Nobody downloaded yet

Marketing for nonprofit organisation - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Marketing for nonprofit organisation"
Management and marketing scholars have determined that public sector and non-profit organisations are largely modelled after the traditional bureaucratic organisational structure, as influenced by Weber (Gibson, 1966; Cane and Thurston, 2000; Dent, Chandler and Barry, 2004)…
Download full paper
Marketing for nonprofit organisation
Read TextPreview

Extract of essay "Marketing for nonprofit organisation"

Download file "Marketing for nonprofit organisation" to see previous pages... Marketing scholars have similarly contended that the aforementioned only functions as an obstacle to public sector organisation's capacity for the design and, more importantly, implementation and adherence to marketing strategies and plans.
Even though management and marketing scholars have tended towards the critical perception of public and non-profit organisations,
Let us write or edit the essay on your topic "Marketing for nonprofit organisation" with a personal 20% discount.. Try it now
others insist that these perceptions are, to a large extent, both outdated and misinformed. Certainly, many public and non-profit organisations tend towards the aforementioned characteristics but, many others do not. The failure of some marketing and management scholars to recognise this is an outcome of their own misconceptions regarding public and non-profit organisational models and structures and does not, necessarily, reflect the reality.
Indeed, marketing scholars have proposed that the capacity of public and non-profit organisations to succeed, to respond to external environmental conditions and to achieve their strategic objectives is, to a large degree, predicated on the presence, versus absence, of a well-formulated marketing strategy. This is also the position that this research adopts and which it shall seek to establish through focus on Oxfam, a non-profit UK charitable organisation. By formulating a strategic marketing plan for Oxfam, the research shall establish that indeed, the key to organisational success is often, at least partially, dependant on a well-designed marketing plan.
Company Overview: Oxfam
The Oxford Committee for Famine relief, popularly known as Oxfam, was established in 1942, in the wake of the Nazi occupation of Greece, France and other European nations. From the outset, the organisation's objectives were specifically humanitarian and, more precisely, focused on the relief of hunger and famine aid. While it is a UK charitable organisation, its activities are global, seeking the address of famine and poverty wherever it may be found, irrespective of region, country or geographic and cultural boundaries (History of Oxfam,' 2007).
In order to attain its objectives, Oxfam primarily relies on individual and private sector charitable donations. The proposition being forwarded in this research is, within the context of a global environment which is replete with charitable organisations, many of whom operate on a global level, accessing donations and accumulating the requisite resources for the fulfilment of strategic objectives is, more often than not, difficult. Quite simply stated, there is extreme competition, with the key to success being a marketing plan as which centralises the organisation in the minds/consciousness of potential donors.
Research Methodology
The study relies on two data collection methods. The first is secondary sources, or relevant literature, both academic as found in journal ...Download file "Marketing for nonprofit organisation" to see next pagesRead More
Cite this document "Marketing for nonprofit organisation"
  • APA
  • MLA
(“Marketing for nonprofit organisation Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Marketing for nonprofit organisation Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/miscellaneous/1507038-marketing-for-nonprofit-organisation
(Marketing for Nonprofit Organisation Essay Example | Topics and Well Written Essays - 2500 Words)
Marketing for Nonprofit Organisation Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/miscellaneous/1507038-marketing-for-nonprofit-organisation.
“Marketing for Nonprofit Organisation Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/miscellaneous/1507038-marketing-for-nonprofit-organisation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC "Marketing for nonprofit organisation"
Financial Management in Nonprofit Organizations
For example donations to the nonprofit organizations are tax deductible. Apart from that, the organizations are exempted from paying any taxes. This kind of tax exemptions are at heart of the strength for a nonprofit organization. In fact the source of the strength of the nonprofit organizations comes from such tax exemptions.
6 Pages(1500 words)Essay
Marketing analysis-Charity
The sector seem to have enacted from the concerns, goodwill as well as the insights of both men and women having philanthropic, humanitarian as well as religious beliefs. It has continued to serve, diversify and expand its operation since the early days of its inception.
10 Pages(2500 words)Essay
Marketing Management:Kids Inspire Charity Organisation of U.K
The research focuses on the Kids Inspire Charity Organisation of U.K.’s current feeding, clothing, and offering temporary shelter activities offered to the disadvantaged and unfortunate children of the United Kingdom. The research includes the Kids Inspire Charity Organisation of U.K. offerings its free services to the disadvantaged and unfortunate children of Essex County.
11 Pages(2750 words)Essay
Nonprofit Leadership
In common, these associations are referred as Non-Profit organizations, working with a motive to raise sustainability rather than being principally focused on profit generation. Arguably, the proliferation of these associations may permanently change the relationship between state and the citizens.
8 Pages(2000 words)Essay
Marketing Private, Nonprofit and Government Organizations
Its effort to change its market’s behavior can be done through its many promotional tools such as advertising, sponsorships etch. While it could be a challenge for the traditional profit oriented firm, marketing for non-profit organization is more challenging because it usually does not usually have the corresponding product or service to be exchanged in lieu of the money given by its target market.
3 Pages(750 words)Assignment
Marketing Strategy: Business Organisation
Which is more important when considering marketing strategy: to satisfy customer needs or to achieve competitive advantage?  This sounds like a quiz show trick question, but it is a dilemma faced by every manager, from the company’s Chairman and Chief Executive Officer to the lowest supervisory level minion. 
10 Pages(2500 words)Assignment
Nonprofit Sector
138, Dees, ..). Research indicates the entry of nonprofit organisations into the commercial marketplace is due to numerous factors. Primarily, across western societies the values of capitalism in for profit business are widely accepted and promoted. The power of competition and profit are upheld as reliable and effective processes to provide efficient and innovate social services.
2 Pages(500 words)Essay
Nonprofit organizations
on, Salamon (1992) reveals that any profit or gain made by the organization is used back by the organization in achieving its organizational objectives and or purposes rather than distribute it to any of their members. This paper discusses the characteristics of non-profit
2 Pages(500 words)Essay
Marketing communication
Moreover, typical ad campaigns, that show the poor in a pathetic light, are ineffective because it leads to what is called a “stereotype rebound effect” which is explained below. One such trend is the public’s tendency to blame the poor for their own poverty.
15 Pages(3750 words)Essay
Nonprofit Analysis
In most societies, mentally and physically disabled people often face discrimination from some healthy peers. Minis and Friends organization’s intention is to restore parity in the society regardless of age or disability (Worth, 2012). The organization has a unique program activities that guide people of all ages connect, respond, and use their senses to interact with miniature horses.
5 Pages(1250 words)Essay
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Marketing for nonprofit organisation for FREE!
logo footer
Contact us:
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us