Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Globalization of Culture - Essay Example

Comments (0) Cite this document
The ongoing changes associated with contemporary globalization are partly of structural nature technological changes, the information society, individualization and in part inflected by, American culture. Thus, to the extent that America shapes global conditions they are being shaped by conditions in which others cannot follow…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92% of users find it useful
Globalization of Culture
Read TextPreview

Extract of sample "Globalization of Culture"

Download file to see previous pages Globalization is perceived to represent the advance of western (effectively American) 'culture' in a move towards a uniform global culture and polity. This shift toward uniformity and global decision-making results, increasingly, in the socio-economic and political marginalization of a large number of communities. However, this process can also give rise to greater cultural plurality and fusion, producing new identities at a local level (Beck 2000). This process of globalization has prompted wider fundamentalist activity on a number of fronts and fundamentalist reaction to globalization has been given a sense of urgency as its effects are interpreted against this framework. Jean-Francois Revel states that: '"Globalization simply means freedom of movement for goods and people" (cited What Is Globalization, Really 2005, B05).
Fundamentalists oppose social pluralization that creates and privileges heterogeneity, culture fusion, moral plurality, and identity politics. This shift towards pluralization is interpreted as depriving many Americans of a political voice because political campaigns focus more and more on key interest groups and specific ethnic populations. Another definition of "globalization" states that "globalization involves expanding worldwide flows of material objects and symbols, and the proliferation of organizations and institutions of global reach that structure those flows" (Boli, Lechrer 2001). Fundamentalists are also critical of the cultural emptiness promoted by consumerism which values cheapness over workmanship.
In contrast to these views, Thomas Friedman states that: globalization means
"globalizing American culture and American cultural icons." Naomi Klein, a Canadian journalist and author of No Logo, argues that "Despite the embrace of 'polyethnic imagery', market-driven globalization doesn't want diversity; quite the opposite. Its enemies are national habits, local brands, and distinctive regional tastes" (cited Legrain 2003a, 62).
The symbolic power of intellectuals over the standards of taste which are applied to the consumption of cultural goods becomes more difficult to protect and sustain when people can consume a mass culture which does not depend on intellectuals for its appreciation and its definitions of pleasure. "Globalization promotes the mutation of national identity resulting from the imposition of the conceptual grid of nationality on exchanges and interactions in the global arena" (Cubitt, 1998, 14). Although globalization has produced a 'complexification of flows' and networks, there remains an abundance of nodes, events, and situations which foreground national identity (Beck 2000). In a globalizing world, national identity continually reconstitutes itself, becomes re-embedded and territorializes spaces, cultural forms and practices. For instance, as national and local territories become increasingly permeable, so iconic representations are peddled across the world as markers of national identity. So, "the globalization of tastes in food, dress, and music also promoted a global identity model, that of the freely choosing, pleasure-seeking consumer" (Boli, Lechrer 2001). And just as there is an infinite range of possibilities for the creation of alternative networks of culture, so there is an ever-expanding range of resources through which to construct global identity. In contrast to these views, Legrain (2003b) sees globalization not only increases ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Globalization of Culture Essay Example | Topics and Well Written Essays - 1750 words”, n.d.)
Globalization of Culture Essay Example | Topics and Well Written Essays - 1750 words. Retrieved from
(Globalization of Culture Essay Example | Topics and Well Written Essays - 1750 Words)
Globalization of Culture Essay Example | Topics and Well Written Essays - 1750 Words.
“Globalization of Culture Essay Example | Topics and Well Written Essays - 1750 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Globalization of Culture

Culture and Globalization

...?"Culture and Globalization" Technological advancement has overlaid the foundation of global culture. The world seems to be small and peopleare approachable as individuals are connected through internet, satellites, mobile phones sweeping away cultural limits. Through global entertainment, individuals are now able to perceive the culture and tradition followed in one country or community from anywhere across the world, thereby influencing the local values, norms and culture. The present article discusses the impact of globalization on culture and traditions. Introduction The present epoch an age of globalization. Globalization provides outlook and perspectives in the direction of economy, education, society and culture. Globalization...
2 Pages(500 words)Essay

