StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Polaroid - Essay Example

Comments (0) Cite this document
Summary
2. There are several ways to structure strategic business units. How does Polaroid structure its business units How could portfolio planning tools be used to assess the effectiveness of the company's business units
The firm is offering diversified line of instant imaging products…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93% of users find it useful
Polaroid
Read TextPreview

Extract of sample "Polaroid"

Download file to see previous pages - Evaluating net contribution of each business unit to overall company profitability
3. How can Polaroid ensure that it properly plans its marketing efforts to reach the target markets effectively How will these plans change as the target market become older
The firm is offering diversified line of instant imaging products. As such, marketing efforts should be differentiated depending on the demographics of intended market. The marketing strategy should suit the target market.
Given a wide target market range, there should be market segmentation followed by product positioning to effectively penetrate target market.
Focused Group Discussion.
- Invite people within the target market and tackle what are the marketing factors or strategies which have great impact on their decision to purchase Polaroid products.
- Holding another round of discussion with those who purchased the product and take note of their feedbacks on the various aspects of the products.
Profiling of Customers and Target Market. To ensure that marketing plans is going through the desired direction, compare profile of customers with that of the potential market initially targetted.
Trend Analysis. For an effective marketing plan, current trends must be considered. Polaroid can take advantage of current trends in the environment when planning and implementing its marketing efforts.
4. Core competencies are critical aspects of strategic infrastructure. Identify Polaroid's core competencies. Into which categories can they be grouped
Technological Competence. Polaroid has the ability to come up with innovative instant imaging products. The firm's expertise along this line is already proven since Polaroid...
Technological Competence. Polaroid has the ability to come up with innovative instant imaging products. The firm's expertise along this line is already proven since Polaroid has been in the market for decades. Polaroid's track record for developing high quality instant imaging products is already tested.
Marketing Competence. In view of its expertise in instant imaging, Polaroid has strong market presence. The market is well aware of the Polaroid brand, thus, the company has an established brand equity. The brand name is trusted by the market.
...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Polaroid Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Polaroid Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from https://studentshare.org/miscellaneous/1504496-polaroid
(Polaroid Essay Example | Topics and Well Written Essays - 1000 Words)
Polaroid Essay Example | Topics and Well Written Essays - 1000 Words. https://studentshare.org/miscellaneous/1504496-polaroid.
“Polaroid Essay Example | Topics and Well Written Essays - 1000 Words”, n.d. https://studentshare.org/miscellaneous/1504496-polaroid.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Polaroid

Copyright

...of similarity between the two marks; identical products and distribution channels; effect of market expansion; proof of actual confusion; product quality; bad faith exhibited by the defendant; sophistication of prospective consumers. Applying the Polaroid test to the present case, the courts is likely find a case of infringement considering the following: similarity of the two products since both involve the manufacture of athletic products; the degree of similarity is strong with the other party adding a ‘NOW” to the original; Nike markets itself in most parts of the world and there is no doubt that it is already in the market of the other party; actual confusion can be proven only in time but an initial survey can be...
2 Pages(500 words)Essay

Polaroid Advertising Campaign

...istory that the world war and competition for the world’s meager resources came to the peak. Technological growth also became a subject of importance an inventions became an order of the day. It is in record that at this point in history industrial revolution peaked (Qualters 2003). The company manufactures films and it is on record that the recent sales were about 50 films and over 100 types of cameras worldwide. The company is famous for instant film cameras that were replaced very recently in the year 2008 due to the onset of digital cameras because of digital technology (Porter 20005). For a start, Polaroid went through the growth phases that any newly established company could undergo. As have been noted above, the growth was...
8 Pages(2000 words)Essay

The benefits&limitationsðical implications of a research method in the context of a particular methodology

...of Polaroid Corporation, acted when he took on the corporate position in the 1990s (Stacks, 2010, 191). Aside from interviewing the members of the organisation, he checked the different Polaroid sites, visited the control centres and facilities, and participated in dialogues about the company with managers and employees. Due to his continuous participant observation, he was able to discover the company’s strong and weak points, and to plan his future actions for Polaroid (Stacks, 2010, 191). In essence, according to Gummesson (1999), participant observation gives the researcher the chance to have a profound, compassionate, and culturally-sensitive knowledge of how individuals perceive...
4 Pages(1000 words)Essay

International marketing management

...companies were producing sunglasses for a ready market that was willing to spend on them. Success was brought about by the fact that many movie stars loved putting on shades. The movie stars embraced them as they gave them a chance to participate in activities while at the same time maintaining a distance. For Polaroid Corporation to be successful in their endeavor, they had to come up with a unique product. This they achieved through the polarized sunglasses. This came at a time when the threat of global warming and ozone depletion was becoming all too real. Ozone depletion meant that people would be exposed to harmful radiation from the sun and other surfaces. They were perfect for driving to protect the eyes from...
3 Pages(750 words)Essay

