StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Industry Analysis, Target Market, and Competition Analysis of Plastic Surgery Center in Morris County, NJ - Essay Example

Comments (0) Cite this document
Summary
There are some industries which have modernized and got advanced with the passage of time in such a way which is entirely unpredictable or unexplainable. Many industries and fields have widened their operations and areas with respect to innovations in technologies and advancements…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.5% of users find it useful
Industry Analysis, Target Market, and Competition Analysis of Plastic Surgery Center in Morris County, NJ
Read TextPreview

Extract of sample "Industry Analysis, Target Market, and Competition Analysis of Plastic Surgery Center in Morris County, NJ"

Download file to see previous pages Plastic Surgery Center in Morris County, NJ is one of the most well-known centers in this region. The present marketing activity of Plastic Surgery Center in Morris County profiles as well as overviews industry and situational analysis. A comprehensive overview of the SWOT and industry on the whole give insights on marketing strategy to follow in order to retain existing and attract new customers, who would become regulars. Thus, the analysis identifies marketing problem and offers marketing focus, objectives, program as well as tactics for the marketing plan implementation. The final part provides information on evaluation and control of the marketing implementation.
The Plastic Surgery Center provides beauty services to men and women. The main types of services are Breast augmentation, Breast lift, Breast reconstruction, facelift, liposuction, total body lift, Botox, laser skin resurfacing, chemical peels, different types of message, etc. Plastic Surgery Center surgeons pride themselves on superb-quality services with innovative and stunning technology that provide excellent value to the customers. Plastic Surgery Center has positioned itself as a provider of superior service and products to all clients at an affordable price in convenient locations appealing to all family members. The centre has managed to position itself on the high-end of the service providing due to high standards for its customers, who are specially trained for high performance and consulting (Black 44).
The strategic focus of all companies in this industry is providing hairdressing services with the superior quality and value for the customers. Efforts are aimed at providing friendly, efficient service from professional surgeons who are well-trained doctors to make the experience memorable and provide for loyal customers. The efforts are incorporated with the Centre's mission and vision as well as with the corporate culture instilled in the team, which according to the company's belief are the things that can bring a big difference (Doyle and Stern 98).
The Plastic Surgery Center vision statementis to be a great business that is based on principles of:
Profitability
Friendliness
Creativeness
Consistency
Great Value
Cutting Edge
Community mindedness ("Practice Philosophy". 2009).
The Plastic Surgery Center puts emphasis on its clients receiving a service of a great value. The goal of marketing campaign, thus, is to retain existing customers and attract new customers, who would become long-term regular loyal customers, by the means of primary services as well as pleasant additional elements, which range from prices to the superior professional and products in terms of provided services. Situation analysis provides an insight on the Centre's position within the industry as well as overview of competitors, customers, industry trends. SWOT analysis outlines Plastic Surgery Center key strengths and weaknesses as well as describes opportunities and threats that its salons may face (Plastic Surgery Center in Morris County NJ 2009).
Strengths
Established brand equity and name in the industry
Strong and business committed franchisees
Well-trained medical professionals with high standard skills and creative customer-focused approaches
Convenient locations and physical evidence elements in the centres, which are located ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Industry Analysis, Target Market, and Competition Analysis of Plastic Essay”, n.d.)
Industry Analysis, Target Market, and Competition Analysis of Plastic Essay. Retrieved from https://studentshare.org/miscellaneous/1504176-industry-analysis-target-market-and-competition-analysis-of-plastic-surgery-center-in-morris-county-nj
(Industry Analysis, Target Market, and Competition Analysis of Plastic Essay)
Industry Analysis, Target Market, and Competition Analysis of Plastic Essay. https://studentshare.org/miscellaneous/1504176-industry-analysis-target-market-and-competition-analysis-of-plastic-surgery-center-in-morris-county-nj.
“Industry Analysis, Target Market, and Competition Analysis of Plastic Essay”, n.d. https://studentshare.org/miscellaneous/1504176-industry-analysis-target-market-and-competition-analysis-of-plastic-surgery-center-in-morris-county-nj.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Industry Analysis, Target Market, and Competition Analysis of Plastic Surgery Center in Morris County, NJ

