Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Discuss the values and attitudes of Chouinard and the Patagonia company and how the company's perfomance is being affected - Essay Example

Comments (0) Cite this document
Not so many businessmen nowadays are environmentalists. They are not really concerned about the environment but instead on how they could make profit out of it. Generally, all they care about is how they can make use and how they can use the resources that are readily available for them…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.1% of users find it useful
Discuss the values and attitudes of Chouinard and the Patagonia company and how the companys perfomance is being affected
Read TextPreview

Extract of sample "Discuss the values and attitudes of Chouinard and the Patagonia company and how the company's perfomance is being affected"

Yvon Chouinard's values and how it affected the Patagonia Company Not so many businessmen nowadays are environmentalists. They are not really concerned about the environment but instead on how they could make profit out of it. Generally, all they care about is how they can make use and how they can use the resources that are readily available for them. Basically, they use the environment's resources and sometimes sacrifice some part of it just to fulfill their ambition. Instead of recognizing how they could replenish it, they just ignore the result of their endless and reckless consumption.
Green business may not be an appealing option for businessmen as it may mean less profit. However, Yvon Chouinard looks at it differently. He is a green business premier. Casey (2007, p. 1) looks at the case of green business in through the works of Yvon Chouinard and probed how he became so influential. His secret to success is putting Earth first, questioning growth, ignoring fashion, making goods that don't break or wear out, telling customers to buy less, discontinuing his own profitable products and giving away part of his earnings. Chouinard's intention was to prove that business can make a profit without losing its soul.
Refinements of the traditional way of manufacturing clothes are constantly done in Patagonia. His aim is to develop a sustainable initiative which practically shows in how he initiates change continually in their products. Whatever Chouinard thinks is better, they experiment on it and later on find that they indeed discover something better than the usual. It seems that gambling sometimes proved to be beneficial. Let alone the success and the influence that the company advanced against its competitors. The green agenda's point is not on making money, rather to focus on the right things to do. Let's take the instance of the cotton. Most of the clothing companies, including Patagonia are highly dependent on cotton but the fact that cotton is produced using noxious and hazardous pesticides; Chouinard suggested that it would be better to switch to using organic cotton. Though organic cotton was still very rare, he pointed out that they should try using it to see if it works. That's his way of determining if a material is still favorable. The gamble actually paid off because Patagonia was able to establish an organic cotton industry. It shows that Chouinard doesn't care if he would spend a lot as long as he could use the right material for his products. He doesn't compromise quality of his products and the environments' welfare just for profit. Another refinement he resorted to was the use of polyester more than cotton since polyester makes a stronger fabric than cotton, it would be conventional to use it. Aside from that it is not necessary to continuously produce polyester since it can be recycled endlessly. It does not only cut cost but most importantly, for Chouinard, it can save a lot of energy thus cutting environmental threat. Patagonia even developed a slow-wash technique for its wool produce and eliminated chlorine and also made use of a biodegradable crab shells for odor control. The company establishes itself as a prime company that employ green business. It seems like his inquisitiveness doesn't end at all. He doesn't just reckon to whatever the company has been using for years, instead continuously fins a way how to make their methods better and in favor of the environment. Not only that he valued the environment by promoting environment-friendly materials but also in giving part of his earnings to be used in resurrecting of the planet. He proved that business and the environment can merge without necessarily destroying each other. He projected a new insight on how to better make use of the natural resources but not entirely consuming it and eventually succeed.
Yvon Chouinard is a man whose values proved to be greatly influential not only to his employees but also to his competitors. He's the type who sees the opportunity in every difficulty. And for every negative feedback and skepticism, comes a challenge. In the end, the values of an individual have the biggest impact on what the outcome of the venture may be.
Casey, S 2007, Patagonia: Blueprint for green business, pp. 1-3 Available at (Accessed: 5 November 2007). Read More
Cite this document
  • APA
  • MLA
(“Discuss the values and attitudes of Chouinard and the Patagonia Essay”, n.d.)
Discuss the values and attitudes of Chouinard and the Patagonia Essay. Retrieved from
(Discuss the Values and Attitudes of Chouinard and the Patagonia Essay)
Discuss the Values and Attitudes of Chouinard and the Patagonia Essay.
“Discuss the Values and Attitudes of Chouinard and the Patagonia Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Discuss the values and attitudes of Chouinard and the Patagonia company and how the company's perfomance is being affected

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Company Targets Customers

...-end Servers for companies and institutions. As a principle HP doesn’t reveal non-public product details, financial information, marketing, R &D, manufacturing and Personnel Data. We will work on whatever information the company discloses and is available in common domain of knowledge to assess our strengths, marketing mix, current strategies, current events and global information and discuss how they can be more streamlined in. In today’s world no amount of market strategising is enough, no amount of competitor’s latest strategies and innovation and we have always to remain in an ever evolving role. HP Pavilion and sister products We have chosen our Personal Computer as the product of our current study. Just for sake of recall, we make...
8 Pages(2000 words)Case Study

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

How to Choose the Right Job

In a research that was conducted by the London School of Economics in 2005 – 2006, it has been seen that almost 61.6% of the students worked after graduation (LSE, 2008). According to Little (2007), the link between high education and employment is very high.

