay, customers select what to list and the length of the period of listing, avail a description, and upload photos of the listed items.
3 Pages(750 words)Essay
Ebay Strategy
According to the report SWOT or TOWS stands for Strengths, Weaknesses, Opportunities, and Threats. A TOWS Matrix or SWOT analysis is a written exercise that can help you clarify and focus on the specifics that make up the four areas that most affect your business. By making use of TOWS matrix , we could describe some strategic options of eBay.
3 Pages(750 words)Essay
Ebay Strategy
The author of the essay casts light upon the existing difficulties that the company "eBay" experiences nowadays. For instance, it is suggested, it would be useful for eBay management to have strategies to prevent eBay being used for illegal money laundering, which has the possibility of eBay becoming involved in Police investigations.
5 Pages(1250 words)Essay
The believability factor for the buyers and sellers has largely boosted the online auction marketplace business and given eBay uplift in terms of just about all
1 Pages(250 words)Case Study
What were the internal strengths that may have contributed to the success of marketing your products and meeting your objectives? What are the weaknesses that may have contributed to not completely meeting
2 Pages(500 words)Essay
Let us find you another Essay on topic EBay in Asia for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us