Total Quality Management High School Case Study

...he whole business strategy but instead, they were focused on the performance of each section's key areas. If the General Manager have decided on reducing the unit cost as a business strategy, the Railway Manager would have optimized its transport capacity knowing that the higher the volume of iron-ore transported, the lesser would be the cost per unit. They would have reduced the unit cost to $7.08 when maximising capacity instead of $7.20 when reducing section budget. b. Polaroid is the leading manufacturer in the instant photography market. Their main product lines include instant cameras and films. Integral films are self-developing and self-timing films that come out in one piece directly from the Polaroid camera. The Polaroid...
5 Pages(1250 words)Case Study

Movie Memento

...uals through a camera and then scribbling them with some information so that he can associate these mementoes with events and by clubbing all of these arrive at "Reality". Now there is a difference between mementoes and memories ,where as memories are fully vivid and replete with details the mementoes are hallow ,just discrete snapshots which if joined together give a very falsified and inaccurate version of reality which can be misleading .This "approximate reality" traps the protagonist Leonard Shelby to commit unwittingly four murders . Leonard Shelby is fully aware of his mental ailment and uses creativity to come over his shortcoming .He and his Polaroid camera are inseparable. Like an leg or arm, Leonardo uses his polaroid as an...
2 Pages(500 words)Movie Review

Process Control at Polaroid

...Process Control at Polaroid Executive Summary Polaroid is the leading manufacturer in the instant photography market. Their main product lines include instant cameras and films. It has two basic types of instant films, namely, peel apart and integral films. Integral films are self-developing and self-timing films that come out in one piece directly from the Polaroid camera. The R2 plant is responsible for the assembly and production of integral films. . An integral film is produced through several phases. First part is the production of internal parts which includes the stamping of metal springs, production of reagent pods and the creation of cartridge's outer shell. These parts are then accumulated and sent to the film assembly...
2 Pages(500 words)Case Study

The future of photography

... The Future of Kodak in Photography Kodak is one of the exceptional innovation organizations that havehad affect on the computerized world the extent that photography observation is of concern. Its mission over years was to influence its well-known brand-name, its developing portfolio of B2b items, and it’s far reaching R&d experience. Over its 130-year history, the notable organization name got to be so synonymous with photography that "a Kodak minute" is still an alternate method for saying an experience is Polaroid commendable. Yet business and gainfulness got ugly when computerized Polaroid started to supplant conventional film and Polaroid. In spite of the fact that Kodak transformed the first advanced Polaroid, the business movement...
2 Pages(500 words)Essay

A Liquid Crystal Display

... the order is received, the company begins to configure particular combinations into the final-products. In case of supplier’s value chain, Chiang and Trappey (2007) believe that as it takes longer to deliver substrates and color filters as LCD's standard parts, MTS is the suitable model for the suppliers. CTO model may be more suitably applied to backlighting modules, driver IC, and polaroids. However, if the product is based on customer’s special requirements, BTO business model is adopted. As array and cell are compatible parts for different LCD designs, MTS is a suitable model for panel factory's value chains. However, if these are to meet customer’s special requirements, then CTO or BTO is adopted depending on customer’s...
10 Pages(2500 words)Assignment

The Product Development Processes

... engineering concept is used in various other space organizations such as NASA, French Space agency, Italian space agency, German aerospace centers etc. One of the products which are based on Concurrent Engineering approach is the Polaroid Corp.'s Captiva instant camera. With this, it can do several works simultaneously. In the designing of electric fan, integrated concurrent engineering concept is used. For the designing of a new electric fan designers must have the idea about the requirement of the customers and design the product based on that requirement. For that, concurrent engineering concept is used. In addition to that, designers mainly aim its quality, efficiency, and the production time. In this method, according to the needs...
14 Pages(3500 words)Assignment

Traits of Successful Entrepreneurship

..., french fries are common food offered in fast foods but McDonalds introduced the twister fries. Its still fries but being twisted caught the attention of consumers especially children. This approach allowed them to be noticed by the consumers even though there are other tight competitors in the market. This trait is also shown in enterprises like big global brands such as Revlon, Polaroid and Hyatt hotels. These companies despite differences in industry type, according to reports, share the characteristic of creativity and they applied such creativity even to the simplest of details like the packaging of their products. Creativity need not be something big, but something that others do not possess. Another example of creativity is Avon...
9 Pages(2250 words)Coursework

Providing Advice to Toys4U on the Possible Legal Implications of the Situations with Mr Sharma

...Introduction Business law is really an interesting aspect of overall business environment as it indicates the really complicated dimensions of business which may be unknown to the businesses. The case scenarios given in the case study apparently focus on three important issues i.e. contract between two parties, sale of goods and employment. However, there are various laws that are at play when exploring the situations given in the case study including a reference to be made to laws such as sale of goods act, The Sale and Supply of Goods to consumers Regulations 2002, contract act as well as employment laws. The basic purpose of this report is to explore the legal implications of the various events described in the given case... Business law ...
9 Pages(2250 words)Case Study

