Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Marketing 301 - Essay Example

Comments (0) Cite this document
1. The pricing strategy of the young women's apparel store which will be established for the first time in the selected location will be dependent on various factors. First, it should be consistent with the overall image set by organization in its other outlets…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Marketing 301
Read TextPreview

Extract of sample "Marketing 301"

29 December 2007 Marketing 301 The pricing strategy of the young women's apparel store which will beestablished for the first time in the selected location will be dependent on various factors. First, it should be consistent with the overall image set by organization in its other outlets. Second, it should also be suitable to the target market and take in to consideration the unique characteristic of its market. The pricing strategy should also be able to meet the four main pricing objectives such namely profitability, volume, meeting competition, and prestige. Each business organization wants to set a price which does not just cover all the costs incurred by the company but will also generate a sizable mark-up for the company. The profitability objective will be taken into account by having a sensitivity analysis which looks at the changes in profit when prices and volume varies. It should be noted that volume sales is often inversely related to price, that is, the lower the price the higher the volume and vice versa. In order to meet the volume objective, I will make sure that the price set will encourage the purchase of the desired volume. Next, in order to meet the competition objective, I will conduct a survey of the pricing of the different brands in the market to make sure that the price charged is at par with the local industry. Lastly, the pricing should support the prestige objective. Recognizing that the young women's apparel store should have a trendy and chic image, prices should not be kept too low in order to create this image. Low prices are often equated with lower quality and mediocrity.
2. Based on the direct mail marketing materials that I have found, a lot of firms are utilizing psychological pricing in order to entice customers in buying their products. Blouses are often priced around $5.99 or $8.95 in order to have the effect of being cheaper than it really is. This pricing strategy seems to be very consistent with competing firms like Wal-Mart and even Target. However, price level is often higher in upscale stores. Retailers like Wal-Mart compete by pricing more competitively.
3. I will be interested in pursuing marketing, advertising, product, and public relations manager and market research analyst. Having been exposed to jobs which required creativity in coming up with advertising campaigns, I believe that I am already equipped with the basic know-how in coming up with creating advertisements which stirs the interest of the market. My innate ability to deal with people by being attuned to their needs will make me a good public relations manager. The second position which I would like to specialize in is market research analyst. I know that this post requires a lot of research and analysis which I believe is really challenging and exciting. Even though it seems more complicated, I am always delighted to learn something new in order to realize my full potential. I will use my previous experience of research in order to gain an insight on the different consumer trends in the market. My connection with business organizations will be put to use conducting trade interviews from industry players. Lastly, I am really very good in numbers which will greatly aid in research mathematics. Read More
Cite this document
  • APA
  • MLA
(“Marketing 301 Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Marketing 301 Essay Example | Topics and Well Written Essays - 500 words. Retrieved from
(Marketing 301 Essay Example | Topics and Well Written Essays - 500 Words)
Marketing 301 Essay Example | Topics and Well Written Essays - 500 Words.
“Marketing 301 Essay Example | Topics and Well Written Essays - 500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document


ITM 301 MOD 3 CA

...? (Assignment) Article Review In the article ‘The CIO Who Admitted Too Much’, Evan Schuman addresses the issue of Shawn Schwegman’s prediction of a possible failure in creating effective databases to meet the administrative demands of as its CIO and his writing a letter admitting his failure to the company’s stakeholders. In the opinion of Strassmann (as cited in Gray), information management is the responsibility of CEO while information technology is the duty of CIO. Thus, it becomes evident that Schwegman, the CIO, went wrong by communicating directly to the stakeholders, especially a prediction that can hamper the growth of the company. The most interesting thing about the article is the honesty exhibited... (Assignment)...
3 Pages(750 words)Essay


...? (Assignment) Website Analysis Summary CIO.COM: http is a well structured website that provides practicalinformation, detailed case studies, varieties of articles regarding technology and management. As it claims, the website also offers tips, methods, implementation stories, videos, and primers on recently developed technologies (CIO). The home page of the website contains an array of connecting links that assist user to get easy access to the required information. The main links appeared on the home page are White Papers, Webcasts, Solution Centers, IT Jobs, Council, Events, Magazine, and Newsletters. In addition, tabs such as News, Analysis, Blogs, Videos, and Slideshows are also visible on the home page. Overall... (Assignmen...
2 Pages(500 words)Essay

Answering 8 questions on Marketing 301

...Marketing Q1/Ans. Market segmentation is the division of market into a number of small homogenous groups in order to enable firms to better identify and satisfying customer needs. Market segmentation is counter to mass marketing in which same offering is made to every customer. Market segmentation thus realizing that customers have different need therefore different mix must be offered to different customers. Market segmentation differs to consumer markets than for business markets. A market segment should be measurable, accessible, different in response to marketing mix, durable, and profitable. The basis for market segmentation is a factor that is consistent to a particular market segment. Consumer market segmentation is done...
3 Pages(750 words)Essay

Several Topics(Marketing 301)