Apple Inc.: Market Analysis & Competition

...?  APPLE INC - iDESK: MARKET ANALYSIS & COMPETITION [Insert [Insert This paper covers a brief yet comprehensive industry analysis of the market of iDesk – an invent product of Apple Incorporation. IDesk can be called the larger version of iPad. The target market of iDesk is set to be all Post-Secondary education institutions with faculty of Arts and Design and all the decision makers associated with making the purchase and installation of iDesks in classrooms for these institutions. Preferably, the Deans of respective faculties would be considered the audience who can actually be contacted. Apart from this, the industry’s competitiveness will also be gauged according to Porter’s Five Forces Model for competition. Major competitors...
2 Pages(500 words)Research Paper

Plastic Surgery

According to the paper the prevalence of plastic surgery operations among women nowadays lies in the way men perceive beauty. As for many adolescents, it is their need for social acceptance that draws them to undergo plastic surgery. Clearly, plastic surgery is becoming commonplace among teenagers and adults alike, as people attempt to look better and conform to the standards set by society, but what is not emphasized are the negative effects that plastic surgery is having on people who undergo such medical procedure.

From this study it is clear that plastic surgery can actually aid people with physical defects restore their self-esteem and improve their outlook in life. This would apply to people who were born with or...
3 Pages(750 words)Essay

Analysis of Plastic Surgery

...Jamielee Cone Holly Smith English 1101 Plastic Surgery In today’s beauty culture, plastic surgery is the most common surgery done in American hospitals. It is a trend believed to be in response to constant societal pressure for people of all ages to become the ‘ideal’ person. This ideal person is usually someone of a mid-20ish age, slender, with specific measurements and a certain good-looking charm. This limited view automatically rejects anyone with a larger bone structure or other ‘defect’ from being socially acceptable. Those who can both afford to purchase the ‘right’ look and who are fortunate enough to be a candidate for surgery are seen to have the ideal life. Their outward appearance automatically indicates they also have...
6 Pages(1500 words)Literature review

Plastic Surgery

... Plastic Surgery From the time of the caveman, it has been through our outward appearances that we project who and what we are to other people. Studies have continuously shown that people dress a certain way and acquire certain things to try to evince an attitude of belonging to a particular subset of individuals who embody their ideals (Gilman, 1999). In today’s beauty culture, plastic surgery is the most common surgery done in American hospitals. It is a trend believed to be in response to constant societal pressure for people of all ages to become the ‘ideal’ person. This ideal person is usually someone of a mid-20ish age, slender, with specific measurements and a certain good-looking charm. This limited view automatically rejects...
4 Pages(1000 words)Essay

Target Market and Competitive Analysis

... HERE YOUR HERE HERE HERE Target Market and Competitor Analysis Off 2 Gran Grans Target Market Fortunately for Off 2 Gran Grans, segmenting the market is relatively simplistic, especially considering this industry is driven by relationship development and establishment of a solid care giving brand. Segmentation variables include a concentrated emphasis on psychographics, behavioral segmentation, and demographics where appropriate for different rural marketplaces. The largest customer segment for Off 2 Gran Grans is referred to as the Sandwich Generation, Baby-Boomers and elderly markets that have cared for their children in a family home and wish to spend their retirement years in a familiar home environment (The Mature Market 1...
4 Pages(1000 words)Research Paper

Industry and Market Analysis

... Industry and Market Analysis The hospitality industry is based within the service industry and it has a wide range of fields within it like restaurants, lodging, theme parks, transportation, event planning and other fields in the tourism sector. This multi-billion dollar industry principally depends on customers having enough disposable income as well as leisure time. Each business in the hospitality industry has numerous functionalities for example: management, facility maintenance, human resources, marketing and direct operations (kitchen workers, housekeepers, bartenders, servers and many others). (Bieber, Meurer, Surmann & Rassek, 2013) A telephone interview with the General Manager of The Surrey Hotel, a luxurious Manhattan hotel...
2 Pages(500 words)Essay

TARGET MARKET & COMPETITIVE ANALYSIS

...The Cheesecake Factory: Target Market Introduction Market segmentation and choice of target market are important elements of marketing strategy. A company that segments the market and identifies target segment(s) ends up delivering superior customer value (Dibb & Simkin, 1997). What is important is that the company satisfies the needs of its target market in a better manner as compared to its competitors. The Cheesecake Factory located at 251, Macy’s building, 8th floor, Geary St, San Francisco, CA 94102 can segment the market and target multiple segments. One of the target market identified for this particular restaurant is the ‘shoppers’ that come to Geary St where the restaurant is located. The ensuing discussion is on the values...
4 Pages(1000 words)Essay

