We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Electronic Marketing - Essay Example

Comments (0) Cite this document
Summary to essay on topic "Electronic Marketing"
The traditional form of marketing refers to "offline" marketing, selling and distribution: one in which most or all processes and operations are done outside the internet. This form involves the sales of tangible objects marketed through word of mouth, flyers, brochures, television advertisements and classified advertisements…
Download full paper
Polish This Essay
Electronic Marketing
Read TextPreview

Extract of essay "Electronic Marketing"

Download file "Electronic Marketing" to see previous pages... The evolution of the internet has redefined marketing, dividing the area into that which is done online and the other, the traditional. How the internet revolutionized marketing can be seen by looking at the history of the internet.
As the internet was being developed, growing number of communities had become interested and with the number of scientists getting involved in the development of the internet,
Let us write or edit the essay on your topic "Electronic Marketing" with a personal 20% discount.. Try it now
with the increase in attendance in their meetings, working groups were created. As the number of groups became interested with the internet with the growth of the commercial sector, broad user communities have become included plus an increase in commercial activity. The internet today is not limited to email and file sharing; it now supports audio and video streams (Baker, T. n.d; Leiner, et. Al Dec 2006).
The internet started just for the simple purpose of providing faster and better long-distance communication and file transferring for the military. This objective necessitated the need to develop networked computers and continuous development of its structure resulting in further development of its functions and networking capacity. It is this functional and capacity development that furthered the development itself attracting more and more users, interested and involved groups. The result is a "chicken-and-egg" pattern between development and the number of users. This continuous increase in the number of users and the continuous development of the internet made internet into an ideal setting for faster and wider market reach. It is also the evolution of the internet and its resultant user population increase that paved the way to the birth of a virtual community which spawned new products, new market, new market places, new commercial systems and thus, e-commerce and online marketing (Baker, T. n.d; Leiner, et. Al Dec 2006).
Online marketing is distinguished from the traditional form in terms of the setting where products are marketed (Internet 2006). It refers to the process of advertising products in the internet. Ways of online marketing are similar to that of the traditional form except that the former is done using electronic versions (Geld 2003), that is, the printed brochures and flyers become electronic brochures and flyers, which could then be easily distributed using emails, forums, file sharing and link sharing. The online version of word-of-mouth involves the promotion in community-based websites such as forums, chat rooms, peer-to-peer sharing, link promotion and blogging.
As said earlier, the rise of the internet has also spawned new marketing strategies. If the traditional marketing methods have companies pay advertising companies to place ads in different places, online marketing has its own version. Advertisers are paid by the companies to market their products, bringing forward new online-specific marketing strategies like paid-to-click, paid-to-read emails, spamming, traffic exchanges, link exchanges, content-making, file-sharing and online classifieds. The method in which transactions are made have also changed with the existence of online facilitators such as Paypal, Ebay, Amazon, all of which connecting the buyer and the seller through structured systems (Internet, 2006). Depending on the product, distribution can be made online or offline. Electronic products such as ebooks, music and ...Download file "Electronic Marketing" to see next pagesRead More
Cite this document "Electronic Marketing"
  • APA
  • MLA
(“Electronic Marketing Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Electronic Marketing Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/miscellaneous/1504945-electronic-marketing
(Electronic Marketing Essay Example | Topics and Well Written Essays - 3000 Words)
Electronic Marketing Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/miscellaneous/1504945-electronic-marketing.
“Electronic Marketing Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/miscellaneous/1504945-electronic-marketing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
Electronic Marketing
As modernization is taking place, technologies that were once seen as far sighted notions, are becoming necessities to function. Businesses need to be agile and more technologically averse in order to maintain their competitive edge and create value. This paper would discuss the implications of Electronic Marketing.
8 Pages(2000 words)Essay
The Foundation of Electronic Marketing
Macy’s department online store, with a large red star logo, started a lively progress in 1862 where it emerged to be the first online store offering in-store Santa services at Christmas time. In 1866, Mr. Macy made some traditional decorations on the store’s windows, attracting many customers who discovered the store’s top-quality items.
3 Pages(750 words)Essay
Electronic commerce as the concept of marketing
Innovations in the era of technologies that includes safe and secure transfer of data and funds electronically and many more has tremendously increased its significance and demand. Today if one wants to buy even a small item like toothpaste or wants to send bouquet of flowers to someone who is million of miles away, is very easy and possible through eCommerce only or more precisely through supply chain management.
7 Pages(1750 words)Essay
Barriers to the Growth of Electronic Marketing
Electronic marketing is a form of direct marketing where buyers are sellers can conduct their business without actual contact. Email marketing has been one of the most growing forms of direct marketing which uses the electronic mail to communicate commercials transactions.
8 Pages(2000 words)Essay
Electronic Publishing Marketing And Business Issues
This paper will seek to discuss and analyse three business issues in the scholarly publishing which are impact of electronic publishing in scholarly publishing, emerging electronic business models and the situation of stakeholders in scholarly communication toward these models, the future of scholarly publishing.
10 Pages(2500 words)Essay
Sales and Marketing/Electronic Media
sible due to advancements in the fields of technology, communication and entertainment which has diversified the work of middle managers, marketing gurus and more than anyone else, the average user of the said medium since he has a lot of options to choose from and indeed
3 Pages(750 words)Essay
Electronic marketing essay about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation
This way new ideas are also generated through direct consumer input to develop newer products and throw them into the market. However; these products are designed indirectly by the consumers themselves and they do not have much of a
8 Pages(2000 words)Essay
An electronic marketing essay about How can the Internet and related technologies assist organisations with creating customer value through personalisation and mass customisation
The contributions of e-marketing strategies and organizations in developing and stabilizing many businesses is obvious with the development in the marketing concepts as well as recent researches which are not proving that co-branding,
8 Pages(2000 words)Essay
Internet and Electronic Marketing
However, the continuous growth of the internet tools and techniques has made business sector more competitive than ever before. Since, with the internet every corporation in the
11 Pages(2750 words)Essay
How does the electronic medium require different tactics for effective marketing communications
Electronic marketing is very easy and convenient to promote business enterprises all over the world as worldwide web is used. Compared to traditional marketing, electronic marketing is fur
3 Pages(750 words)Essay
Let us find you another Essay on topic Electronic Marketing for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us