... Marketing Do wholesale intermediaries provide an ultimate value to s, or do they interfere with the process of retailing Explain the reason for your answer. Has the emergence of internet played a role in wholesaling and retailing transactions If so why Wholesalers are basically those which act as intermediate people. These are those who are able to purchase products at a much lower price since they do so in bulks. The products that they purchase came straight from the manufacturers or the companies. There are two types of wholesale intermediaries; the first one is referred to as merchant intermediaries. These compose the type of wholesalers who basically buy a large amount of product and later on resell them to the retailers. The other...
3 Pages(750 words)Essay

Several Topics(Marketing 301)

(Daily Herald, October 5, 2005).
Elderly people spend 2,800 pounds for leisure services for the 50 to 65 age group compared with pounds 1,700 for the under-30s age group. As they grow older beyond 65 years, they are demanding more from companies that supply them with goods and services.
Since these silver spenders are better off, they are fitter, more active and generally will have more money. They will look for gym and fitness services, spa and sports facilities and even retirement villages. Clothing demand will sharply increase as older people still like to look good. Cosmetics need to take into account that older women’s skin tends to be drier. Domestic appliances need some changes in design so as to allow grandparents...
4 Pages(1000 words)Essay


...COMMERCIAL PROPERTY POLICY DD1234 General ment of Coverage In consideration of a premium of $10,000 payable in full before the stated inception date, ABC Insurance Company (hereafter referred to as the insurer) agrees to insure Capital Roofing Company (hereafter referred to as the insured against all risks of direct physical loss or damage to their property of every description at the premises described below subject to the exclusions and policy conditions detailed below. Policy Period 12:01 a.m. July 20/2011 to 12 a.m. July 20/ 2012. Definitions Subrogation- The process by which an insured’s right of recovery... PROPERTY...
2 Pages(500 words)Essay

MKT 301 MOD 2 CA

... Lecturer’s Submitted Products & Brands: Tinned tomatoes (Hunts) and Medical Service Provider: (Dr. Coldfinger) Introduction Brands play a vital role in the marketing choices of consumers because consumers look for the most unique brand that can satisfy their needs. Strong brands create relationships with customers by building customer loyalty, which leads to repeat sales and recommendation to others through word of mouth. Businesses often exploit strong brands to develop new products and attract a large consumer base. A brand if that name, design, symbol and term among other features that identifies one seller’s products and services as unique from those of other marketers. Marketers position their brands in a distinct manner to ensure...
5 Pages(1250 words)Essay

Bio Psy 301

...Psychology Assignment - Assignment What is the function of serotonin? Serotonin performs various functions in a human body but most studied are those related to brain activity. In brain it serves as a neurotransmitter and its action is mostly stimulatory. According to various research scientists, it is a molecule that elevates mood and enables an individual to go on with life in difficult times. This effect of serotonin is well known because any disturbance in serotonin system can lead to depression, anxiety, panic attack and other mental abnormalities. Although, this effect is more pronounced in individuals with a history of depression. Conversely, if its deficiency can induce depression, its presence can reduce those symptoms... Assignment...
2 Pages(500 words)Assignment

Indigenous Studies 301-Assignment#2

...INDIGENOUS STUDIES Native science perspective Native science perspective is a clear view brought about by thedoctrines of science, in the sense that it covers the natural traits of the environment, coordination, optimization, self-control, dynamism, innovation, oneness and ventures. There are a number of factors native science operate and based on. They include advantages, the training, the conceptual framework and incorporated incompleteness of life and humans, primary perception and beginning of action. From the science view, every person has a responsibility to acquire knowledge (to learn). This will not be acquired out of anywhere. One needs to apply through listening skills, observation and first hand experiencing events... STUDIES...
2 Pages(500 words)Assignment

Indigenous Studies 301-Assignment#5

...Indigenous Studies 301 Elements critical to the naturalizing of Indigenous knowledge according to McLeod, Little Bear, and Taiaiake Neal McLeod, according to Bopp et al. (2004), strives for a deeper level of understanding of the memories of his ancestors in learning through Cree narrative memory. The memory is described as more than modest storytelling. In naturalizing indigenous education, a skilled storyteller cord narratives together to suit a specific audience. Some details of the story or an account may be moderated or emphasized, depending on the reason or purpose of the occasion. Elements of description and analysis such as when the storyteller describes experiences and events with precise analysis are significant for naturalizing...
4 Pages(1000 words)Assignment

Marketing Communictions Strategies of the Col Drinks in the UK

Unfortunаtely for smаll soft drink compаnies such аs the Double- Colа Co., the prize of less thаn one percent mаrket shаre is won only by fighting а dаily bаttle for survivаl, especiаlly аgаinst industry giаnts Cocа- Colа аnd Pepsi- Colа.

