StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Public Relations Strategy - Essay Example

Comments (0) Cite this document
Summary
Public Relation is one of the key strategic practices which organizations have to manage in order to achieve their strategic objectives. Public relations, in effect, is a set of practices which or the mean through which an organization manages the direction and flow of information between itself and the public at large…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Public Relations Strategy
Read TextPreview

Extract of sample "Public Relations Strategy"

Download file to see previous pages However, in order to formulate a successful strategy, it is critical that a proper strategic management process is followed. This process is a step by step process which involves different stages through which organizational strategy has to pass through in order to be effective. Such process involves a detailed situational analysis i.e. the process of taking into account the external as well as internal factors before framing and formulating an strategy. The situational analysis also allows an organization to set its strategic objectives and bases on such objectives; strategies are designed to achieve such strategic objectives. Further, organizations also need to choose the tactics and then subsequently communicating the same to the stakeholders so that the same can easily disseminated to all the relevant stakeholders.
"Public Relations is the profitable integration of organization's new and continuing relationships with the stakeholders including customers by managing all communications contacts with the organization that create and protect the brand and reputation of the organization"(Cawood,1997)
British Petroleum or BP is one of the oldest companies in this line of business having more than 100 years of experience. Listed on London Stock Exchange, BP was formed during 1909 as Anglo-Persian Oil Company and has successfully transformed itself into one of the highly successful firms in the world. BP claims to be one of the largest energy companies in the world providing efficient fuel for transportation, energy for heating as well as light and offering other retail petrochemical products for use in everyday life.
BP has the presence in over 100 countries with more than 90,000 employees working for it in different countries drilling more than 3 million barrels of oil per day. Such huge level of operations is only possible due to the successful management of the firm in strategic manner through diversification of its brands which cater to the needs of the different segments of the market.
It is also critical to note that British Government has remained one of the shareholders of the firm during 1950s however; the stakes of UK government were subsequently sold during 1970s in order to give the firm more freedom and creativity to flourish as the third largest energy company in the world. BP is technically engaged into the exploration and production of petroleum and petroleum related products, refining them and subsequently marketing them. Apart from this, the firm is also involved into the production of different chemicals such as engine oils etc.
Some Statistics about BP1
As of December 2007,
1. BP had the market capitalization of over GBP 230 Billion.
2. Sales and operating revenue of approximately GBP 284 Billion.
3. Number of total shareholders is in excess of 1 million.
4. Its proven reserves of the gas and oil were approximately over 17 billion barrels out of which 57% of the reserves are oil whereas rest comprises of the natural gas.
5. It produces 2.4 million barrels of oil and 8.1 billion cubic feet of natural gas from its various sites operated at multiple locations across the world.
6. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Public Relations Strategy Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Public Relations Strategy Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from https://studentshare.org/miscellaneous/1506349-public-relations-strategy
(Public Relations Strategy Essay Example | Topics and Well Written Essays - 2500 Words)
Public Relations Strategy Essay Example | Topics and Well Written Essays - 2500 Words. https://studentshare.org/miscellaneous/1506349-public-relations-strategy.
“Public Relations Strategy Essay Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/miscellaneous/1506349-public-relations-strategy.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Public Relations Strategy

Public Relations

... Public Relations Public Relation is a crucial department that entails development and management of ethical strategies using communication to build relationship with stakeholders and public. The role of public relations is to promote goodwill and understanding in an organization, business or a corporate. Communication in the business, industry, and corporate world is paramount. It is an indication of openness and accountability (Pride et al 2011:242). This is because the media and the public in the contemporary world are much more interrogating than the past. The failure to have a transparent communication leads to lose of credibility in the world market. This in turn results to tremendous lose of financial gains due to lost orders...
7 Pages(1750 words)Essay

Public Relations

This was the situation in this case. BP was trying to clean up, but its stock was sinking and everyone was turning on it. Many of its press releases from this period seek to reassure the public and the media. BP wanted to convince people that it was doing its best to help clean up the spill. They wanted people to think they were working very hard and tirelessly to do their best and ensure that the livelihood of people in the Gulf area and many of the marine animals were protected. This context is very important to understand. BP was dealing with a massive public relations (and natural) disaster. It was a challenging environment. One of the things that they worked hard to do was be open and transparent about the actions they were...
3 Pages(750 words)Essay

Public Relations

...? Public Relations Public Relations Public Relations (PR) refers to the science and art of managing how information flows between organizations or individuals and the public. Because public opinion and image are critical aspects of an organization, PR managers strive to make their organizations’ win public trust and become positive and ethical role models (Marshall, 2002). PR aims to convince stakeholders who include employees, partners, investors and the public to uphold a desirable perception of an organization. Although PR bears a level of resemblance to advertising, they differ because advertisers intend to sell services and products, while PR managers put their emphasis on shaping an organization’s image. This paper will explain...
4 Pages(1000 words)Essay

Public Relations Strategy Paper

...Building Publi for Fairfax County Public Schools In the endeavor to build publi for Fairfax County Public School, our communication strategy needs to be turned to our best tool to effective public relation campaign. This campaign has to be supported with the proper strategic plan to carry out valuable ideas into measurable tactics and performances. In that respect, Fairfax's main PR objective in addressing communications strategies is to communicate positively with its publics, i.e. employees, students as well as communities through different PR tools. The plan puts into account five PR tools, namely events, press conferences, fund raiser, community events and promotional items in achieving the objectives laid down. These tools...
4 Pages(1000 words)Essay

Public Relations Strategy

...the audience of the organisation. Public relations can be used by the organisation as a mode to build a rapport with its stakeholders like the employee, shareholders, patients, etc. Building a public relations strategy has four main steps: a) defining the public relations problem, b) Planning and programming, c) taking action and communicating, and d) Evaluating the program. The assessment one of the NHS has thrown light upon the current situation within the organisation for NHS – a brief of which has been discussed in the introduction above. The first step as a public relations officer...
12 Pages(3000 words)Essay

