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Establish & Adjust the markerting mix - Essay Example

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Summary to essay on topic "Establish & Adjust the markerting mix"
Nature of the product: the product tends to be more of an impulse product that has minimal involvement by the consumers and customers when making the purchase decision. It is frequently purchased depending on the availability of any brand. Consumers tend to switch one brand for another if their desired brand is not available and brand loyalty is very low.
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Download file "Establish & Adjust the markerting mix" to see previous pages... Other regions with high market potential are Middle East since the spending power of the consumers is on the higher side. Pakistan would be a good option since there is presence of very few fresh juice brands.
The best market for fresh juices would be regions having Tropical Temperatures and Equatorial conditions.
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In this regard, Pakistan, India, Srilanka and Middle East would be the best international markets to market fresh juices as the healthiest beverage for summer hydration requirements.
Both young single and young married to keep up their balanced diet requirements in their busy schedule, Married with children (young& old) to provide the necessary vitamins to their children, and old people to meet their diet requirements in old age.
Aware, Informed and desirous to buy. Juices are not a new product consumers are aware and purchase juices habitually and are well informed in their decision due to immense electronic advertising as well as on package information.
The consumers tend to be indifferent between the various juice brands they consume. Also, they tend to substitute juices with other beverages form a different category like the Cola drinks since juices and cola drinks satisfy the same basic need i.e. hydration.
Geographical Segments Pakistan, India and Sri Lanka: these are ...Download file "Establish & Adjust the markerting mix" to see next pagesRead More
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