The following investigаtion is а cаse study of the successes аnd fаilures of one smаll compаny in the soft drink wаrs. It is а testаment to the meаning of brаnds аnd the lengths thаt loyаl consumers go to keep Double- Colа аs their fаvorite beverаge. Аnd it is аn evаluаtion of how аdequаtely the current regulаtory environment serves the needs of these consumers аs well аs Double-Colаs owners аnd bottlers. It аddresses criticisms thаt the regulаtory environment permits аn uneven plаying...
19 Pages(4750 words)Case Study

Integrated Marketing Communications Programme for Crunchy Crunch Company

The Crunchy Crunch Company (CCC) has been in the business of making crisps and other snacks for many years. They want to build on their reputation for traditional health-conscious consumers. Therefore, they have made the brave decision to move away from the traditional products it has in its portfolio and are about to launch a range of healthy snacks. The brand name for this range is "Fit" to reflect the healthy nature of the products and the people consuming them. So far, four varieties will be available: Fit Fruit (Fruit and corn-based snack) Fit Quiche, Fit Frosty (a savory ice cream) and Fit Crackle (a crisp like product).

“According to the American Marketing Association, marketing research is the systematic g...
8 Pages(2000 words)Case Study

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Popularity of Mobile Phone Marketing

The marketers of today should have a hawks eye on any new marketing trends and issues so that they can be adopted and addressed respectively and so that they benefit the marketing activities of the product to the maximum possible.
The current issues in marketing are those which have not been that prevalent/popular or even existent a year ago, and this is where the need for a spotlight on them arises. Marketers in the making need to have a close look at these current issues so that they can incorporate them into their marketing practices when they step into practical life. Not just those in the making, but it is essential for currently established marketers to be flexible for these current issues so as to provide the best mark...
10 Pages(2500 words)Term Paper

Marketing Research Plan: Old Navy

Gap’s credit ratings thereby limiting access to the capital market, international trade matters which may be disruptive of the supply chain, changes to its IT systems disruptive of operations, changes in the IT services agreement with IBM that can disrupt operations and produce adverse effects on financial results, international expansion through franchising and other arrangements may impair the value of its brands if unsuccessful, products are subject to risks associated with overseas outsourcing and manufacturing, and failure of vendors to adhere to Gap’s code of vendor conduct could harm the business. From available data in the 2007 Annual Report, both the Gap and Old Navy brands have exhibited declining net sales....
11 Pages(2750 words)Business Plan

Postmodern Marketing

The notion has been lingering around for almost a century. Hence, nowadays, it is ordinary for businesses, and public sector organizations, to take advantage of customer feedback as one of the contributions to their marketing techniques and public guiding principles. There is an insignificant sign of their being any decline in the need for market research. The concern is not about whether or not market research is valuable, but a concern of the process research proof should be interpreted (ibid).
Market researchers are at the present-day expected to better understand the entire customer experience. As firms persevere to establish an inclusive image of a customer’s interactions with the organization, hence also are resea...
13 Pages(3250 words)Assignment

Marketing Strategies of Apple i-Phone

‘Apple Inc’ is an American multinational corporation designing and manufacturing consumer electronics including computers, notebooks mobile phones, and software products. The company’s best-known hardware products include the iPhone, iPod and very recently launched 3G Apple iPhone.

iPhone became one of the most discussed new technology products, surpassing the wider coverage of other very well-known mobile phones that have been playing the best roles in the market. When Apple CEO Steve Jobs stood on the stage at the Macworld Expo in San Francisco and announced “We’re going to make some history together; Today Apple is going to reinvent the phone” (Jobs 2007), it could really influence...
8 Pages(2000 words)Case Study

Marketing Planning of MD Inc UK

To cash in on the brand image achieved through the success of the ‘Bliss’ range of a hair care products, by positioning the new product range as affordable while being gentle and versatile and target the already favorable market segment of the ‘Bliss’ range.
MD inc. has already been in the beauty and personal care sector and has a successful product range named ‘Bliss’ under its kitty. The new market that is the Electrical hair care appliances market is potentially a high growth area. Though the current growth rate is slow, the future trends indicate that with appropriate marketing strategy and positioning, the market and the companies in this sector can grow at a higher rate.
6 Pages(1500 words)Case Study

Current Trends in the Marketing Communications Environment

Traditional marketing communication functions such as advertising and public relations have also extended over the internet, as companies utilize the web to reach target audiences. One example of this is Toyotas marketing campaign of its Scion brand in 2006 in, a website is set up to for kids age 8-15 in order to encourage greater interaction and induce brand loyalty (Cousineau & Scurry 2006). According to Cousineau & Scurry, with websites such as these where consumers can try the brands, in the kid's case—test driving the Scion—consumers interests are aroused which make them seek out [a] brand and interact with it on an ongoing basis rather than actively avoid it (2006, 37).

An e-mail h...
13 Pages(3250 words)Assignment

Info-Point: Marketing of New Touch Screen Information Technology

The development of the new Info-Point technology, a stand-alone information module designed to offer the public information on tourism, local shopping, weather, and transportation, has created the opportunity to successfully market these information technologies to different UK cities. The entire marketing concept is to establish self-service information centers that offer a wide variety of regional information, utilizing an easy-to-use touch screen methodology to cater to a broad mass market of consumers. 

Touch screen interface systems are becoming more and more common in the UK and abroad. During a pilot experiment using touch screen information technology, the automotive manufacturer Lexus piloted an informatio...
10 Pages(2500 words)Report
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Marketing 301 for FREE!

Contact Us