Strategic Marketing at Nestle Milo, Singapore

...Strategic Marketing at Nestlé® Milo®, Singapore Table of Contents Introduction 3 2.SBU Situation Analysis 4 2 Review of the Internal Environment 4 2.1.1.SBU Culture 4 2.1.2.SBU Resources 4 2.1.3.SBU Stakeholders 5 2.1.4.SBU Performance 6 2.2.Review of the External Environment 7 2.2.1.SBU Customers 7 2.2.2.SBU Competition 8 3.Key Findings 9 4.Conclusion 9 References 11 1. Introduction Nestlé S.A. (Nestlé), headquartered at Vevey, Switzerland1 ranks globally number one among food companies2. The official website of the company reveals that “Since Henri Nestlé developed the first milk food for infants in 1867, and saved the life of a neighbor’s child, the Nestlé Company has aimed to build a business as the worlds leading... Marketing ...
8 Pages(2000 words)Case Study

A Complication of Gallbladder

...Exercise 1) Each will be required to compile a bibliography of 50 key references in a of their choice. It is wise to compile thison a topic that is closely related to your potential research project as this will assist you in the final assignment in this unit. Your submission must be preceded by a two-page introduction to the bibliography, which outlines the area of research chosen, the methods used to compile the bibliography, how the five most important references were chosen and the experience gained during this exercise. The list of bibliographic items must be in alphabetical order, and each item must include: Author(s) surname and initials, date of publication, full title, journal title, volume and number, and page range... 1) Each...
10 Pages(2500 words)Assignment

Risk Management: Major Lose in ENRON

...Tables of Contents Introduction……………………………………………………… 2. Risk Management Cycle…………………………………………. 2 Risk Identification…………………… 2.2- Risk Measurement……………………. 2.3- Risk Analysis…………………………. 2.4- Decision-making……………………… 2.5- Implementation………………………. 2.6- Monitoring…………………………… 2.7- Policies……………………………….. 3. Risk Strategy and Recommendations for Future………………… 4. Conclusion………………………………………………………... Risk management and major lose in ENRON, and how to avoid it in the future. 1. Introduction Enron was a US based company, mastered in trade and distribution of power / energy. Indeed, the company was believed / considered as a big giant because it was apparently among the top ten US firms before its shameless debacle in 2002. The major reason... of...
8 Pages(2000 words)Case Study

Sam Walton and the Success Story of Wal-Mart

... foot store”. It was done at a huge risk because if the business did not become successful then they would have to sell their home to repay the loan. The first Wal-Mart store was opened on July 2, 1962 in Rogers, Arkansas. In the beginning the merchandise was of poor quality because he could not find supply companies who would sell him goods at a discount. During those times he admitted “we were the victims of a good bit of arrogance from a lot of vendors in those days. They did not need us, and they acted that way” (Lee 43). Despite all the lingering problems, customers crowded into the store on the very first day attracted by the advertised bargains. They could buy various products like Sunbeam iron, Wilson baseball gloves and Polaroid...
22 Pages(5500 words)Research Paper

Broadcast and Film Business Plan

... hold of) will differ immensely hinging upon your plan of shoot. Computerized supplies is much more generally accessible than customary 16mm and 35mm film Polaroids and there are an extensive number of nearby organisations that possess Polaroids that might be contracted – in some cases even obtained – by parts of general society. Guide into your neighborhood filmmaking group and you may be stunned by what is accessible for a quite ease and now and again actually for nothing. There's a heap of diverse Polaroids accessible, contingent upon which organize you are shooting. Furthermore the fundamental Polaroid, you may require a set of lenses, a zoom, a head, a tripod, and assuming that you are shooting ready for playback, possibly a movie...
4 Pages(1000 words)Assignment

Technology and People with Disabilities

... from the utilization of technology. At the point when in nature's turf, discourse to content frameworks can demonstrate valuable to understudies without hearing. These frameworks change over talked words into constantly showed content that scholars can read on their workstations or on the screen that is shown to the class. Notwithstanding the constant presentation of content, these frameworks likewise give a print out or content document of the address. Feature transfer administration, or VRL, is an administration that uses a machine and a web Polaroid as a manifestation of correspondence and obliges the utilization of outside communication via gestures mediator. At the point when an individual that is deaf contacts somebody who is not, he...
5 Pages(1250 words)Research Paper

Commercial Success of the All-Embracing Retail Conglomerate

..., they sold limited copies of Polaroid prompt cameras in partnership with the Austrian business mogul Kaps Florian. Florian desired to make pieces of the outdated item. To address potential legal challenges, the company hires prominent legal firms to do its bidding. Production Planning The company manufactures on order as one of its production strategies. This reduces stock piles that in turn reduce store operation costs. Products are also produced and stored to meet high demand during peak seasons. Lean manufacturing and cost engineering systems go a long way in cost reduction. Talented designers also reduce production costs hence increasing the profit margins. A wholesale segment is used to channel bulk purchases that...
8 Pages(2000 words)Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Polaroid for FREE!

Contact Us