Globalization and Culture

...? Cultural impacts of Globalization on International businesses The term “Globalization” carries varying definitions but probably the most suitable definition comes from The article defines globalization as the process of increasing the connectivity and interdependence of the world’s market and businesses. This process has speeded up dramatically in the last two decades as technological advances make it easier for people to travel and communicate and do business internationally. As cited by Satish Tandon (June 2004) an important and rather legitimate point that is often raised against globalization derives from its perceived impact on local culture. It is feared that as globalization spreads, it will obliterate local...
2 Pages(500 words)Essay

Globalization of Culture and Cultural Imperialism

...The world is changing in an implacable way - nobody knows where it goes, but it seems that high technologies make Earth to whirl faster. The time hascome when every person in the world may immediately obtain information about the most recent events in the world, and what is more, to influence those events. Globalization helps a lot in economical and political issues, but potentially it can cause an irreparable damage to local cultures. As great corporations in various industries absorb small businesses, great and rich culture is swallowing up little ones. Of course, everything is not so destructive as pessimists think. From its other side, globalization brings openness to people erasing cultural barriers and providing a common language...
3 Pages(750 words)Essay

Globalization as an ingrained culture of capitalism

The paper tells that through years globalization has raised doubts in our minds. There has been a constant debate on the pros and cons of globalization. Many have debated this phenomenon is a result of the telecommunication boom leading to turning the world into a global village. With a growing sense of unease among many of us, the current trends in global capitalism and global society are being constantly reviewed and reiterated. It has been argued by many theorists that the characteristic aspect of the globalized economy is the market economy. However, some have maintained that it is not so much market economy but capitalism that characterizes today’s time. Trying to understand the rules that guided capitalism in earlie...

10 Pages(2500 words)Essay

Globalization And Culture

...Running head: GLOBALIZATION & CULTURE Globalization and Culture Insert Here Insert Affiliation Here Globalization and Culture Cultural individuality and distinctiveness is the pride of every nation. All communities rejoice in the richness and exoticness of their own cultural symbols, be it dressing, architecture, language or way-of-life. With the dawn of globalization, however, cultural variety and distinguishing characteristics are vanishing; giving rise to a monoculture common to all. While this may be a harbinger of unity and relatedness among all people of the world, it also damages the unique cultural identities they once took pride in. This paper discusses the effects of globalization on culture, along with its positive and negative...
7 Pages(1750 words)Research Paper

Globalization and Culture

...Globalization and Culture Task: Content Page ……………………………………………………………………………..3 Introduction…………………………………………………………………………...4 Literature Review…………………………………………………………………….4 Discussion……………………………………………………………………………...5 Conclusion…………………………………………………………………………….10 Globalization and Culture Abstract Globalization has been widely described as the interconnection between states and their cultures through trade, technology, sports and other forms. Therefore, due to globalization there have been several effects felt such as change in language, habits, dreams, dress code among others in the cultures of nations interacting with one another. For example, according to Jaenicke while writing in the journal of International Forum of Psychoanalysis, he...
8 Pages(2000 words)Research Paper

Globalization and Culture Global Mlange

...A Response Paper on Globalization and Culture: Global Mélange Globalization is the trend of today. Many changes occur as technology improves together with the advancement of the knowledge of human beings. People tend to explore and look at the bigger picture of life. They want to connect with the world and share what they have, from knowledge to memories. They expand businesses and provide jobs for many. They also check out the condition of the environment in response to human activities. Jan Pieterse wrote his book entitled Globalization and Culture: Global Mélange to share his findings and insights regarding the effects of globalization to culture. He explores the culture thoroughly as the geological barriers have been removed...
2 Pages(500 words)Essay

