Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Far Horizon's case study - Essay Example

Comments (0) Cite this document
A marketing plan for Far Horizon should consider some economic concepts that will affect the company's operations. First, it should consider the state taxes that will be deducted from its net income; this will greatly affect how much is scraped-off from its Earnings Before Income Taxes…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.2% of users find it useful
Far Horizons case study
Read TextPreview

Extract of sample "Far Horizon's case study"

Download file to see previous pages Lastly, it should be aware of the income level of its target market, so that it can appropriately price the goods and services that it will offer, to match the market's willingness to purchase.
Far Horizon has to make a product strategy that is very sensitive to its customers unique needs, as well as one that is innovative and quality-driven. The customers for this type of service are very scrutinizing, in a way that each set of customers have very unique needs, which might not be the same which the next set of customers. Far Horizon must therefore avoid the scenario where it will commoditize its products, in a way that it provides the same type of service to its different customers. Instead, the company must allow for a certain level of customization, for each accommodation package that the customers will demand, and it must make its service cater to the needs of its customers (and not the other way around).
Another factor that will affect its product strategy is the generic type of service that this industry provides. Far Horizon can capitalize on this, by making its services more unique, to rouse more interest from its present customer base and to uniquely distinguish itself from competitors and similar companies. Along with customization, unique new features and creative add-ons will make Far Horizon, as a brand, stand-out from the rest of the competition. For example, the company may be bold enough to try hosting themed team-building events for corporate customers, or they may also try to hold festivals and cultural shows (in cooperation with the state) to coincide with a related conference or convention.
Lastly, Far Horizon has to focus on consistently delivering quality-driven service to all of its customers. The high-level of customization and innovation will bring in a good bulk of the customers, but quality-driven service will retain the good customers, and will make them spread the news about Far Horizon's services to other potential customers. The innovative and customized features that the company can offer will be meaningless if quality is not stressed. Therefore, for Far Horizon to be a market leader in this service industry, it also has to be the market leader in delivering quality service to all of its customers.
Place Strategy
The most obvious factor that would affect Far Horizon's place strategy is its proximity to highways, airports or other transportation hubs. More and more customers would want to avail of Far Horizon's services, if the place was immediately accessible from public highways and airports.
Another factor that can affect the company's place strategy is the scenic view that surrounds the place. While the company should focus on delivering customized and innovative quality service, it can also factor in the scenic surroundings around the place, to further enhance the company's image.
Lastly, the overall attractiveness of the city or state of location affects the image that the company will project to its customers. If the city or state is known to maintain a high level of crime and theft, for example, then customers will still not be attracted to avail of Far Horizon's services. On the other hand, if the city or state has a good reputation among business and socio-civic organizations, then more customers will ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Far Horizon's case study Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Far Horizon's case study Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Far Horizon'S Case Study Essay Example | Topics and Well Written Essays - 2500 Words)
Far Horizon'S Case Study Essay Example | Topics and Well Written Essays - 2500 Words.
“Far Horizon'S Case Study Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Far Horizon's case study

Empowering and Supporting Carers: How Far Is This Your Role as a Care Manager

In Great Britain alone, roughly one out of six adults between the age brackets of 16 to 74 years old have been diagnosed with the neurotic disorder and four out of a thousand adults between the same age bracket have been diagnosed with a psychotic disorder.  Although statistics show some changes in the age bracket where mental disorders occur over time, the National Statistics (2001) report noted that the highest prevalence rate of 20% adults with neurotic disorders is found between the age bracket of 40 to 54 years old. 

Clinical studies show that individuals who are diagnosed with mental illness usually reveals a pattern of psychological behavior which could result in either a short or long-term illness and...
11 Pages(2750 words)Term Paper

S&T Debt Factors

The agreement contains a credit default contracts that include credit default swaps, default index contracts, credit default options, and credit default basket options. One can use these as part of the mechanism that is collateralized by debt obligations. The goal should be to establish a price for a given risk and controlling credit based on risk. The credit can be allowed by minimization of risk. Credit controllers should develop versatile tools that transfer risk away from a lender’s balance sheet.
d) With reference to the proposed debt counseling business, illustrate and explain exactly how you would organize the debt counseling operation, taking particular care to explain how and when you would receive payment for...
6 Pages(1500 words)Case Study

Country Study: Mali

The territory of Mali has had a great history. We have been centers of the Ghana Empire, the Mali Empire, and the Songhai Empire for about six centuries. Thereafter, during the 17th and 18th centuries, several small states developed along the Niger basin, but they fell during the holy war waged by Muslim leader Al-Hajj Umar, whose kingdom extended from Timbuktu to headwaters of Niger and Senegal. His successor, Ahmadu was defeated by the French in 1860. ( /mali.html)