Market Analysis & Industry Analysis Tablet Market

... people within the competitive market who can be strategically presented with what the company has (Kotler and Keller, 2009). Marketing also sets the pace for companies to develop the best forms of strategic options that help in making them competitive as against their core competitors with whom they are in the same market with (Adcock, Halborg and Ross, 2001). With this said, it will be appreciated that marketing is a very broad and relatively generalized concept for any company. It is for this reason that aspects of marketing must be clearly defined in order to make the most of the concept. In this paper, two very important areas of marketing are focused and these are market analysis and industry analysis. Market and industry analysis can...
15 Pages(3750 words)Term Paper

Plastic Surgery

...) Research methods a) Primary data There is the use of interviews b) Secondary data There is the use of the internet, books, journals, magazines and interview records c) Findings I. The Japanese tattoo There are deleterious and optimistic opinions of the antique practice in modern times II. The corset The corset is not a favourite as wardrobe attire but attaches respect to the design of the cloth III. Plastic surgery There are multiple reasons for undergoing plastic surgery and different views of the process d) Market level The focus is high market level, the product is a luxury, and the clients are employers or employees in the fashion industry D) Conclusion There is vast potential for the borrowing of patterns...
12 Pages(3000 words)Dissertation

Plastic Surgery

Many may say that beauty is in the eyes of the beholder or that plastic surgery is there to enhance the appearance, but I feel as though it is beyond that and many have made it a mocker. Cosmetic surgery should only be for medical purposes or if seriously injured. The aim of the essay is to use different articles on the effects and reasons of the increasing practices of plastic and cosmetic surgery. The essay focusses mainly on, “The pitfalls of plastic surgery by Camille Paglia.” Paglia states, “plastic surgery is living sculpture: a triumph of modern medicine. As a revision of nature, cosmetic surgery symbolizes the conquest of biology by human free will. With new faces and bodies, people become their own works...
4 Pages(1000 words)Essay

A Short History of Japanese Film Industry

The response generated from other regions is good enough yet questionable. What do these Asian productions have that attracted the international scene? What does the Korean wave really mean? Furthermore, were their productions in the recent years created in the nature that the other regions would appreciate, diverting from the contemporary film style they used to execute locally so that it would sell in the global market?

The transition from traditional to contemporary entertainment in Japan came a few years before the advent of the 20th century with the production of the first Japanese films, Bake Jizo1 and Shinin No Sosei2, both said produced in 1898. The next year, a short production entitled Geisha no Teodora was cr...
9 Pages(2250 words)Case Study

The Necessity of Job Analysis

... the labour demand. This has raised the competitiveness in the job market which has made employers to change their approach to job analysis. They are tending towards being highly specific in job descriptions in order to acquire the best out of the excess labour pool. More over, companies and organizations are many and producing almost the same products and services. This has made them lay extra emphasis on the diversity of Knowledge, Skills and Abilities (KSAs). This is done in order for them to cope with the prevailing competition in the market. They also need to capitalize on the human resource in order to cover the expenses in terms of salaries and wages. Greater the diversity in Knowledge, Skills and Abilities (KSAs) fits the employee...
7 Pages(1750 words)Coursework

Analysis of the Methods of 3 Research Papers about Child Abuse

Research ethics was maintained as the identity of the individuals participating was kept secret. As far as the validity of the study was concerned, the researchers attempted to use content validity in order to get an accurate response. The content validity focused on measuring off the ethnicities and gender percentages within the area and attempting to get a random sample of individuals via the phone. Their approach to random calling allowed for a significant random sample in the study. There were a few issues, however, with this type of approach. Those answering the phone sometimes were not always the desired individual, and not all of the desired people were surveyed. Different replacements did have to be used, and the attempt w...
6 Pages(1500 words)Literature review

Comparative Family Analysis

The second component of this essay will be a comparative analysis with the American family to the Arab family, generally speaking, but also clearly described by Homa Hoodfar, in her book Between Marriage and the Market. This essay will discuss the impact of globalization on different types of families in different societies and cultures. The terms ‘traditional’, ‘modern’ and ‘postmodern’ will be defined, elaborated upon and discussed on a continuum of change. Social change, in the face of globalization, will be discussed in relation to how cultures and families have grown or resisted the forces of globalization. We now turn to an exploration of the types of families in the world and follow...
6 Pages(1500 words)Coursework

Economic Analysis of India

The country’s economy is fast growing with a stable political system that encourages foreign investment although with certain restrictions. The country generally has good energy, transport and communication systems which make the cost of doing business affordably.

