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Strategic Management: Ford - Case Study Example

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Q1- Using appropriate theory & models outline, the major environmental & competitive trends in the automotive industry. Which of these drivers have most impacted upon the strategic position of ford motor company What are the critical success factors for players in this industry (no more than 5) How does ford compare in performance terms with two of its major rivals in respect of these factors in 2007
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Strategic Management: Ford
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Download file to see previous pages However, It is believed by most historians that the key starting point if automobile was the development of the engine. The engine was developed as a result of discovering new energy carrying mediums, such as steam in 1700, & new fuels, such as gas, gasoline the 1800. During the 1800 & 1900, the development of other technologies, such as the steering wheel & floor mounted accelerator, speed up the development of automotive industry. In the 1930, several new vehicle brands were developed (FORD MERCURY, LINCLON CONTINENTAL etc) & trend in vehicle consumer preferences were established that differentiated the American & European Market.
At the beginning of our discussion, we must understand the word of Stephen D'Arcy, who is the head of Global Automotive Practice at price Waterhouse coopers, "the US monopoly was an unsustainable anomaly."
The worlds biggest automotive industry consists of the performance of several developed countries like- USA, Japan, and many European countries. Thus, here the consideration of global market is very important. This thought consists if 3 facts - proximity, location, attitude. Combining these 3 the automotive companies are having the unprecedented lineup and complexity of relationship that confront their global strategy.
At first, companies now ope...
This proximity is a function of the "shrinking globe". Is a partly a matter of time to share the information. As a significant automotive company like HONDA, for example moved nearly 60 American specialists to Japan for several years to work with heir Japanese counterparts on design for the 1994 Honda record.
Second, the location & integration of companies over international boundaries is very important aspect today. For example, in September, Honda accords & civics sold in the United States in Hondas plant in Ohio. And Toyota & General Motors have jointly operated the NUMMI plant in Fremont, California, since 1984.
Third, globalization refers to a new, open attitude about practicing management internationally. Attitudes change over time. For example, how efficiently was the byword of Henry Ford provided the idea of mass production in the early years of this century
Competitiveness is a frequent topic of conversation these days of managers & officials and in the new media. We define competitiveness as the relative standing of one competitor against other competitors. Competitiveness is like a musical chair: there are a finite number of places to sit and some are more desirable than others.
For decades, manages of so-called big three automakers, General Motor, Ford, & Chrysler have worried about their organizations relative standing in the USA automobile marketplace.
Porter's 5 Forces Analysis Model:
Michael Porter identified 5 forces that influence an industry. These forces are degree of rivalry, threats of substitutes, barriers to entry, buyers' power & supplier power.
Degree Of Rivalry
Despite the high concentration ratios seen in USA market, ...Download file to see next pagesRead More
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