Globalization and Culture

... Globalization and Culture Globalization refers the rising worldwide dealings between economic activities, cultures, and people (Fu and Chiu 636). Globalization is also described as the combination of cultural, economic, and political systems all over the globe. Globalization is usually used to denote the rising interdependence and connectivity of businesses and markets of the world. This is in terms of increased division of the creation of services and goods. In regard to local, regional, or ethnic cultures and traditions, globalization can either be viewed as an opportunity or a threat. In my opinion, globalization is a modernizing force than can nurture local cultures and allow them to spread across the world. Globalization...
2 Pages(500 words)Essay

Globalization: a culture killer

...Abdulla Al Naimi Jenny Levin CO150.400 20 February A Rhetorical Critique of the article “Globalization: a culture killer” One day, you receive a call from your friend. Your friend tells you that his or her culture has changed. You are curious and ask how this happened. Your friend tells you that he is getting involved in western culture and has been globalized. Should you be worried? Should you be surprised? Should you support or disagree with globalization? Summary: “Globalization: a culture killer” is an article written by Ramzy Baroud. Baroud is a Palestinian-American journalist, author, and editor of the Palestine Chronicle. The article was published in the Japan Times on November 21, 2009. The article proposes that globalization...
4 Pages(1000 words)Essay

Globalization and culture

...Globalization, cultural imperialism and the role of mass media Introduction Globalization is an integral part of modern culture and socio-economic development. Mass media market is tightly connected with both these spheres. The United States cover up to 80% of the world mass media and film-making markets and, thus, it exerts influence on foreign culture, consumers’ tastes and preferences. “One of the principal concerns about the new globalization of culture that is supposedly taking place is that it not only leads to a homogenization of world culture, but also that it largely represents the “Americanization” of world cultures” (McDonaldization theory of George Ritzier). Anglo-American producers still comprise an absolute majority...
5 Pages(1250 words)Research Paper

Managers and Organizational Culture

He has to be accountable to the publics of the organization, which could include the customers and the stakeholders as well since the latter are the people who have invested within the company’s shares and they want a quick buck out of the whole investment drive. We need to define further how the job of a manager is made even more troublesome and how he copes up with the very same. With that, we will also touch subjects that bring attraction to the post of a manager in the first place. These could include his leadership traits, his team-building tactics, getting the work done out of individuals who might have pretty different backgrounds and diverse educational capabilities, smoothening of the whole process of business manag...
12 Pages(3000 words)Case Study

The Development of a Single Global Culture Will Benefit Humankind

Social relations show spatial transformation across the world, encompassing both the hazardous and beneficial effects of globalization (Held,2000) and are marked by the intensification of communication flows (Cochrane and Paine, 2004). Such flows as an increase in broadcast activities, satellite channels, Internet, telephony, people to people contact, migration, and proliferation of transnational companies are playing an important role in the development of a single global culture. There is an emergence of diasporic and shared cultural forms across the world that are aided by increasingly porous national boundaries.

According to Cochrane and Paine (2004), the lives of people in one part of the world are affected by even...
6 Pages(1500 words)Coursework

Global Culture on Fast Track

Lifestyles are changing fast to invite international practices. Youths in large numbers are instrumental to change to live in a free environment. They are resisting ‘no change’ attitude and fighting for the new environment where they can express freely what think right to make a modern culture. The change is undergoing automatically and being accepted by most of the resistant quarters.

Globalization does not create a common culture, values, attitude or beliefs as mentioned above. It gives way to a single arena in which people of different cultures interact and present their values for comparisons, analysis, acceptance or rejection on certain standard yardsticks. This is the internationalist version of global...
6 Pages(1500 words)Essay

Lady Liberty in Todays Culture

It was during a gathering that he brought forth his idea which soon after motivated Frederic Bartholdi, who was the famed sculptor of the Statue of Liberty and initiated the negotiations in building the iconic statue by conveying the proposal letters to America to build the dedicatory statue and secretly build his dreams as a sculptor.
Edouard-René Lefebvre de Laboulaye was born in Paris, France on January 18, 1811. He was a renowned statesman, a professor, a poet and one of the geniuses behind the conception and construction of the Statue of Liberty. He served in the Collège de France as professor of comparative law and later as an administrator. de Laboulaye also served as chairman of the French Anti-Slavery S...
13 Pages(3250 words)Assignment