The Republic of India found South of Asia is by far the world’s most populous democracy and ranks seventh largest in terms of geographical area (Brown, 1994). India is also the second most highly populated country in the world. The country has a rich culture with four major religions having originally emerged from it; Sikhism, Buddhism, Hinduism, and Jainism. The Indian Republic consists of seven union territories and 28 states and ranks twelfth la...
8 Pages(2000 words)Case Study

Structure of the Educational System in Morocco and Its Capacity for Addressing the Needs of the Hospitality Industry

It is expected that the development of the tourism sector will assist in providing employment to the young and a valued source of income for the nation.

The tourism sector in Morocco has presented a strong growth of 6%, compared to a world average of 1.6% within the last decade (Alkhatib, 2008, Pp. 2). However, the tourism sector in Morocco must compete with other regional attractions, including those that are found in Egypt, which presented a growth rate of 20.6% for its tourism sector within the same period. The Vision 2010 strategy developed by the government in Morocco in the year 2001 in concert with the private sector targets attracting 10 million tourists compared to the 4.4 million in the year 2001 to generate...
15 Pages(3750 words)Research Proposal

Airbus A 380: SWOT and Porters Five Forces Analysis

In this section, I look at the strategic position of Airbus in the context of the parameters that have been laid out below. The aim is to provide a longer-term perspective to the development of the A 380 aircraft.

With the ongoing economic slowdown, Airbus can expect some of its customers to defer deliveries of aircraft that were ordered prior to the recession. Further, with the cost of fuel going up and expected to remain at higher levels, people’s inclination to travel might be dampened leading to further demand depression. Considering the fact that the Airbus A 380 is primarily a long haul aircraft that is suitable for trans-continental travel, the demand for these aircraft would be from the airlines that have...
6 Pages(1500 words)Case Study

Analysis of Educational Website

.... In other words, availability of information has now become an easy process that used to be a troublesome process in the past. For this purpose, in order to recognize the contribution of internet in the field of education, the paper will specifically identify an educational website, and will carry out its analysis to evaluate the extent of internet in terms of facilitating people from different and diverse backgrounds regardless of their cast, color, and creed. In particular, the researcher chose the Google search engine (2010) to carry out its research for locating an efficient educational website, and within few minutes and with few clicks, it was the official website of “the Smithsonian Center for Education and Museum Studies” (SE, 2010...
7 Pages(1750 words)Article

Analysis of Articles about Climate Change

Can we imagine an Earth where there are no green mountains, no deep blue seas, and no living creatures? No. But a disaster of such magnitude and dimension is looming over Earth. Humans have identified this threat, defined it and given it a name, global warming. 

It was in the 1990s that the world began to hear serious warnings on global warming and climate change. The summary for policymakers prepared as part of the first assessment report by the Intergovernmental Panel on Climate Change was the first-ever in-depth study on this topic (Houghton, Jenkins and Ephirams, 1990). This report explored climate change and stumbled upon revolutionary revelations. This study announced in very clear terms that there is a natur...
6 Pages(1500 words)Literature review

Foreign Market Entry and Diversification

In 1990 a completely new trend was found as the domestic companies began to expand their business in a foreign market. Belgian company would be a great example as the company acquired breweries in 20 different countries. In 2004 two of the biggest breweries in the world, Interbrew and AmBev decided to merge with each other and the largest brewery in the world was created. This merger and acquisition strategy became a popular trend and it is reflected from the list of the top breweries which include SABMiller, Anheuser-Bush and InBev.

However, some of the recent trends have prompted the prediction that consumption of beer will go down in some of the European countries like France, Spain, and Germany. The threat of such a...
7 Pages(1750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Industry Analysis, Target Market, and Competition Analysis of Plastic Surgery Center in Morris County, NJ for FREE!

Contact Us