Concept of Strategy in Public Relations

...Topic:  Concept of Strategy in Public Relations Introduction Public relation is a key aspect in any medium or large organization and gives way to the success of an organization. Public relation is the management of the communication process inside an organization and between the organization and its outside audience. The main focus of public relation is to develop the reputation of the organization by its performance. So in order to have an effective public relation, any organization needs to plan or develop policy to implement it. Public relation is about the reputation of the company and to receive maximum benefit from public relation activities a complete planning is necessary. According to ( Rembrandt 2011) “A sustainable public...
6 Pages(1500 words)Essay

Public Relations

... Public Relations Communications and PR professionals must adherence to ethical standards when posting and promoting news, information, or products of the organization such as addressing issues of “puffery, bad taste, stereotyping, targeting children, promoting unhealthy products and subliminal advertising” (Marketing Communications par. 1). The Public Relations Society of America (PRSA) have stipulated core values that PR professionals must practice when promoting: “fundamental values like advocacy, honesty, loyalty, professional development and objectivity structure ethical practice and interaction with clients and the public” (Public Relations Society of America par. 4). Information disseminated to the public must always be factual...
1 Pages(250 words)Essay

Public Relations

...Public Relation: Telethon Key Target Publics Telethon is a registered charitable trust that is committed to raising funds for ameliorating the lives of children and young people, primarily in Western Australia. Telethon was founded in 1968 and has, since inception, raised more than $103 million. These funds are used to provide financial assistance to other charitable organizations, childrens hospitals and research institutions. The trust affects and is affected by numerous stakeholders. Using the ‘Linkage Concept’ as given by Grunig and Hunt (1984), the various publics of Telethon have been enumerated below. Enabling linkages: The board of trustees, small team of employees, the government and the regulators constitute important publics...
3 Pages(750 words)Essay

Public Relations

... and that it has the capital necessary for adopting the required public relations and marketing campaigns. There are a number of strategies that can be adopted, such as the use of billboards. The obvious advantages pertains to its effective market reach ability to improve brand image and recognition. However, its cons include its cost and limited market reach due to its lack of broadcast capacity. Other options include social media marketing campaigns and the use of slogans, newspaper ads and broadcast media. Broadcast media offers a better market penetration ability and instant access to clients. However, it is expensive. For the Amazon case, I would recommend the use of social media because it attracts a lot of potential clients and has...
2 Pages(500 words)Essay

Public Relations Strategy Plan for McDonalds

I refer you to the executive summary for further details about the plan along with the fundamental reasons as to why such a campaign is deemed necessary. I look forward to discussing this plan along with its details and to answer any questions which you may have when we meet in person again. I thank you for this opportunity and look forward to a mutually profitable business relationship in the future.

While McDonald’s sales figures have not been affected strongly by the negative press or the release of the film titled ‘supersize me’, the image of the company has been tarnished. The image of the company and of the McDonald’s brand is a significant investment for the company and everything must be...
11 Pages(2750 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

Public Relations and School Administration: The Jena Six Story

The infamous Juvenile Correctional Centre for Youth is located in Jena, with the institution closing after merely 2 years of its opening. The closing of the institution was owed to prevalent brutality and racism. One of the scandals they were involved in was the choking of black juveniles during a meeting with a lawyer. The guards also paid inmates for them to wrestle and fight with each other for their entertainment and also laughed at teenagers who are trying to commit suicide inside the jails (Witt, 2007).
At one time, district boundaries lines had been drawn to establish or maintain white-non white separation. It was in the last 20 or so years that nonwhites had begun to move into several areas; Jena for one, previously p...
11 Pages(2750 words)Term Paper

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment

The Evolution of Public Media

To instigate one to a category can now just as easily break out into a full-on discussion that may exhaust time and brain cells and yet still remain undefined.
In so much so that censorship and other restrictions, imposed by governments, critiques, audiences and other artists may condone a certain message of restraint that could bring about a new sense or in some cases lack thereof of artistic freedom. It is no longer a matter of identifying the genre and then moving along with the idea. Today’s global world will continue to embark and expand to involve all who are part of this world to be within the grasp of criticism or acclaim.
This categorizing and boxing up is now becoming obsolete as more and more works show...
9 Pages(2250 words)Coursework

Increasing Public-sector Effectiveness by Changing Organisational Culture

... from a genuine conviction about its social importance and patriotism or benevolence is affective motive. The greater an individual’s public service motivation, the individual is more likely to seek membership in a public organisation. This is positively related to performance. Such organisations are less likely to depend on utilitarian incentives for managing individual performance. Behaviour not directly or explicitly recognized by the formal reward system that promotes the efficient and effective functioning of the organisation is known as organisational citizenship. These include working beyond required job duties, promoting positive environment, being involved in activities, and performing tasks beyond normal role requirements (Kim...
10 Pages(2500 words)Coursework

Juvenile Delinquency and Education: A Comparison of Public and Private Education

... can both the public and private education sectors arrive at mutual and complimentary measures to reduce juvenile delinquency. Review of the Literature The various case studies and researches which have been conducted over the years have attempted to pinpoint its causes. With high ranging statistics of the causal links between adult crime and juvenile delinquency, there is no wonder that there is much effort to gauge the reasons for it. The causes for such behaviour, similar to those of crime irrelevant of age, are found to be due to a number of encompassing social, psychological, and economic factors. Clinically speaking, the underlying roots are related to emotional maladjustments with strong links to dysfunctional family situations...
6 Pages(1500 words)Research Proposal
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Public Relations Strategy for FREE!

Contact Us