Consumer Culture and Lifestyles

To the business managers, it makes more business sense to design particular products and services according to particular lifestyles and preferences.
A lifestyle connotes a particular form of individuality, self-consciousness, and self-expression. The bodies, speeches, clothes, eating and drinking preferences, leisure pastimes, cars, homes’, choice of holidays, among others, are all regarded as pointers of individuals’ sense of style and taste (Featherstone, 2003). In other words, these are the individuals’ lifestyles. Companies around the world are utilizing the concept of individuality and lifestyle to build product brands that appeal to particular age groups. This has been necessitated by market segmentat...
11 Pages(2750 words)Assignment

Globalization and International Business: Starbucks Corporation

The Small Business Encyclopedia defines globalization as the process by which the economies of countries around the world become increasingly integrated over time. This integration occurs as technological advances expedite the trade of goods and services, the flow of capital, and the migration of people across international borders (globalization,
The shreds of evidence of globalization are all around us. For example, Hill (2005) cites an example of an American driving a car designed and produced in Germany that was assembled in Mexico from components made in Japan fabricated by Korean steel and Malaysian rubber. The car is filled with gasoline from oil pumped from off the coast of Africa, at a service station o...
12 Pages(3000 words)Case Study

The Globalization Policies in Different Countries

...International trade International trade Introduction The Globalization, Liberalization and Privatization policies adopted by different countries, opened the doors widely open for international trade. Foreign investment and participation in business is welcomed by many countries. The consumers will get better products at cheap rates because of the competition in the market. For example, as per the economic principle, scarcity of a commodity creates demand in the market and hence the price of that commodity will go up. Because of the foreign participation in domestic market, the customers will never fee any scarcity and hence the prices will come down definitely. But most of the countries are still confused about the extent...
6 Pages(1500 words)Coursework

Globalization and Protectionism in Our Century

...Globalization and Protectionism in the 21st Century Globalization is an international phenomenon with far-reaching consequences in the social, political and economic realms. Economic globalization, namely the spread of neoliberalism and capitalist-inspired consumerism as the dominant engine of economic growth, has both supporters and detractors. The world is becoming more and more interdependent and whether you think globalization is a good or bad thing, it is here to stay. Many people in developed countries argue in favor of protectionism because foreign wages are much lower and domestic producers cannot compete. The result is that jobs are lost as employment trends shift overseas. Seeking to explore the present international...
6 Pages(1500 words)Case Study

Increasing Public-sector Effectiveness by Changing Organisational Culture

...Increasing Public-sector Effectiveness by Changing Organisational Culture A study has been conducted to determine a model for organisationaleffectiveness in public-sector organisations. The organisational culture is shaped by organisational structure, environment, and values, beliefs and underlying assumptions. Effectives in public sector organisations can be improved by the development of an organisational model based on an understanding of relationships between variables. Performance measurement systems are required necessary for measurement and monitoring of effectiveness. Organisational Structure Organisations have structures. Structures include degree or type such as horizontal differentiation, vertical differentiation, mechanism...
10 Pages(2500 words)Coursework

Globalization and World Economic Forum at Davos 2010

...Globalization and World Economic Forum at Davos Forces Driving Globalization Globalization has resulted in enhanced interdependencies among thenations of unprecedented scale. This augmented interdependence has caused the dismantling of trade barriers and liberalization of markets. The forces of globalization have impacted the nations, the firms and the individuals alike with the prerequisite of liberalization of trade (Awuah, 2009). The seven forces of globalization are; Markets, Production, Culture, Labor, Technology, Environment and Liberalization. Of these factors, the globalization of markets has engaged substantial attention of the firms and the academia. Some markets are highly globalized, while some are not. The scale of market...
7 Pages(1750 words)Coursework
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Globalization of Culture for FREE!

Contact Us