As is well-known, we have had a turbulent past. We were a French colony for 80 years until we achieved independence. Now we are a multi-party democracy with Presidential form of Government. While the executive power rests with the...
6 Pages(1500 words)Case Study

The Business Horizon

If we make a comparison of the past and present concept of leadership we will find that it has been revisited and has undergone a major shift. Leadership is no longer about managing people or supervising and controlling them. It is more of giving them direction, motivating them and gets the best out of them. Leadership is not about leading the people from the front and having an authoritative standpoint. Leaders in today’s generation will cultivate teamwork, be open to their subordinates. Also, they will show the same level of commitment and understanding of their colleagues and peers. The idea is to create something new and unique to be ahead of the time. Throughout history, we have seen the leadership ability of many perso...
6 Pages(1500 words)Assignment

The Case of R v Turnbull

The defendants planned to rob a bank’s customer deposits in the bank’s safe by posting a notice diverting the dropbox to another location, which they planned to burgle. Several customers did, in fact, drop their wallets loaded with money into the dropbox, however, one customer was suspicious and alerted the police. The strength of the prosecution’s case rested on the visual recognition provided by a police constable who clearly saw one of the defendants removing a sign from the bank premises and recognized him. On this basis, the court of appeal concluded that the appeal of the defendants could not stand. It was held that if visual identification had been the only evidence, the outcome would not have been definit...
10 Pages(2500 words)Case Study

A Comparative Study of the Origins of Ethical Thoughts

Do you know what they dug out? -- Wires! It proves that two thousand five hundred years ago, in the age of Pericles, the Greeks had telephones”. The Jew laughingly retorted: “Recently they were digging in Jerusalem. They dug out nothing. This proves that three thousand years ago when Solomon was the king of Judea, the Jews had the principle of wireless!”

ETHICS AND DIVERSE DEFENITIONS: One of the Dilemmas of the civilized human society was the fight between the soul and the flesh or rather the body and desires. The question is how to divert human energy in an intelligent, controlled way? Searching answers to this question one lands in the premise of ethics, personal as well as social. Ethics (English)...
11 Pages(2750 words)Case Study

The Idea of Liberty in Sam Slime Case

... Sam Slime This could certainly be the case of the rich get richer and the poor go to jail, especially in a country that is trying to serve many masters. The government of the United States is certainly a political and governmental entity, but at it heart it has almost always been a voice of corporate business and expansion of wealth for the few. It operates seemingly under the principle guise of what is good for business is good for the people. One could say that the state of the economy today is the fallout of this mindset. In the “Sam Slime” case study we see the idea of liberty as applied by several masters. The first, when Sam Slime mugs you outright is a matter for governmental law and order. Cleary there is a criminal (Sam...
8 Pages(2000 words)Coursework

Analysis of OReilly v Mackman Case

Judicial review is a concept which is constitutionally undecided as it on one side, it shores up the rule of law, democracy, and pre-eminence of parliament by facilitating the courts to check the boundaries of government authority and on another side, the courts are open to the decision on the plants based on the fact of separation of authorities that are intimating with the verdicts of democratically elected institutions. Judicial review is not apprehended with the virtues of government assessment but deals with whether the deciding authority has remained within the legal boundaries and whether broad principles of rationality and fairness adhere. The constitutional basis of judicial review is debated as one view holds that it is...
8 Pages(2000 words)Case Study

Analysis of Tourism and Hospitality Law Case

 The main issue that needs to be tackled first is whether there is a valid contract between Richard Brat, carrying on trade as Brighton Greens, (buyer) and Molly and Kelly trading in First Grade Granny Smith apples as Holy Farm.

Apparently, there was, when considering their verbal and written mail sent by Richard to Holy Farm on August 1 reading as follows –“Please deliver 20 boxes –Granny Smith ‘Brighton Greens’. Cheque mailed.“

It may be seen that the mail order does not specify the category or grade of apples to be supplied, but one of the implied conditions of sale could be that the goods ordered need to correspond with the goods inspected and tested.

In th...
8 Pages(2000 words)Case Study

Conflict Between Researh and Ethics on the Tuskegee Syphilis Study

...Opinion paper The Declaration of Helsinki by the WHO clearly s that in clinical trials involving humans the wellbeing of the should be of prime importance than the interest of science or society. This has been stated because at times in order to achieve the objectives of a study the investigators might overlook the welfare of the trial subjects thus jeopardizing their health in the process. According to ethical rules while comparing two treatment options the control group of the study must receive the best known treatment available while the study subjects are given a potential newer treatment. Only when there is no effective treatment available a placebo-controlled group can be used for the study. There have been several trials which have...
7 Pages(1750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Far Horizon's case study for FREE!

Contact Us