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Health and social care media - Essay Example

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In today's world there are many issues about the health and social care and many ways of reaching the public about these issues. Take for example, the advocacy and the launching of campaigns such as the Dignity on the Ward campaign which is designed in order to help the older people with coping in the stay in the hospital…
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Health and social care media
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Health and social care media

Download file to see previous pages... In addition to that, I will also identify and describe different techniques for presenting information in the media while analyzing how the different ways in which information is presented influences the attitudes and behavior of people. Furthermore, I will also explain the ways in which information may be used to influence the attitudes and behavior of people in relation to health and social care.
In order for a message about health care and social change to reach the targeted audience media is used in many forms to accomplish this goal. Imagine for example the importance of television when it comes to launching a campaign about the care of terminally ill people. Or take for example, the campaign about raising money for health care issues such as solving the cancer problem for the children at Saint Luke's Hospital. In addition to using the TV other forms of media proved efficient when it came to raise awareness about the healthcare issues and the social changes. Such forms of media are print media which usually comes in forms of brochures, pamphlets, direct mail, books, etc. Radio media is again an important source of making people conscientious about health care issues and the social change. Less used are the outdoor forms of media such as billboards, although in some cases billboards are also used to raising awareness among people.
Returning to the launching of print c...
, first of all the launching of the campaign is meant to improve the ways in which advocacy about such health issues is used in order to better the patient's conditions. Furthermore, through the commission of the pocket guides the media who launched the campaigns hoped to "help hospital staff to understand better the needs of vulnerable older patients and their families and perhaps to appreciate more fully the importance of taking a person-centered approach."
Additionally, the launching of the campaign had another purposed of raising awareness about the need for the people of 65 years of age or older to receive better quality care podiatric care in order to reduce the risk of falls, and the also meeting the needs and understanding the role of older careers.
Regards the attitudes toward the health care issues such as depression, the launching of the campaign has promoted a "concept of 'successful ageing' developed at the Nuffield Institute for Health, the report calls for improved health and care services to improve older people's quality of life through meaningful activities, socializing and help in adjusting to loss."
It is obvious that the launching of the campaign in forms of guides, pamphlets, brochures, etc has raised the awareness among the people about the health issues and the social change of the older people; not only it has raised the awareness, but through that I had proposed solutions to improving or eliminating the existing health care issues.
In conclusion, we notices so far the information relevant to health and social care usually reach the public domain through some sort of campaign in which media is involved, The forms of media used, ad we have seen previously are TV, radio, and in the case that we studied print media had prove to be the most ...Download file to see next pagesRead More
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