“Employability is a set of achievements – skills, understandings, and personal attributes – that make graduates more likely to gain employment and be successful in their chosen occupations, which benefits themselves, the workforce, the community, and the economy” (Little, 2007)

The research highlighted the strong points that are developed by students and the percentage of skills that are developed post-high education program...
6 Pages(1500 words)Research Paper

How Tomatoes Can Help Your Heart

Whether tomato is a fruit or vegetable? Well, this question can be answered in both ways. Botanically, tomato is a fruit but it is so frequently used as a culinary item all over the world, it is also considered as a vegetable. Long time back, the tomato was considered as fruit and helped the exporters to avoid taxation but 1893 the Supreme Court put an over this dispute by declaring that tomato was a vegetable and since that time onwards, tomatoes were taxed accordingly. Keeping in harmony with this tradition, till date tomatoes are served as entrée and very rarely as dessert. Apart from side dishes, wide array of main course dishes are also prepared from tomatoes and these dishes are regarded considered as lip-smacking cui...
6 Pages(1500 words)Case Study

Company Law Issues

Various sections of the CA are coming into force over a staged process and the relevant provision relating to authority is sections 39 and 40, which came into force on 1 October 2007.

Section 39(1) of the CA provides that “the validity of any act done by a company shall not be called into question on the ground of lack of capacity by reason of anything in the company’s constitution”

Additionally, section 40(1) provides that: “In favor of a person dealing with a company in good faith, the power of the board of directors to bind the company, or authorize others to do so, shall be deemed to be free of any limitation under the company’s constitution”.

Section 40 (2)...
9 Pages(2250 words)Case Study

The Values of Japanese Manga and American Comics

... or capable a person is, he has to pass through all the ordeals that a human being is destined to face. This is how, actually, the process of living life is done, and this is how we celebrate our humanness. In this context manga comics have defined life and its values in a more elaborate, yet extremely explicit manner. References 1. Douglas Wolk, Reading Comics: how graphic novels work and what they mean, (Cambridge: Da Capo Press, 2007) 2. David Okum, Manga Madness, (Cincinnati : North Light Books, 2004) 3. Natsume Fusanosuke, “Japanese Manga: Its Expression and Popularity”, (ABD 2003 Vol. 34 No. 1) 4. “Manga Publishers - U.S. and Japan Manga Publishing Companies”, (n.d.), available at:
14 Pages(3500 words)Thesis

Donor Attitudes toward Charities

In a similar fashion, the attitude of people towards the charitable services of Bell Shakespeare could also be found out. The hypotheses could be framed in a similar manner as above and the tests conducted to arrive at results are also the same as before. The only difference is between the dependent and the independent variables which are as follows –
In the first case, the appropriate test that needs to be carried out to check the hypotheses is the Student’s t-test (Kerr A. W., Hall H.K. & Kozub S., 2002, pp70; Schumacker, R.E., Akers, A., 2001, pp341; Edgington, E.S., 1995, pp111) and in the latter case, the suitable tests will be the F-test.
The attitude of the people towards Bell’s charitable se...
12 Pages(3000 words)Assignment

Inversion in The Importance of Being Earnest

...Inversion in The Importance of Being Earnest Oscar Wilde’s The Importance of Being Earnest is heavily themed with hypocrisy. One of the most frequently occurring motifs in the underlying theme of hypocrisy is inversion. Wilde’s use of inversion is so profound that a close reading of the play’s title can retrospectively be inverted to actually mean the importance of NOT being earnest. Wilde takes a number of guarded, serious and reveled Victorian values and inverts them through satire and comedy. By inverting Victorian values in comic fashion, Wilde exposes the hypocrisy of those values through witty and often clipped dialogue. Wilde’s Algernon makes an emphatic observation about the solemnity of Victorian marriages and the hypocrisy...
6 Pages(1500 words)Essay

Business Sustainability and Society: Coca-Cola Company

...). This decline did not limit its effects here, but affected children of this village as well that unwillingly chose to sacrifice their education, in order to help their mothers at home in daily chores, as mothers had to travel more by foot that required hours of walking. The villagers and their supporters argued that the company was involved in over-extraction of the water that was declining the groundwater level (Hoffman, 2006), and at the same time, pollution from the bottling plant was another major factor that was worsening the environmental conditions in the region (Basu, 2006). In response, the company (Coca-Cola, 208) declined such practices and continued with their plant operations. However, the villagers were able to acquire...
10 Pages(2500 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Discuss the values and attitudes of Chouinard and the Patagonia company and how the company's perfomance is being affected for FREE!

Contact Us